MxMIndia

Tag: Iraj Fraz Batla

  • For Butter Chicken and Butter Paneer Grilled Burgers

    DDB Mudra rolls out new film for McDonald’s – N.E.

    By Our Staff

     

    McDonald’s India (N&E) has launches a new campaign for the newly-introduced butter chicken and butter paneer grilled burgers.

     

    Commenting on the campaign Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East said: “Burrraaahh is the way our North Indian guests express the feeling when they experience excitement, joy and delight together. Our new ad film perfectly captures these emotions our guests experience while consuming our Butter Chicken and Butter Paneer grilled burgers.”

     

    Added Iraj Fraz Batla, Creative Head – North, DDB Mudra: “Fans of Punjabi food are instinctively going to fall in love with the new McDonald’s butter chicken & paneer grilled burgers. And like you’d go ‘Ooh-la-la’ on trying a lovely French wine, or ‘Bravo!’ on tasting an original Italian pizza – when we took our first bite of the new burger, we instinctively went, ‘Burrraaahh!’ Through the film, we wanted to show the same happiness that we experienced while enjoying the new burger. You’d definitely go ‘Burrraaahh!’ when you try it.”

     

  • To drive the creative output from the North office

    DDB Mudra elevates Iraj Fraz Batla to Creative Head- North

    By Our Staff

     

    Iraj Fraz Batla
    Iraj Fraz Batla

    In order to strengthen its creative leadership structure, DDB Mudra has elevated Iraj Fraz Batla to the position of Creative Head – North. In his new role, Fraz will drive the creative output from the North office under the leadership of Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

     

    Rahul Mathew
    Rahul Mathew

    Speaking on Fraz’s new role, Rahul Mathew said, “As we grow our creative ambition and reputation, it’s critical for us to have leaders who possess the same vision and standards across the Group. Having worked with us at our hugely celebrated West office for 3 years, Fraz is just the person to carry forward our torch for creative excellence. His blend of creativity and resilience will surely help us reach our creative potential in North and touch even greater heights as a Group.”

     

    Talking about his new mandate, Fraz said, “DDB Mudra’s North office is producing strong advertising and is headed in the direction to be the agency of the future. And I’m lucky to be part of this exciting phase. From here on, may the best work win.”