MxMIndia

Tag: Iprospect

  • 88 per cent of marketers will make trust in their brand a priority for 2019, notes the iProspect annual whitepaper

    Searching for Trust in Digiland

     

    By A Correspondent

    Dentsu Agency Network arm  iProspect has released its fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.

    Here’s the Executive Summary of the Report:

    The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven by a continued disparity in access to technology based on socio-economic factors. In today’s hyper-sensitive media landscape, how should brands and publishers navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.

    The fourth annual edition of iProspect’s Future Focus explores how the consumer experience and the intricacies of personalisation influence the role of convenience in commerce. Brands that are built on credibility, relevance, and reliability will see trust as the very foundation for their success in the digital economy.

     Global Marketers move Trust to the Forefront in 2019.

    The 2018 iProspect Global Client Survey, comprised of interviews of more than 300 global marketers and brand leaders, including CMOs and marketers of FTSE 100 and Fortune 500 companies, found that 88% of marketers are responding to these polarised times, making trust in their brand a priority for 2019.

    • 76% say trust is important to keep consumers buying their brand
    • 47% define trust as brand loyalty and 47% define trust as consumers being ambassadors
    • 62% don’t have a proactive role in approaching online reviews, although they think reviews represent the greatest risk to consumer trust
    • 88% say trust is a priority in 2019
    • 62% say the quality of their purchase experience and after-sales service will be a priority for 2019
    • 69% think the rise of digital assistants represents an opportunity to become closer and develop stronger relationships with consumers
    • 83% don’t believe brands will dominate over convenient experiences in the future

    The report also includes exclusive interviews with global leaders from businesses such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.

    Feedback shows that trust is at the forefront globally with 88 per cent of marketers making trust in their brand a priority in 2019. Marketers see gaining consumer trust as vital to business growth with 76 per cent stating that trust is important to keep consumers buying their brand.  Digital will play a clear role in this with 34 per cent stating that Voice Search is their priority emerging marketing channel in 2019, and a further 60 per cent believing that the rise of AI will increase consumer trust as it allows for more relevant and personal experiences.

    Said Ruth Stubbs, Global President, iProspect: “As businesses continue to transform in the digital economy, successful brands will be differentiated through their ability to establish unique relationships with their most valuable customers, ensuring time is well spent and value is equitably exchanged. As technology further blurs the line between information and value exchange, consumer trust is paramount.”

    Added Rubeena Singh, CEO, iProspect India: “In our latest edition of iProspect’s Future Focus, we examine how commerce is influenced by consumer experience and the ramification of personalisation. In our view, brands that focus on credibility, relevance, and reliability will be successful in establishing trust with consumers. Trust, we believe, is the foundation for successful brands in the digital economy.”

     

     

  • iProspect interviewed 250 of their global clients, including FTSE 100 and Fortune 500 companies

    iProspect releases 2018 Future Focus whitepaper titled ‘The New Machine Rules’

    By A Correspondent

     

    iProspect released its third annual 2018 Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.

     

    iProspect interviewed 250 of its global clients, including FTSE 100 and Fortune 500 companies, and used the real-time feedback to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy.

     

    Feedback shows that the transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape with 55 per cent of marketers surveyed agreeing that Machine Learning will allow them to make better decisions in 2018. 56 per cent of the marketers surveyed highlighted “effectively managing large data sets to deliver personalization and relevant one-to-one experience” as their main priority in 2018.

     

    “Advances in Machine Learning will allow for greater effectiveness and efficiency in marketing communications, freeing both marketers and agencies to focus on adding strategic value,” said ShendaLoughnane, Global Chief Strategy Officer, iProspect.”Brands will need to understand how to balance the human vs. machine elements of their business in order to leverage the full value of both.”

     

    Added Rubeena Singh, CEO, iProspect India:“In an increasingly complex digital economy, Machine Learning is set to play a pivotal role in our ecosystem. In India, we are already feeling these forces of change – driving better data understanding, enabling personalized conversation at scale and delivering greater efficiencies. We are at an inflection point where brands need to learn how to marry human capital and machines in order to succeed in the transformation that lies ahead.”

