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Tag: irctc.com

  • The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds

    IAMAI Internet Economy Watch: E-com continues to surge

    By A Correspondent

     

    The Internet & Mobile Association of India (IAMAI) on August 01 released ‘Internet Economy Watch’ for the month of June 2012. According to the findings, the e-ticketing category with irctc.com (Indian Railway Catering and Tourism Corporation) and airlines continues to grow robustly. It recorded a year-on-year growth of 36 per cent as compared to the corresponding months last year.

     

    As per the findings from the Internet Economy Watch data released by IAMAI (Internet and Mobile Association of India), there has been an increase in online railway ticketing and air ticketing. But figures for matrimonial profile uploads, activities on e-commerce sites and resume uploads on recruitment sites continue to show decline. Interestingly in the April-June quarter, the month of May has seen the highest traffic of online users across categories.

     

    The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds.

     

    In an email interaction with MxMIndia, Dr Subho Ray, President, IAMAI talked about the factors behind the surge of e-ticketing: “Technological advancement and more and more people getting internet savvy coupled with convenience is the key factor leading to the rise in online booking of train and air tickets. Online tickets can now be booked on the move, through mobile, tablets and of course PCs. A deeper PC penetration in rural areas is also one of the reasons for the rise in online booking.”

     

    On the takeaways for brands and marketers from these findings, Dr Ray said: “The Internet Watch Report is a recent initiative by IAMAI and is out with its third report. Going forward, the monthly data will help marketers and brands to map the consumer behaviour online and devise their digital strategy accordingly – to be in sync with the online behaviour of the consumers.”

     

    Besides e-tailing, online travel and vertical classifieds, in the near future IAMAI is expected to introduce newer categories: “Yes, going forward we would be incorporating more segments” added Dr Ray.

     

    Some of the finding of the report are:

    Online Travel Portals:

    The report states that 5.83 million bookings were registered on irctc.com in June 2012 as compared to 4.30 million in June 2011, whereas airlines witnessed 1.45 million online bookings for the month of June 2012 as compared to 1.07 million in the corresponding period last year. During the quarter April-June 2012, irctc.com registered an all time high of 6.22 million e-bookings in May 2012, while e-ticketing with airlines touched 1.92 million bookings in April 2012.

     

    Source: IAMAI/ Online Travel Portals

     

    E-tailing Sites:

    Data captured from 29 e-tailing sites reports an annual increase in online user visit to spa & restaurant category from 0.61 million in June 2011 to 0.75 million in June 2012, showing a year on year growth of 24 per cent. The branded apparel category witnessed 5.39 million visits in June 2012 as compared to 4.40 million visits in the corresponding period last year. On the other hand, designer labels segment saw a y-o-y growth of 21 per cent with 1.73 million online visits registered in June 2012 as compared to 1.43 million visits in June 2011.

     

     

    Source: IAMAI/e-Commerce sites

     

    Vertical Classifieds:

    While the number of resume uploads on recruitment sites has gone down from 3.43 million in June 2011 to 2.44 million in June 2012, the profile uploads on matrimonial sites is marginally up from 2.34 million in June 2011 to 2.36 million in June 2012.

     

     

    Source: IAMAI/ Vertical Classifieds

     

    Online Traffic:

    During the quarter April-June 2012, the month of May has seen the highest traffic of online users with e-ticket bookings at irctc.com, resume uploads on recruitment sites and visits in e-tailing of branded apparels, footwear and designer labels.

     

     

     

    Source: IAMAI

     

  • While there has been an increase in online railway ticketing and online air tickets, matrimonial profile uploads and activities on e-commerce sites; there has been a slight decline in the number of resume uploads on recruitment sites

    IAMAI: E-commerce witnesses upward swing

    By A Correspondent

     

    There has been a surge in the e-ticketing category of the Indian Railway Catering and Tourism Corporation Ltd (irctc.com). In May 2012, IRCTC recorded over 6.22 million bookings as against 4.02 million bookings in May 2011, thus witnessing a year on year growth of 55 per cent.

