By Our Staff
The Indian Performing Right Society Ltd (IPRS), registered copyright society representing the authors, composers, and music publishers, has launched a campaign #ImagineLifeWithoutMusic. Resonating with this, IPRS sets sail with its campaign to draw attention to Fair Pay and Fair Play of Music and instil a sense of responsibility toward building a sustainable future for music and its creators.
Talking about the initiative, Sameer Anjaan, lyricist and IPRS Board member said: “Even beginning to imagine life without music is one of the scariest thoughts one could have. How would it be possible to be deprived of the very aural oxygen that makes us savour every memorable moment? It is music that makes them all the more extraordinary.”
Commenting on the initiative, Rakesh Nigam, CEO, IPRS added: “We are happy to announce our new campaign, #ImagineLifeWithoutMusic to create awareness and highlight the importance of music in our lives and institutions that depend on music to run their business. We want to encourage music users and organizers to purchase a music license for playing music at events and commercial outlets. Hope we realise that, like other things in our daily life, we need to pay for music too. Music is more than an industry. It is a cultural powerhouse. Though music creators have embraced this profession through passion, we cannot retain talent if we do not pay their rightful dues. To deny royalties to the creators will ultimately weaken the cultural fabric of the nation. We take this opportunity to thank our Fair Music Partners for their support in upholding music licensing and ensuring those behind the music get their rightful dues.”