     

     

  • Global business performance agency focuses on innovation and transformation with appointment

    iProspect names Rohan Philips as Global Chief Product Officer

    By A Correspondent

     

    Rohan Philips

    iProspect has announced the appointment of Rohan Philips as Global Chief Product Officer. In his new role, Philips will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets. He will report to Global President, Ruth Stubbs, and will be based in Singapore.

     

     

     

    Ruth Stubbs

    Said Ruth Stubbs, Global President, iProspect:“Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this.  A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audiences across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalised a recalibrated leadership team – specifically designed to address delivering these capabilities for our organisation, Dentsu Aegis Network and the clients that we serve.”

     

    Philips joins iProspect from GroupM, where he served as Vice President at [m]Platform and Xaxis.

     

  • Mihir joins with over six years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital

    iProspect appoints Mihir Mehta as director of Display Media

    By A Correspondent

     

    Mihir Mehta

    iProspect India has beefed up its display team with the appointment of Mihir Mehta as Director, Display Media.

     

    Mihir joins with over six years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

     

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

     

    Vivek Bhargava

    Commenting on the appointment, Vivek Bhargava, CEO iProspect said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

     

  • awards recognize outstanding work, in advertising and marketing communications in the digital space

    iProspect Communicate wins 4 Metals at IDMA 2015

    By A Correspondent

     

    iProspect Communicate 2 from the Dentsu Aegis Network has won four awards across three categories at the India Digital Media Awards 2015. These awards recognize outstanding work, in advertising and marketing communications in the digital space.

     

    The honours included two metals in the ‘Best PPC’ category, with the agency picking up Gold and Silver for their Kotak Mahindra Bank and HDFC Life campaigns respectively. They also won a Bronze for the ‘Most Effective Use of Digital Analytics’ in Social Media for the Big Bazaar campaign. As well as a Bronze for ‘Best Use of Technology’ for Koovs.

     

    The objective of the Indian Digital Media Awards 2015 is to recognize, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space specifically, internet, mobile, gaming, social media and the blogosphere.

     

    Vivek Bhargava

    Vivek Bhargava CEO of iProspect Communicate 2 commented, “It is a privilege to have our work in the digital space recognised by IDMA. As a team of extremely dedicated professionals who work endlessly, to offer our clients the best online solutions, it is wonderful to have our hard work recognised and I would like to thank IDMA for these honours.”

     

  • Aegis' acquisition of Communicate 2 is part of a series of M&As in the Indian digital media space

    Another win-win digital equation

     

    By Johnson Napier and Robin Thomas

     

    ‘By 2015, we want to be the top 3 player in every single sphere we operate in’
     

    What led you to shortlist Communicate2 as the partner of choice?

    Communicate2 is one of the largest and oldest firms in the area of search & performance marketing in India. Vivek Bhargava, as you’d know, is considered to be the guru of search inIndia. He is also one of the guys to be Google-certified and has been in this business since 1997 – a time when the internet and search was in its absolute infancy. In our view, nobody else managed the quality and scale of the business that he has built up, and therefore he was a preferred partner of choice.

     

    The other important reason for choosing Communicate2 was chemistry – Aegis Media has a certain vision and value outlook which is very close to our heart and Communicate2 seemed to have gelled very well with those attributes. There was a lot of comfort on both sides. So these were some of the key reasons for us to choose Communicate2.

     

    Will you be laying enhanced emphasis on Search with the current acquisition…

    The focus is on search because it is one of the fastest growing parts of our business. Clearly, Communiacte2 is the biggest player in the space and now with iProspect and Communicate2 together, we are straight away the number one player of search in India. So that’s how it is placed as of now.

     

    How long has it been since you have been pursuing Communicate2? Did you scan the market for other potential candidates?

    We were working with them about 4-5 years ago, but nothing more came out of that deal. This recent move has been in the works for a few months. Also, we did scan the market as anybody else would and we did have a few names that we shortlisted and we narrowed down to Communicate2.

     

    The deal seems heavy on the investments front. Would you share with us the monetary plans you engaged in towards snapping the agency?

    An agency that is the oldest and has a workforce of more than 130 people is not going to sell out cheap. I cannot disclose the amounts behind the deal, but I can say that it has been fairly priced.

