Tag: iPhone

  • Apple, Musk and AI

     

     

    By Ashoke Agarrwal

     

    Ashoke AgarrwalI coined Concierge Intelligence (CI) as a type of Artificial Intelligence (AI) owned by and dedicated to an individual and fully protective of his privacy. CI would aid the individual in understanding herself better and leading to better life outcomes in health, education, career and relationships – in general, as a putative ad copy would say: ‘Be A Better You’. Further, CI would handle routine tasks like shopping, bill paying, appointments, correspondence and travel arrangements based on a deep understanding of the individual’s preferences and needs and an up-to-the-minute and universal understanding of options. CI would be under the complete control of the individual, who can switch it off and on and decide on the level of access granted.

     

    When I first wrote about CI in Feb 2021, the concept seemed at least a decade or more away. Not any longer. Like the world, I was unaware of the rapid progress of Large Language Models (LLM) technology.

     

    Today, many factors indicate that the first generation of CI is around the corner. A CI prototype might already be in the hands of hundreds of millions worldwide! Let me explain.

     

    For a couple of years now, Apple has been communicating the following:

    :: Many of the functions and Apps on its devices – Siri, Keyboard Suggestions, Health, Messages, Mail, Music, Books, and Apple TV – use AI to enhance user experience and utility.

    :: Apple puts ensuring user privacy as the highest priority. Therefore, all its AI works on data and software residing on the user’s device, under complete user control, and cordoned off from other entities, including Apple.

     

    The penny dropped when I first read about the Journal App that Apple is readying for release with iOS 17. Journal App gives iPhone users the means to record their day-to-day activities and uses advanced prompt features enabling users to track their emotional state and the causes.

     

    The latest iPhones carry specialised chips that allow the device to run sophisticated AI programs on the device itself. With the breadth and depth of information, the iPhone has about its users, the phone’s processing capabilities and the level of trust Apple had built with its users, all the conditions that make for a CI already exist. Over the next few years, iPhone users, prompted by Apple, will increasingly find use cases for the CI that resides over the phone. With each new generation of iPhones, the CI will get more powerful and within the next decade, Apple will likely brand this as a proprietary feature and build a revenue model around it. CI by Apple could be the next big thing from Apple after the iPhone. If Apple keeps its promise of protecting user privacy, iPhone CI will add to the quality of life and be one of AI’s boons.

     

    While the wizards of Cupertino are coming at AI based on an individual’s shared experiences, the wizard who has given the world Tesla and SpaceX is taking a different tack.

     

    Musk wants Tesla to be the first to launch a fully self-driven car without a steering wheel or a brake pedal to allow a human driver to take control. While many companies, Alphabet being one of them, are at work perfecting AI systems, Musk’s approach is entirely different from the rest.

     

    Alphabet and others are trying to build a self-driving car based on an algorithm that relies on the following:

    :: Signals from a hardware system consisting of cameras and radars that transmit in great detail, second by microsecond, the physical environment of the car as it drives through a roadscape.

    :: And rules that codify the signals into millions of scenarios and actions that are needed to respond to the system.

     

    The above approach is similar to the early days of Natural Language Processing, which tried to create language models based on the contextual meaning of words and rules of grammar and idiomatic usage.

     

    In one sense, Musk’s flip on the AI needed to build a self-driven car is simple. He believes if humans can drive cars based on just visual inputs, so can AI. So, radars are the first things he has taken out of the equation. His second lead is even greater. Large Language Models (LLMs) like GPT 4.0 work through patterns that a Deep Learning AI system detects from a large enough set of training data without needing an explicit set of rules. Musk’s leap is that he can build AI systems that can operate in the physical world through a large enough training data set. The difference is that in the case of the physical world, the data set is visual.

     

    Every Tesla carries a set of high-resolution cameras. And its software records all the actions that a driver takes. Further, all the data from the cameras and the software systems are transmitted to Tesla’s servers. With millions of Teslas worldwide, Tesla has an ever-increasing training data set.

