DDB Tribal has announced the appointment of Purva Ummat as Group Creative Director. Ummat will report to Iraj Fraz, who heads creative for DDB Tribal.
Prior to this, Ummat was with Dentsu Creative where she played a significant role in launching Nykaa Fashion.
Said Fraz: “DDB Tribal brings together digital-first thinking and classic insight-driven advertising, and Purva is made of the same ilk. The work she has created over the years stands as a testimony to the extraordinary energy she brings to every creative opportunity. As the most senior addition to our creative team, Purva is going to lead some of our key brands.”
Scarecrow has appointed Iraj Fraz as head of creative operations in Delhi. Fraz started his career at Leo Burnett in 2002,moving on to McCann, Mumbai and in 2006, shifted to Contract Delhi working on brands like Dominos, NIIT and Dabur. Following that, he spent about five years as a CD at JWT Delhi (till Jan 2013), where he did many popular as well as award-winning campaigns for Airtel DTH, Pepsi, Horlicks and Nokia. His next stop was Y&R, Dubai, to work on Coke, Emaar properties and Mashreq Bank.
Raghu Bhat
Says Raghu Bhat, Founder Director, Scarecrow Communications, “I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more.” Adss Manish Bhatt, also Founder Director, Scarecrow Communications, “We have five brands in Delhi. It’s a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level.”
Says Fraz, “I came back because I love advertising. Here, in the bylanes of Chandni Chowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the it place to create interesting work.â€
Why Scarecrow? “Because here, the focus hasn’t just been on let’s-do-work-that-keeps-the-business but on let’s-create-work-that-starts-conversations. And I’d like to keep the momentum going.”