     

    The market has been abuzz with news of big communication houses buying out specialist digital agencies in the recent past. What would you infer of this trend that everybody is taking a liking to?

    I cannot comment about others, but there is a clear strategy that Aegis Media believes in and that is by 2015, we want to be the top three player in every single sphere that we operate in – be it out-of-home, search or digital. As part of our strategy to be in the top 3, the best way of getting there was by partnering with Communicate2 because their expertise, their client base and their search professionals coupled with the iProspect tools and knowledge would be an unbeatable combination.

     

    In an acquisition it is very important that you have to see how the acquisition fits with the plans of your company. So the task of integration becomes key, which is why the quality and type of people and the chemistry become important. So companies that are blindly going out and buying companies will fall flat on their face, but those who are able to acquire and integrate companies and have a great bond with the partners will be successful in the long run.

     

    Globally, digital contributes more than 35 per cent for Aegis Media. What is it that you anticipate from the Indian market post the acquisition of Communicate2?

    We are looking at being the clear No 1. Globally, iProspect is the world’s largest search network, and in India we now become No 1 with this venture. But we want to be No 1 by a long distance. We want to be double the size of the No 2 guy in a few years.

     

    What are the immediate changes that will be seen on ground?

    There is a new office that we are in the process of doing up in Mumbai; their staff will be moving into that new place soon. Likewise the Delhi team too would be amalgamated in our office. With this the entire Aegis Media clients will have benefits from Communicate2 and vice-versa.

     

    As for people, Vivek will be the MD of the new venture. He already has a management team. Of course, as growth happens we will keep recruiting more people. All other aspects remain the same.

     

    The announcement comes just weeks after Dentsu acquired a stake in Aegis Media. Has this deal been inspired from that takeover…

    These things do not happen overnight; it has been ongoing much before that. The two are not related.

     

    Future plans from Aegis Media…

    As I said, we will be the top 3 player in every space that we operate in. In some instances we will do that organically, in others we will do that inorganically – provided we get a good partner. We are not on the lookout as of now but if any new opportunity does come up we will not be turning a blind eye to that.

    No doubt people would talk about the number of medals won and the records that were broken in Olympics 2012; but what it will be most remembered for is the use of digital media, particularly social media. All of the Olympics events are being streamed live on YouTube for the first time; there has been an increase in the number of Facebook users and Twitter accounts and one can even get live news updates online. Even Google has been putting up doodles on its home page, giving users information and updates on the Olympic sport of the day. These are just few signs that digital has arrived.

     

    The past few months have witnessed quite a few mergers and acquisitions in the digital space. Standalone digital agencies, particularly those with over four years of existence, are being acquired by larger advertising networks. Only recently Publicis Groupe has announced the acquisition of Resultrix, a digital marketing agency, with the aim of strengthening Publicis Groupe’s presence in India as well as its digital dominance. Prior to this, JWT, one of the leading advertising agency acquired a majority stake in Hungama Digital Services, the digital and promotions marketing division of Hungama Digital Media Entertainment. Also recently Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, acquired a majority stake in Network play,India’s digital ad network company.

     

    On August 09, the media and digital communications group Aegis Group plc (“Aegis”) announced that it has acquired Communicate 2, a performance marketing and search agency in India.  With this acquisition, Aegis Media becomes one of the strongest agencies in the digital space in India. Communicate 2  will be merged into iProspect India’s existing operations; strengthening its network in key cities across India and providing additional service capabilities for its clients.

     

    Speaking to MxMIndia about his views on the increasing trend of big communication houses buying standalone or specialist digital agencies, Mr Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media said: “I cannot comment about others, but there is a clear strategy that Aegis Media believes in and that is by 2015, we want to be the top three player in every single sphere that we operate in – be it out-of-home, search or digital. As part of our strategy to be in the top 3, the best way of getting there was by partnering with Communicate2 because their expertise, their client base and their search professionals coupled with the iProspect tools and knowledge would be an unbeatable combination.”

     

    “In an acquisition it is very important that you have to see how the acquisition fits with the plans of your company. So the task of integration becomes key, which is why the quality and type of people and the chemistry become important. So companies that are blindly going out and buying companies will fall flat on their face, but those who are able to acquire and integrate companies and have a great bond with the partners will be successful in the long run,” he added.