     

    Musk is not stopping at building self-driving Robocars but is busy building a human-like robot branded Optimus on the same AI principles. The training data for Optimus-like robots will come from recording humans engaged in various activities – cooking a meal, navigating a home, an office or a mall, playing a sport, etc.

     

    Further, in all cases, the training data will be culled so that the robot learns from the best drivers, champion players, chefs, etc. So ipso facto, robots will come out of the gate better than humans because they learnt from the best and have the advantage of being faster, connected and untiring.

     

    Paradoxically, Musk also pays lip service to the dangers of AI and contends that he is trying to build something like Assimov’s Three Laws of Robotics into the AI systems he is busy inventing.

     

    So, between the CI that Apple is fast making a reality and Musk’s promised Robot Intelligence (RI), AI is set to impact the daily lives of all of us significantly.

     

    Another AI revolution is brewing in the scientific field, launching tectonic shifts that will alter human civilisation. But that is grist for another post.

     

  • iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty

    By A Correspondent

     

    GroupM agency Motivator has retained the coveted Apple account after a month-long pitch. The other contenders are said to be ZenithOptimedia and Madison. The Apple account is with Ingram Micro and Redington, Apple’s exclusive distributors in India.

     

    Apple India is rumoured to spend Rs 150 crore on spends on print, digital, radio, activation and OOH with iPhone leading the contribution with more than 70% of the spends. This year, the emphasis is going to be on powering iPhone sales through innovative use of digital solutions. Print’s tactical use will be balanced by creative use of media to keep the brand in the desirable space, we were told.

     

  • Yahoo! Weather & Yahoo! Mail on mobile

    By A Correspondent

     

    Yahoo! has announced two new mobile experiences – Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets. Images from the Flickr community show current local conditions, with forecast details, so that instead of reading about the weather users can now see the weather.

     

    Yahoo!’s goal is to have amazing photos for every weather condition that cover the globe – morning, afternoon, and night – across every city in the world. Users can submit photos of their favourite places to the Yahoo! Flickr group.

     

    Yahoo! Mail for tablet brings users a new email experience, with a lean-back, magazine-style feel.

     

    * Tap the full-screen button in the lower left corner of your message to expand it across the entire screen. If you want to reply, delete, file or star a message simply tap anywhere on the screen and Yahoo! Mail’s familiar icons will appear.

    * To move to the next message on your iPad, simply swipe, as if you’re turning the page in a magazine.

    * To flip through messages even faster, simply tap on the side of the screen to rapidly scan through your inbox.

    * Focus on the messages you care about most with a new feature that lets you easily sort by sender in Yahoo! Mail’s split-screen view.

    * Select a message in your inbox on the left side of the screen by checking the box that appears with the email. You will then see that sender’s name appear on the right side of your screen.

    * Swipe on the sender’s name and you will see Yahoo! Mail’s familiar icons appear to delete, file, star or mark as unread or spam.

    * You’ll also see a plus sign that will indicate how many more messages you have from that sender. If you select that, it will pull all the messages from that sender and then you can star, delete or file them all at once. Just think – you can easily take control of your inbox with just a few taps.

     

  • Bigg Boss, OMG top Whats-On-India’s TV Trends

    By A Correspondent

     

    Given the popularity of our report on the TV Trends weekly report that we carried last week (http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/), we bring you Whats-On-India’s weekly TV Trends report for Week 47 (November 18-24, 2012).

     

    TV Trends has been built using specialist and proprietary algorithms that collate, analyze and compute millions of observations across multiple platform. It provides cues and powerful insights on the potential consumption and intention-to-view of content by Indian TV viewers.  The sources from where observations are aggregated include What’s On India platforms like:  Web, Mobile portal, Apps (Android, iPhone, iPad, Blackberry, Windows Mobile, Nokia Ovi), EPG-on-the-Cloud (MobileTV and IPTV).

