Ipsos, the market research and analytics company, has launched the Ipsos Consumer Voice – the platform for direct video access to real consumers, via the large Crownit platform in over 40 cities. The platform allows clients to schedule video interactions for depth interviews, immersions, shop-alongs, product research and home audits of consumers with their selection of target group, age group and gender, in a DIY format.
Said Amit Adarkar, CEO, Ipsos India: “The Ipsos Consumer Voice provides clients the freedom of accessing a vast universe of respondents (approx 3 Mn) from SEC A & B, aged 18-45 years by matching consumers with the requirement at their convenience, in 40 cities and at a mere click. Enabling and addressing clients’ ask, where they seek quick and fast access to real consumers for understanding consumer motivations, behaviour, shopping, consumption/ ownership patterns, and executing product research. The platform also allows moderation, translation and transcription analysis and is a gamechanger that reaffirms the Ipsos value of putting clients’ interests first. Especially when they constantly seek access to core TG, efficiencies and pumping back consumer insights into strategy.”
Added Sameer Grover, Chief Digital Transformation Officer, Ipsos Crownit: “Ipsos Consumer Voice uses the Crownit platform and Crownit mobile-first consumer panel which was acquired by Ipsos in June-2024. The Ipsos-Crownt online solutions backed with Gen AI, make us nimble in supporting growing clients’ needs.”