MxMIndia

Tag: Ipsos Digital

  • For Ipsos Digital

    Ipsos appoints Neha Munshi, Country Lead

    By Our Staff

     

    Neha Munshi
    Neha Munshi

    Ipsos India has appoints Neha Munshi as Country Lead, Ipsos Digital with immediate effect.Her remit is to take Ipsos Digital offerings to current and prospective accounts for their repertoire of consumer surveys and provide a glitch free experience to clients in exécution of projects. She will be guided by Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India, and has been provided with a 6-member team of a young bunch of enthusiastic market researchers, in her crusade to achieve the company’s ambitious vision.

     

    Commenting on the appointment, Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India said: “Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest, and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24X7, ensuring swift and efficient results. Munshi’s remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalize on opportunities across diverse sectors.”

     

    Amit Adarkar, CEO, Ipsos India added: “Over 80% of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialized  custom work  we do for them, across our service lines. This is akin to omnichannel – brick and mortar and online – enabling clients to flit across and not being stopped by office hours and take the online route via DIY, pay online and get the results in real time.”

     

  • Launches its first tool, Fast Facts – a DIY, AI-supported and automated market research tool for clients

    Ipsos India to drive online research with digital platform

    By A Correspondent

     

    Ipsos India has spotted an opportunity in the online research space given the new external environment. It has announced the launch of its global platform, Ipsos Digital with immediate effect.  As part of the launch of the Ipsos Digital platform, Ipsos India has also announced the launch of its first online research offering of Fast Facts – a fully automated, DIY, AI-supported tool to cater to clients’ quick research and advisory needs. Vincy Jathanna, Executive Director, Observer & Champion – Fast Facts, Ipsos India will be overseeing the new foray.

     

    Amit Adarkar

    Said Amit Adarkar, CEO, Ipsos India: “Clients are on the rebound and are hard-pressed for time to conduct market research; Ipsos Digital provides them a combination of an AI platform based, end-to-end automated online data collection, analysis & dashboarding system with best professional expertise from Ipsos – the world’s most innovative market research organization (GRIT 2020). Ipsos Digital crunches the entire process to 24-48 hours, facilitating agile research. We are committed to bringing multiple products via Ipsos Digital platform to India, where traditional face-to-face data collection accounted for 95% of how market research was done in India, before the pandemic. And I’m pleased to announce the launch of our first digital tool of Fast Facts, which is extensively being used by Ipsos clients across geographies and we are now making it accessible to our clients in India.”