     

    It’s been a little over a month since TAM Media Research stopped releasing its weekly ratings following a decision taken jointly by broadcasters, advertisers, advertising agencies and TAM, that the release of the data will be held back until December 19 given that it would take some time for the mandatory digitization process to settle down.

     

    The report gives the Top 5 Programmess of the Week for the following genres:  English Movies, Hindi Movies, English TV Shows, Hindi TV Shows, Regional TV Shows, Regional Movies, Sports and Kids, Documentaries, Lifestyle & Food.

     

     

     

  • Young Track by Samyak Chakrabarty | What youth think of Samsung vs Apple

    What’s a 23-year-old writing a column on a site where the average age of columnists is… ? Ok, ok, we won’t reveal that number, but like it or not the youth constitute a majority of India’s population. Since the last few years, young Samyak Chakrabarty has been in and around media events and offices with his vision of how the youth can be targeted.

     

    In this period, he has organized a few conferences, participated in several of them in India and abroad, and works as Chief Youth Marketer with the DDB Mudra group. He’s organized a TedX youth conference in Mumbai, was invited to meet Hillary Clinton when she visited India and has co-authored a book ‘Generation Einstein 3.0 – India version’.

     

    Samyak’s column appears on Wednesdays and as the title suggests, it tracks the young – specifically keeping in mind the advertising, media and marketing fraternity – Ed

     

    Why Samsung can never enjoy the same aspirational value as Apple amongst Young Indians

    Post the courtroom battle, we conducted a brand tracker to ascertain what young india thinks about the two mobile giants and has any of the legal proceedings affected their opinions. The result was clear – Apple not only maintained its high aspirational value, it crushed ‘ image to a level where many students were even ashamed to bring out their Galaxy smartphones out of their pockets for a long while. Those who could afford it, even discarded them. We looked at what Apple does so right, that it is (not only in India) the most highly regarded youth brand.

     

    1. Innovation: They always ensure there is enough fodder amongst techies and enthusiasts to talk about ensuring that the word of mouth is sustained. Secondly, as a technology brand they have kept up their promise of delivering to customers newer products at regular intervals. But then so does Samsung, but the difference is – at Apple it is not about ‘new’, its more about being ‘ahead of time’ – something every consumer wants to be!

     

    2. Design and packaging: Suave and simple is the new flashy. From looks to functionality to packaging, they have ensured that the word ‘sleek’ is heard everywhere. The problem with Samsung is that even though loaded with equal amount of features, if not more, it has not been able to create the aura around its products as Apple.

     

    3. Pricing: Everybody knows that an Apple does not come cheap, hence if you have one, you have arrived in life. In this case, the higher tag is working to its advantage even for volume sales. Youngsters in colleges are known to save up and cut down on other expenses just to have that device even though going by the SEC they belong to, it would be unaffordable. The likes of Samsung and Micromaxes are perceived as a poor man’s smartphone and more crudely (after the battle) – a copycat brand!

     

    4. Steve Jobs: Believe it or not, many youngsters aspire to posses an Apple product because of their sheer respect for this genius. He is the best brand ambassador they could ever have and it continues to be so even after his death. Samsung unfortunately has no story behind its creation, hence the legacy factor is missing.

     

    My reading from this is that today’s young indian consumer is all about the 360-degree. It does not matter if one factor alone is perfect – everything has to be so! Apple has sustained its brand promise and the proof of loyalty is that even through various criticisms related to the product, its perception equity has never been affected. Samsung may end up being the choice of actual purchase due to economic reasons, but Apple will always be a dream possession.

     

  • Pulp Strategy launches Augmented Reality app

    By A Correspondent

     

    Augmented reality (AR) is the new buzzword and augmented reality games have become a favourite with brands and consumers alike. Now introducing a new dimension to experiential marketing campaign, Pulp Strategy has launched a layar-based mobile application. The application is currently available for Android and Iphone users. This app is an excellent way to add digital content to printed media.

