By Our Staff
Market research major Ipsos has announced the launch of Ipsos RISE: a platform for modern brand, risk and reputation management. Powered by AI and perfected by Ipsos’ world-class Corporate Reputation and Public Affairs experts, Ipsos RISE (Reputation Intelligence for Strategic Evaluation) is designed to “guide organisations with confidence as they navigate today’s complex and fastmoving corporate risk landscape”.
Said Lorenzo Larini, CEO of Ipsos North America: “With brands and businesses expected to solve societal wrongs, positively impact their communities, and lead on ESG issues – all while delivering value to shareholders and stakeholders –reputation management has never been more critical or more challenging,” “Combining the speed and efficiency of digital data solutions with the analytical rigor of survey-based research, Ipsos RISE delivers a unique and focused solution for the evolving needs of brand and communications leaders, risk managers, and public affairs teams.”