     

    Mr Vivek Bhargava, Managing Director, Communicate 2 was of the view that these are signs that digital media has arrived and that even brands have accepted this reality. “Digital marketing in India has now arrived. More promoters and senior management people now believe that digital is a very critical part of their marketing endeavour. So they are spending a lot of time around the medium. About 3-4 years ago we were talking about digital being the future and today digital is now considered as present. Earlier digital used to attract a small budget from marketers, but now they position it as their first priority and question whether they need conventional media or not.Mobilehas given digital three times the reach of television. So I believe digital is going to be the dominant medium in the future.”

     

    MxMIndia also spoke to a few industry players to gauge their take on the recent mergers and acquisitions in the digital space, especially Aegis Media acquiring Communicate2′.

     

    Anurag Gupta

    According to Mr Anurag Gupta, MD, DGM India, it is a win-win situation for Aegis Media and Communicate 2: “Vivek Bhargava has done well for himself, he has created a fairly good outfit and the testimony for this is the fact that it has been acquired. This is a good sign. I believe that this trend will continue – most of the standalone digital agencies will get merged with larger offline agencies. Both search and performance advertising are growing robustly. In fact, a completely new category in digital has emerged in the past one and half years – e-commerce business. They are doing a lot of search and performance advertising, so there is lot of growth.”

     

    Mr Amardeep Singh, Co-Founder and CEO, Interactive Avenues was also of the view that the Aegis acquiring Communicate2 is a win-win situation: “I believe it is a good move for both Aegis Media and Communicate2, as this kind of transaction will help Communicate2 to scale from where they are currently placed. It doesn’t matter whether an agency is part of, or not part of, a larger advertising networking, if it continues to operate as an independent agency despite being owned by a larger network then it retains its identity. Typically, a specialist agency is able to provide a holistic solution to the clients and everything happens in-house for them. What happens is that when an agency offers an offline as well as online service, the focus on digital is lost. A standalone digital agency is able to give its clients that much more focus than an agency which offers both offline and online services.”

     

    So, while the Aegis Media acquiring Communicate 2 is seen as a win-win situation by industry players, it is also believed that this is just the beginning in the digital space.

     

    ‘It was a meeting of the best minds of the world’
     

    The buzz was that you were being hounded by most big communication players in the market for a takeover and now you’ve finally given in to Aegis Media. How would you describe the takeover journey?

    We had the opportunity to talk to every single large player and we found that the way the market is growing, there is going to be a lot of technology components required in it and iProspect globally has the best technology in the world. Also, we are a very dominant agency as far as search and performance marketing is concerned in India while iProspect was the world’s largest search company, so it was a meeting of the best minds of the world. The digital market in India has matured to the level where clients are looking for the best in the world and we felt that with the expertise that iProspect had to offer, it was a perfect solution to offer to our partners. And we endeavour to take decisions for our partners as much as it helps us.

     

    What is your view on big communication players showing sudden interest in digital in India?

    Digital marketing in India has now arrived. More promoters and senior management people now believe that digital is a very critical part of their marketing endeavour. So they are spending a lot of time around the medium. About 3-4 years ago we were talking about digital being the future and today digital is now considered as present. Earlier digital used to attract a small budget from marketers, but now they position it as their first priority and question whether they need conventional media or not.Mobilehas given digital three times the reach of television. So I believe digital is going to be the dominant medium in the future.

     

    What is the value that you’d be leveraging from this partnership?

    Globally if you see, there are clients like GM, Nokia, Philips and others who have operations in 60-70 countries and they are aligned with Aegis Media. I see tremendous opportunities there. As for us, we are a 140-people agency which makes us the largest digital agency in the country. So with the clients we have and with the kind of team we have in the enterprise sector, I see it as a perfect marriage of the two. I see tremendous value in the venture.

     

    How have clients responded to this move of yours?

    I had spoken to clients even before this venture and they seemed pretty positive about it. Also there is no change as such in the team and talent, so there was a comfort level there. Generally they are happy with the merger.