     

    Explainign about the app, Ambika Sharma, Managing Director & CEO, Pulp Strategy, said: “With the increased penetration of smart devices in the youth segment, the application allows the static creative advertisements and collateral’s traditionally used in on-ground activations to be infused with interactive digital experiences in real time. This means that a static poster or a standee – a method of delivering static information – can now be an information tool and an engagement prompter.”

     

    The possibilities of the application are amazing – consumers can be prompted for check-ins on Social media at the press of a button; drive ‘Likes’ or ‘follows’; go to the brand site or order a product or stream the brand video straight to the users hand-held device. The next time marketers plan for that poster creative in campus, or big branded wall in a mall activation, or even brand merchandise for a campaign, the app promises to bring alive each piece of static creative digitally for the consumers.

     

    “Marketers find value in such innovations, as not only is it useful and social media relevant but also breaks clutter, and adds pizzazz to existing branding elements increasing consumer engagement,” said Sharma.

     

    This thought is not new. RFID bands for check-ins have been used in activations before. However, they have been device restrictive and cost per user piles on if one scales up. It needs physical equipment presence to drive any engagement or check-ins.

     

    “But the Mobile app is device agnostic. All it needs is a smart phone and once planned it can be scaled up to unlimited consumers. It is not necessary to have a promoter or brand representative to drive the experience. Essentially, the added delight in experience for the consumer comes at a negligible cost as part of the ground campaign. It integrates, Facebook, Twitter, Google+ Linked In for social media,” said Ms Sharma.

     

  • Opera’s m-advertising report reveals monetization trends

    By A Correspondent

     

    Opera Software launched its first State ofMobile Advertisingreport, which highlights key data and trends in mobile advertising worldwide. The report shares finds from the perspective of the world’s leading mobile ad platform, using data mined from the global network of 35 billion+ ad impressions and driving over $240 million in revenue to mobile publishers in 2011.

     

    The findings of the report were unveiled by Mahi de Silva, EVP of Consumer Mobile for Opera at his opening keynote atMobile+ Web DevCon inSan Francisco, with a presentation on “The State of Mobile Advertising.”

     

    Some of the key findings that Mr de Silva presented are:

    • iOS rules the roost. The average eCPM (effective cost per thousand impressions) on iPhone is $2.85, followed by Android at $2.10; Windows phone is last at $0.20 eCPM.
    • Rich media ads, especially those that leverage the capabilities of more sophisticated mobile devices, drive CTR (click-through rates) and better customer engagement.
    • Business & Finance is the top revenue category. It generates more revenue per impression than any other category.
    • Using just one ad network won’t cut it. Performance varies significantly over very short periods of time, so publishers and advertisers that don’t use a strategic mix of networks won’t maximize their profit and reach.

     

    In addition to the special focus on monetization patterns and trends, the report also includes key insights for advertisers, such as:

    • How device adoption among demographic groups impacts media buying strategy
    • Why mobile landing pages could soon be obsolete
    • 5 traits to look for when choosing a mobile ad network

     

     

  • What’s-On-India Launches Social EPG

    By A Correspondent

     

    What’s-On-India, the TV Search & EPG (Electronic Program Guide) company has announced the launch of a revolutionary new product called Social EPG. What’s-OnIndiahas integrated Facebook login on its website and is in the process of extending Facebook logins to all its mobile and tablet apps as well. The central idea is that TV viewers could use Facebook to share each other’s viewing preferences to discover TV shows as well as converse about them.

     

    What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows. “Social TV recommendations are considered powerful due to their viral nature and their ability to create tremendous positive or negative word-of-mouth especially for new shows and program launches”, said Atul Phadnis, CEO, What’s-On-India. “Our social network has different clusters of friends representing different interest groups – tennis buddies, college friends, school friends, work contacts and so on. Each of these interest groups could collectively or individually spark off discovery of common interest TV shows relevant to those specific friend clusters,” he added.

