By Our Staff
Irth from the House of Titan, has launched a new digital campaign showcasing its canvas bags. It is conceptualised by Kondurkar Studio.
Said Kanwalpreet Walia, CMO of Titan Company Limited: “Every woman’s journey is unique and truly theirs to define. IRTH canvas bags are perfect for days when women want to express their unique selves. The campaign is an extension of the same thought, expressing moments that are easy, breezy and light. The new IRTH Canvas Bags film beautifully represents those carefree moments while you carry all your joyful things in the light white bag.”
Added Amrish Kondurkar, founder of Kondurkar Studio: “The campaign mirrors the canvas itself! “Light, easy, white” not merely showcases products, but truthfully captures the spirit of the material itself. Rooted in brand thought, “Yours to define”, this campaign is simply another taste of freedom felt on a breezy day, where natural light illuminates the bags’ texture and nuances, bringing out their timeless elegance as they get carried away with their best friends – the women”.