     

    Do you see the gap between digital and advertising being bridged?

    If you ask me the demarcation between digital and conventional media will probably go away. This is going to be an advertising agency and digital is going to be an integral part of the advertising medium, probably the largest. Demarcation is something that we have created for ourselves but it is about giving out advertising solutions.

     
  • Aegis Group plc ("Aegis") announced that it has acquired Communicate 2, a performance marketing and search agency inIndia. MxM spoke to Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media on his views…

    ‘By 2015, we want to be the top 3 player in every single sphere we operate in’

    What led you to shortlist Communicate2 as the partner of choice?

    Communicate2 is one of the largest and oldest firms in the area of search & performance marketing in India. Vivek Bhargava, as you’d know, is considered to be the guru of search inIndia. He is also one of the guys to be Google-certified and has been in this business since 1997 – a time when the internet and search was in its absolute infancy. In our view, nobody else managed the quality and scale of the business that he has built up, and therefore he was a preferred partner of choice.

     

    The other important reason for choosing Communicate2 was chemistry – Aegis Media has a certain vision and value outlook which is very close to our heart and Communicate2 seemed to have gelled very well with those attributes. There was a lot of comfort on both sides. So these were some of the key reasons for us to choose Communicate2.

     

    Will you be laying enhanced emphasis on Search with the current acquisition…

    The focus is on search because it is one of the fastest growing parts of our business. Clearly, Communiacte2 is the biggest player in the space and now with iProspect and Communicate2 together, we are straight away the number one player of search in India. So that’s how it is placed as of now.

     

    How long has it been since you have been pursuing Communicate2? Did you scan the market for other potential candidates?

    We were working with them about 4-5 years ago, but nothing more came out of that deal. This recent move has been in the works for a few months. Also, we did scan the market as anybody else would and we did have a few names that we shortlisted and we narrowed down to Communicate2.

     

    The deal seems heavy on the investments front. Would you share with us the monetary plans you engaged in towards snapping the agency?

    An agency that is the oldest and has a workforce of more than 130 people is not going to sell out cheap. I cannot disclose the amounts behind the deal, but I can say that it has been fairly priced.

     

    The market has been abuzz with news of big communication houses buying out specialist digital agencies in the recent past. What would you infer of this trend that everybody is taking a liking to?

    I cannot comment about others, but there is a clear strategy that Aegis Media believes in and that is by 2015, we want to be the top three player in every single sphere that we operate in – be it out-of-home, search or digital. As part of our strategy to be in the top 3, the best way of getting there was by partnering with Communicate2 because their expertise, their client base and their search professionals coupled with the iProspect tools and knowledge would be an unbeatable combination.

     

    In an acquisition it is very important that you have to see how the acquisition fits with the plans of your company. So the task of integration becomes key, which is why the quality and type of people and the chemistry become important. So companies that are blindly going out and buying companies will fall flat on their face, but those who are able to acquire and integrate companies and have a great bond with the partners will be successful in the long run.

     

    Globally, digital contributes more than 35 per cent for Aegis Media. What is it that you anticipate from the Indian market post the acquisition of Communicate2?

    We are looking at being the clear No 1. Globally, iProspect is the world’s largest search network, and in India we now become No 1 with this venture. But we want to be No 1 by a long distance. We want to be double the size of the No 2 guy in a few years.

     

    What are the immediate changes that will be seen on ground?

    There is a new office that we are in the process of doing up in Mumbai; their staff will be moving into that new place soon. Likewise the Delhi team too would be amalgamated in our office. With this the entire Aegis Media clients will have benefits from Communicate2 and vice-versa.

     

    As for people, Vivek will be the MD of the new venture. He already has a management team. Of course, as growth happens we will keep recruiting more people. All other aspects remain the same.

     

    The announcement comes just weeks after Dentsu acquired a stake in Aegis Media. Has this deal been inspired from that takeover…

    These things do not happen overnight; it has been ongoing much before that. The two are not related.

     

    Future plans from Aegis Media…

    As I said, we will be the top 3 player in every space that we operate in. In some instances we will do that organically, in others we will do that inorganically – provided we get a good partner. We are not on the lookout as of now but if any new opportunity does come up we will not be turning a blind eye to that.

