MxMIndia

Tag: Iqoo

  • Film directed by filmmaker Shoojit Sircar

    Iqoo unveils film targeting Gen Z

    Iqoo, the smartphone brand of the Vivo group, has launched The Film #MyQuestStory, directed by  filmmaker Shoojit Sircar. The three-minute film features a message by content creator and actor, Bhuvan Bam.

    On the creative process, Ritu Sharda, CCO (North), Ogilvy, added: “Iqoo celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the boldness and ambitious nature of youngsters today, but also to inspire viewers to push boundaries and chase their dreams with unwavering determination. Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”

  • Features  Vijay Devarakonda and Janhvi Kapoor

    Dentsu launches brand film for iQOO smartphone

    By Our Staff

     

    Dentsu Creative India has launched a brand film for iQOO smartphones. The film stars Vijay Devarakonda and Janhvi Kapoor and was created in response to a contest run by iQOO on their social media platforms where they asked users to tell how they pronounce the brand name. Most of them mispronounced it as ikku, eye kyun, IQ, IQ-double-O, ICOOOH and more.

     

    Speaking about the film, Nipun Marya, CEO, iQOO India, said: “We are excited to launch this brand pronunciation awareness film with the hope that we will build a stronger relationship and instill confidence in our consumers who are at the heart of our business.Through this, we intend to create a sense of community and cheerfulness around this common conundrum and hope that our customers will be able to proudly speak about our products and services with their family and friends.”

     

    Speaking about the film, Ashit Chakravarty, Managing Partner, Dentsu Creative added: “It is rare for a brand to be honest and bold about how its name is frequently mispronounced. Kudos to the entire IQOO team for being bold and turning what is a unique problem into an opportunity. The idea for us was to always stay true to the story that we are India’s no. 1 smartphone brand in terms of user satisfaction, but people just don’t seem to get our name right.”

     

  • Actor Siddhant Chaturvedi roped in for launch

    OMG Content to campaign for iQOO 7 Monster Orange

    By Our Staff

     

    Chinese smartphone brand iQOO has partnered with OMG Content to launch iQOO 7 Monster Orange. OMG Content, the content arm of Omnicom Media Group, will oversee the strategy and execution of an innovative influencer marketing campaign for this marquee brand’s digital platforms and touchpoints. Actor Siddhant Chaturvedi has been roped in to launch the 7 Monster Orange.

     

    Said Gagan Arora, Chief Marketing Officer at iQOO: “iQOO 7 has been created to deliver a unique experience to young and technology-savvy consumers. After the overwhelming response for iQOO 7 in India, we decided to delight our customers with an all-new Monster Orange colour variant. The entire design process for this variant is guided by the evolving need of the consumers, who desire for best-in-class performance and unique design aesthetics.”

     

    Added Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group: “iQOO always quests to bring out the best of products. Being a challenger brand in the market, it is always important to innovate. For iQOO 7 Monster Orange launch, OMG Content practice found a perfect match to the phone that resonates with the LIT and dual performance by collaborating with leading Actor Siddhant Chaturvedi, a true dual performer.”

     

  • Virat Kohli to feature in the brand’s upcoming campaigns across platforms

    Iqoo announces Virat Kohli as its brand ambassador

    By A Correspondent

     

    Iqoo, the smartphone brand which recently announced its entry in India, announced Virat Kohli as its new brand ambassador.

     

    Speaking on the announcement, Gagan Arora, Director-Marketing – Iqoo said: “As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand’s personality, and we are pleased with him being the face of i Iqoo. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”