MxMIndia

Tag: Ipshita Chowdhury

  • Includes offline, online and OOH duties

    Havas Media bags mandate for Valvoline

    By Our Staff

     

    Havas Media has secured the integrated mandate for lubricant companies, Valvoline – the Original Engine Oil. The mandate includes offline, online and OOH duties.

     

    Said Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins: “At Valvoline, we firmly believe in the quality of execution and power of innovation to remain a step ahead of market demands. As a brand, the 3 key values we stand by are – being Humble, being Hungry and being Smart. We wanted an agency that could emulate these values and Havas Media made the right cultural fit. I’m confident of Havas Media’s capabilities, and their strategic, audience-centric, meaningful media approach, in strengthening the effectiveness of our marketing initiatives, with a focus on building the upper funnel awareness and brand equity.”

     

    Mohit Joshi
    Mohit Joshi

    Added Mohit Joshi, CEO, Havas Media Group India: “We are proud to have secured the integrated media mandate of Valvoline, a leading global brand in the lubricant category. In India, Valvoline Cummins’ long-term, sustainable and ambitious plans, coupled with its 25-year-old legacy, is set to carve a niche for itself, making it a market leader in the segment. We look forward to driving the next phase of growth for the brand using Havas’ proprietary tools and by creating meaningful media experiences.”

     

  • To reimagine brand communication

    Lintas Live wins the PR and Communications mandate for Valvoline-Cummins

    By Our Staff

     

    Lintas Live has won the PR and Communications mandate for Valvoline-Cummins Pvt Ltd. The agency will help curate an overarching communication framework for the brand including brand image and corporate reputation building, targeted at its internal and external stakeholder communities.

     

    On the appointment, of Lintas Live, Ipshita Chowdhury, Chief Marketing Officer, Valvoline-Cummins, India said: “We are excited to partner with Lintas Live, an agency that mirrors our passion. Lintas Live not only demonstrated an exemplary understanding of our brand environment but also showcased an exceptional perspective on approaching the brand asks. We have aggressive plans for India and we needed an equally agile partner to help us achieve our aspiration. I believe Lintas Live, given its legacy and successes, is the perfect partner to etch indelibly, our brand journey in India. I am delighted to onboard them.”

     

    Added Ameer Ismail, President, Lintas Live, commenting on the partnership: “We are ecstatic with this win. Valvoline Cummins is not just an industry pioneer but the original engine oil brand of the world. We are honoured to partner the brand in its communications 2.0 India journey. There are a lot of synergies that we share with Valvoline-Cummins, India. Constant Innovation and customer centric approach are at the heart of their brand promise and the brand professes a rich history, much like the Lintas Live ethos. This mandate is very prestigious for us, and we are committed to make this alliance a huge success.”

     

  • The campaign builds on the original engine oil position

    Leo Burnett celebrates legacy of Valvoline in new TVC

    By Our Staff

     

    Valvoline Cummins Pvt ltd, supplier of premium branded lubricants and automotive services, announces its new TVC, ‘Baccho Jaisa Junoon’, to celebrate its passion to stay original, innovate and stay ahead of the curve while maintaining its 150-year old legacy.

     

    Said Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited: “Changing with Time but Staying Original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the released campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,”

     

    Added Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins Private Limited: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil.”
    passion to stay original and deliver the best engine oil for every automobile.”