MxMIndia

Tag: Ipsos survey

  • Personal relationships rated most trusted source of News, ahead of all forms of conventional media

    Trust in online news is low: Ipsos survey

     

    By A Correspondent

     

    Seventy-eight per cent urban Indians said they trust people they know personally, as the most reliable source of news, ahead of all forms of formal media sources! According to a survey conducted by research firm Ipsos titled Trust in Media, media sources trusted most in the pecking order were newspapers and magazines (77%), followed by television and radio (71%), and online news websites and platforms (66%) – online platforms were found to have some bit of trust deficit, with at least 3 in 10 Indians (32%) doubting the efficacy of news. Trust was found to be the lowest as a new source, for People-known-predominantly-through-the-internet (53%). 4 in 10 Indians were mistrusting of this news source.

     

    Most relevant News Sources: Newspapers and magazines have been rated best for providing most relevant news and information, by majority of Indians (82%); personal relationships come next as a relevant news source (79%); followed by Television and radio (75%), online news websites and platforms (72%) and people known via the internet (62%). Said Parijat Chakraborty, Country Service Line Leader, Ipsos Public Affairs, Corporate Reputation and Customer Experience: “We tend to trust people we are close to, most. It now extends to even news and information, displacing all forms of media, relegating them below personal relationships. Newspapers and magazines fortunately redeem their position, as the best news source for relevant news, “says

     

    Has the Trust in Media increased or diminished in the last 5 years?: India, Saudi Arabia, South Africa, Malaysia and China, buck the global trend of increasing distrust in Media, in the last five years.

     

    Fake News : Fake News exists and Indians as well as global citizens believe that there is fair bit of Fake News across all media outlets.  67% Indians believe that there is prevalence of fake news in news and information of Online News Websites and Platforms; next, 63% Indians feel that people they know predominantly through the internet are the purveyors of fake news in the news and information they share; 59% Indians feel Television and Radio have fake news in their content; 55% Indians feel Newspapers and Magazines have prevalence of fake news in their news and 51% Indians feel people known personally also provide fake news in the information they share.

     

    “Keeping in view the highly detrimental impact of Fake News, regulatory action is necessary,” reasons Chakraborty.

     

    New Sources and Intentions: News Source perceived to be with the best intentions? Personal Relationships have been rated the news source with the best intentions by a whopping 80% of urban Indians, followed by newspapers and magazines (79%), Television and radio (72%), Online news websites and platforms (69%) and People known via the internet (63%).

    All news sources are perceived to be of good intentions by majority of urban Indians, polled.

     

    Public Broadcaster Versus Private Broadcaster: Indians display more trust in public broadcasters vis-à-vis private broadcasters. Public TV and radio broadcast are perceived to be a necessary service by majority of Indians (65%), polled.

     

    ‘Public broadcasters (TV & radio) are controlled by the government, so they are trusted more for authentic news and for government announcements and policy changes, making them an intrinsic part of our lives,” added Chakraborty.

     

    Methodology: These are the findings of Ipsos’ Global Advisor survey, an online survey conducted between January 25 and February 8, 2019. The survey instrument is conducted monthly in 27 countries around the world, via the Ipsos Online Panel system. The countries reporting in this release are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.

     

    The results are comprised of an international sample of 19,541 adults ages 16-74 in most countries, ages 18-74 in Canada, South Africa, Turkey, and the United States, and ages 19-74 in South Korea. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel, except for Argentina, Belgium, Hungary, India, Mexico, Poland, Russia, Saudi Arabi, South Africa, South Korea, Sweden, Turkey, Malaysia, Chile, Peru and Serbia, where each have a sample of approximately 500+.

     

  • Majority of Indians can spot Fake News, though not everytime, notes the study

    Indians’ trust in politicians and media is declining: Ipsos survey

     

    By A Correspondent

     

    According to a new survey by Ipsos and as a part of the long running series on misperceptions of social realities – The Perils of Perception –more number of Indians think that fake news, filter bubbles and post truth are something that affect all people in general. Notably, the survey further shows our trust in politicians and media declining.

     

    The study of over 19,000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.

     

    The survey shows that 74% Indians think that the average person in India lives in a bubble on the internet, mostly connecting with people like themselves and looking for opinions they already agree with. Only 55% Indians think that they themselves have the same tendency of living in the bubble.

     

     

    Unlocking Fake News

    70 per cent of Indians believe that they can tell real news from fake news, and less number of Indians think (56%) that the average Indian can tell the difference between the two – having less faith in the average person.

    When it comes to Fake News, 72% Indians profess to have seen news stories by media organizations deliberately saying something that wasn’t true. And 55% Indians say that they had falsely believed a news story as real until they found out that it was fake.

    Interestingly, Indians interpret Fake News in different ways: 55 per cent Indians say Fake News are stories where the news outlets or politicians only pick up facts that support their side of the argument; 53 per cent say Fake News are stories where the facts are wrong; 36 per cent Indians feel it (fake news) is a term politicians and the media use to discredit news they don’t agree with.

     

    Why are our perceptions misplaced?Why do we get it wrong?

    Indians blame it on multifarious factors that we get facts wrong about our country, how they are changing, what proportion of the population are immigrants, whether crime is rising or declining:56% blame politicians for misleading people; 47% believe that it is the media that is misleading people; 44% feel social media is the culprit for people’s lopsided views; 43% Indians think people per seare biased in their view of the world and tend to focus on negative things – they think that things are getting worse or sometimes they generalize from their own experience; 25% Indians blame it on the figures being wrong and exonerate people’s views for it; and 21% Indians blame it on the inherent discomfort with numbers, that people have, that warps the estimates.

     

    Said Parijat Chakraborty, Executive Director, Public Affairs: Fake News is a menace that can have serious repercussions unless we stop spreading and producing these. Common people are not generally producing fake news but everybody can contribute in stopping the spread of it. All it takes is a second of pause to assess the piece of news with rational logic.  And this is made more dangerous because we have an in-built tendency to think that we’re better at spotting lies and understanding reality than other people.   This pushes us to think that fake news, filter bubbles and post-truth are other people’s problems, not ours.  But the results of the survey show that these are a real concern for many people. We think things are worse now than in the past – and this is reflected in our view of decreasing trust in politicians and perceived increases in political and media lying.  But the reality is, in India we have seen people berating the previous governments for their lacklustre performance as well. What we should worry about is the decline of trust in politicians and media.”