ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its term plan — iProtect Smart. The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses; thus making it an ultimate protection plan.
Said ICICI Prudential Life Insurance Executive Director Puneet Nanda: “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy – life cover for family’s security and also an option to cover oneself against 34 Critical Illnesses, thus making it a must have protection plan. We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way.â€