iProspect Communicate 2 from the Dentsu Aegis Network has won four awards across three categories at the India Digital Media Awards 2015. These awards recognize outstanding work, in advertising and marketing communications in the digital space.
The honours included two metals in the ‘Best PPC’ category, with the agency picking up Gold and Silver for their Kotak Mahindra Bank and HDFC Life campaigns respectively. They also won a Bronze for the ‘Most Effective Use of Digital Analytics’ in Social Media for the Big Bazaar campaign. As well as a Bronze for ‘Best Use of Technology’ for Koovs.
The objective of the Indian Digital Media Awards 2015 is to recognize, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space specifically, internet, mobile, gaming, social media and the blogosphere.
Vivek Bhargava
Vivek Bhargava CEO of iProspect Communicate 2 commented, “It is a privilege to have our work in the digital space recognised by IDMA. As a team of extremely dedicated professionals who work endlessly, to offer our clients the best online solutions, it is wonderful to have our hard work recognised and I would like to thank IDMA for these honours.â€
Dentsu Aegis Network exhibited good dominance at the Asian Customer Engagement Forum (ACEF) Awards that was held on April 25 at Taj Lands End, Mumbai.
While Dentsu Aegis Network’s iProspect Communicate 2 was named the Most Admired Agency in ‘digital marketing’, Carat Media Services India/psLive was named the Most Admired Agency in ‘events & promotions’. Posterscope India was named both the Most Admired Agency in ‘out-of-home media’ as well as the most admired customer engaging agency in ‘retail touch points & merchandising’.
Haresh Nayak
Also, Haresh Nayak, Regional Director, Posterscope APAC, was honoured with the Outdoor Advertising Professional of the Year award.
Posterscope India bagged a total of 27 awards including 8 golds, 12 silvers and 5 bronze metals along with the agency titles. It was their work for clients such as Mother Diary, Philips, Nissan, Disney, Mattel, beam Suntory, Datsun and Movies Now that brought home the awards in the following categories – effectiveness, creativity and successful use technology in retail, outdoor and ambient spaces.
Carat was awarded a total of seven wins- 5 Gold and two Bronze. The Philips Aquatouch “New way to shave is here†campaign was awarded Gold for Promotion using Events. Philips LED lights “Change karo save karo†won Gold for successful use of technology. The overall activation was done in tandem with their sister concern PSLive which is into all things activation. Philips Trimmers bagged another Gold for “Best use of Celebrity Endorsementâ€. The Philips Airfryer campaign added yet another Gold to the tally under “Creativity on Television†category. The fifth Gold came in the form of “The Most Admired Agency for Events and Promotionsâ€. Carat also won two Bronze for Philips Kerashine Range and Preethi Blue Flame Gas Stove launch campaign respectively.
iProspect Communicate 2 picked up a total of four metals across various categories. The Big Bazaar ‘Everything for Nothing’ campaign was awarded a Gold metal for ‘Promotion using Digital Marketing’. The agency also picked up two awards in the ‘Successful Use of Technology’ category, a silver and a bronze for their Cleartrip and Koovs campaigns, respectively. In the Online Media category, iProspect Communicate 2 picked up a bronze medal for their ground-breaking work for HDFC Bank.
Amongst the other DAN agencies, Isobar India went on to win a Silver in the promotions category for ‘Digital Marketing’ for the work done on Microsoft Lumia. Vizeum won a Gold for Viacom 18’s MTV Campus Diaries under the events category.
Ashish Bhasin
Commenting on the wins, Ashish Bhasin, chairman and CEO, South Asia, Dentsu Aegis Network said, “I am thrilled to know that the Dentsu Aegis Network has been able to achieve such recognition at a pan-Asia level. Sustaining customer engagement in this competitive market is a key task for our clients and I am happy that all our Dentsu Aegis Network companies have worked together to achieve this. It is a further testimony to our unique one P&L operating model, whereby we are able to provide our clients all the benefits of specializations without the hassles of dealing with silos. Heartiest congratulations to iProspectC2, Posterscope, Carat, psLive, Isobar, Vizeum and to Haresh Nayak for their respective wins. This further strengthens our position as the only network in India that can provide all marketing communications and media services, of world standards, under one umbrella.”