     

    While there has been an increase in online railway ticketing and online air tickets, matrimonial profile uploads and activities on e-commerce sites; there has been a slight decline in the number of resume uploads on recruitment sites. These are some of the findings from the Internet Economy Watch data released by IAMAI (Internet and Mobile Association of India).

     

    The Internet Economy Watch data released is said to be based on absolute numbers captured from relevant sites of verticals encapsulating online usage for e-tailing, online travel and vertical classifieds.

     

    Besides the online railway tickets bookings, the data also reveals that there has also been an increase in the online air tickets as well. The booking of online air tickets is said to have witnessed an increase of 82 per cent year on year wherein on May 2012 online air tickets received 1.67 million in May 2012 from 0.92 million of the corresponding month last year i.e. 2011.

     

    Source: IAMAI/ Online Travel Portals

     

     

    Vertical Classified Sites:

    Interestingly, the number of resume uploads on recruitment sites have seen a slight decline in May 2012 as compared to the resume uploads in May 2011. Resume uploads on recruitment sites declined from 3.70 million in May 2011 to 3.02 million in May 2012. The resume uploads in April were however 2.05 million. The data captured from 28 online matrimonial sites however shows an annual increase in matrimonial profile uploads from 2.35 million in May 2011 to 2.42 million in May 2012.

     

    Source: IAMAI/ Vertical Classified Sites

     

    E- Commerce Sites:

    The study shows there has been an increase in user visits to branded apparel and footwear sites from 5.42 million and 5.55 million visits respectively in May 2012 as compared to 4.15 million and 3.28 million visits for the corresponding month last year. While the designer label segment has registered 1.80 million visits in May 2012 as compared to 1.47 million visits in May 2011. The jewelry category has witnessed 1.64 million visits in May 2012 as compared to 1.89 million visits in corresponding month last year.

     

    Source: IAMAI/e-Commerce sites

     

    Compared to April 2012, there has been a significant increase in e-ticket bookings at irctc.com, resumes uploaded on recruitment sites and visits in e-tailing of branded apparel, footwear and designer label segment in May 2012. On the other hand, there has been a notable decrease in online booking of air tickets and profile uploads on matrimonial sites in May 2012 as compared to April 2012.

     

    Source: IAMAI

     

  • With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online

    Innovation is the key to enhance online travel & tourism industry

    By A Correspondent

     

    The online travel & tourism industry is set for unprecedented growth, provided payment and logistic issues are resolved. Speaking at the 4th IAMAI Travel & Tourism Summit, Himanshu Singh, Managing Director, Travelocity India & Chairman, Digital Commerce Committee, IAMAI, said: “The total travel market is around $800 billion and the online share is growing rapidly. Payment and logistics still pose a challenge and success parameter of business is about cracking these problems. These problems that we are facing today have to be countered by all players of the industry together, and this will help the market grow exponentially.”

     

    As per IAMAI ‘Internet Economy Watch’ data, e-ticketing continues to grow with irctc.com recording 5.56 million bookings in April 2012 as compared to 2.26 million bookings in April 2011. Airlines recorded 1.92 million bookings in April 2012, as compared to 1.01 million bookings in April 2011. The data for online travel is based on absolute numbers captured from nine websites.

     

    Speakers at the summit were united in their view that while, at present, group travel is the key to growth, the future will be more for the individual traveller. Sharing her thoughts, Swati Moha, Vice Pesident – Programming & Operations, Fox International, said: “While group travel is in vogue, there is a huge spurt in customized individual travel interests. People are looking for less explored destinations than before and with internet penetration on the rise, the industry is set for robust growth.”

     

    Globally travel & tourism market is pegged at about US$ 800 billion but the online market share has not reached its optimal point. With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online. “Innovative marketing strategy coupled with value additions will sway travellers to book hotels and tickets online”, said Devdutta Banerjee, Regional Director – Revenue Management, India, Bangladesh and Nepal, Starwood Hotels & Resorts. He added: “Online is the platform for growth. Integration of logistics and services is necessary to fuel further growth.”