     

  • Communicate 2, a performance marketing and search agency inIndia, has been acquired by Aegis Group plc ("Aegis"). MxM spoke to Vivek Bhargava, Managing Director Communicate 2 about the acquistion…

    ‘It was a meeting of the best minds of the world’

    The buzz was that you were being hounded by most big communication players in the market for a takeover and now you’ve finally given in to Aegis Media. How would you describe the takeover journey?

    We had the opportunity to talk to every single large player and we found that the way the market is growing, there is going to be a lot of technology components required in it and iProspect globally has the best technology in the world. Also, we are a very dominant agency as far as search and performance marketing is concerned inIndiawhile iProspect was the world’s largest search company, so it was a meeting of the best minds of the world. The digital market inIndiahas matured to the level where clients are looking for the best in the world and we felt that with the expertise that iProspect had to offer, it was a perfect solution to offer to our partners. And we endeavour to take decisions for our partners as much as it helps us.

     

    What is your view on big communication players showing sudden interest in digital in India?

    Digital marketing inIndiahas now arrived. More promoters and senior management people now believe that digital is a very critical part of their marketing endeavour. So they are spending a lot of time around the medium. About 3-4 years ago we were talking about digital being the future and today digital is now considered as present. Earlier digital used to attract a small budget from marketers, but now they position it as their first priority and question whether they need conventional media or not.Mobilehas given digital three times the reach of television. So I believe digital is going to be the dominant medium in the future.

     

    What is the value that you’d be leveraging from this partnership?

    Globally if you see, there are clients like GM, Nokia, Philips and others who have operations in 60-70 countries and they are aligned with Aegis Media. I see tremendous opportunities there. As for us, we are a 140-people agency which makes us the largest digital agency in the country. So with the clients we have and with the kind of team we have in the enterprise sector, I see it as a perfect marriage of the two. I see tremendous value in the venture.

     

    How have clients responded to this move of yours?

    I had spoken to clients even before this venture and they seemed pretty positive about it. Also there is no change as such in the team and talent, so there was a comfort level there. Generally they are happy with the merger.

     

    Do you see the gap between digital and advertising being bridged?

    If you ask me the demarcation between digital and conventional media will probably go away. This is going to be an advertising agency and digital is going to be an integral part of the advertising medium, probably the largest. Demarcation is something that we have created for ourselves but it is about giving out advertising solutions.

     

  • Has launched new units and moved into a new state-of-the-art-office.

    Vizeum propels Aegis Media’s expansion in Chennai

    By A Correspondent

     

    The Vizeum operation, which began in August 2009 in Chennai, has not only managed to create an interesting niche for itself, but has paved the way for Aegis Media India to make larger investments in the market. Consequently, Aegis Media India is moving to a  bigger, state-of-the-art-office, which will house Vizeum, Isobar (Digital), Iprospect (Search), Iprospect (OOH), Hyperspace (Retail), Carat  and Carat Fresh Integrated (Activation). The new office will function from the Raheja Towers, Chennai, from July 2.

     

    Commenting on the development Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media said: “We believe Chennai will be an extremely important market in the years to come and the spectacular success of Vizeum has proven that.  Vizeum has won several businesses and expanded rapidly in Chennai. As a part of the Aegis Media’s geographical expansion plan, we are very happy to launch Carat Media in Chennai and further strengthen the Posterscope Group and Carat Fresh in Chennai. We are investing in a world class, state-of-the- art office, with the latest systems, technologies and connectivity. Shortly our clients in Chennai will have available to them all specializations under one roof. We will soon announce the launch of a few more of our services later this year. Our One Aegis promise will, from July 2nd, be available to our clients in Chennai, too. ”

     

    S Yesudas, Managing Director, Indian sub continent, Vizeum added: “I have to place on record my appreciation for Team Vizeum Chennai who saw the merit in our story and chucked their other established jobs to put their hands on ours when we were just beginning.  We will stay focused on this market in terms of our investment in our product as well as talent. My gratitude also goes out to each of our clients who have stood by us, with a special thanks to Amrutanjan  and Sambhu for being the inspiration for our launch in Chennai.”