     

    This power of social TV recommendations is due to the fact that they originate from a ‘trusted’ source based on their relationship to the person who made the recommendation. This integration between What’s-On-India’s TV search platforms and Facebook will now help the viewers find, share, and engage around TV content.

     

    The next move from the company is to provide these features on the What’s-On-India applications (iPhone, iPad, Android, Windows, Symbian & Blackberry) and also integrate the same with other social networking platforms such as Twitter and Google+. All of these features will be powered using What’s-On-India’s proprietary EPG-On-Cloud platform and can be embedded inside third party apps as well.

     

  • OLX India releases its universal iOS Application for iPad and iPhone

    By A Correspondent

     

    OLX.in, the online free local classified site, has launched iPad and iPhone application (http://bit.ly/olxiosapp) to cater to the rapidly emerging internet population in India, a large portion of which are going to be mobile internet users who will access Internet on their GPRS-enabled phones and Tablets.

     

    OLX has been the pioneer in mobile classifieds space and has focused on mobile very early with the mobile OLX site available as early as 2008 and OLX mobile apps since 2009. With a growing market of over 55 million iPads globally, 60 per cent market share in Tablets and growth rates of over 150 per cent over last year, it becomes absolutely essential to provide the OLX users an app optimized for their iPads.

     

    Tapping this expanding segment of Tablets, OLX has innovated further and strengthened its online presence further with the launch of its new app in the Apple Store now optimized for the iPad, the first for any online classifieds site in India.

     

    iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads.

     

    “We are excited to release this new universal app to address the booming iPad market. iPad owners have now a great free app to buy and sell everything with OLX,” said Simon Berger-Perrin, VP Mobile at OLX. The new app for iPad is even compliant with the iPad with retina display which makes viewing images of products posted on OLX absolutely clear and with no blurs or distortions.

     

    Amarjit Batra, Country Manager, OLX India, elated with the launch of this app, said: “Indiais poised to become a large mobile internet market with smartphones and tablets driving the next wave of growth in Internet consumption. OLX.in is already having apps on all smart phone Operating Systems and the launch of the iPad app is a demonstration of our focus on providing Indian internet users the best classifieds experience anytime and anywhere.”

     

    With increasingMobiletransactions, it becomes important that the buyers have the option of meeting the sellers via a mobile device and vice versa. Being a Universal app, users only need to download one app and it works on both devices; iPhone or iPad. The advantage for the users who own an iPhone and an iPad is that they do not need to download 2 different apps. Even the updates for both iPhone and iPad apps happen at the same time which makes it a very convenient option for mobile users.

     

    For users wanting to experience OLX on other phones, there are also options to download the OLX Mobile app on Android, Windows, Blackberry and Nokia mobile operating systems.

     

    OLX.in, the Indian arm of OLX Inc, is the next generation of Online Free Classifieds which serves as a platform to connect buyers and sellers who wish to buy, sell, exchange or trade used goods and services, by simply posting a Free Ad on the website. OLX is present in more than 96 countries and 40 languages across the world and is available in500 cities acrossIndiawith five different languages English, Hindi, Tamil, Telugu and Marathi.

  • Aditya Swamy on 6 Gen X facts brands must know

    Aditya Swamy

    By Aditya Swamy

     

    Youth today are coming together to bring about social and cultural change

    Besides the social change, for instance the Meter Down campaign or the Anna Hazare’s anti corruption movement. The youth are also bringing about a cultural change in terms of their influence in advertisements, films, music, television, web  and others.

     

    The generation gap between parents and children is breaking down

    For this generation it is the family which is first over friends. In fact, young people today see their parents as role models and know that it is their parents who will stand by them in both good and bad times.

     

    Warm is the new cool for this generation.

    This is the generation which is in touch with their emotions as they want to make the world a better place, and they want to be a better person. This generation is also very quick to help those that seek their help whether it’s about finding a new home, a restaurant, a job and so on.

     

    This is truly an empowered generation

    Because most of them believe that they can bring about a change in the society or their country. Therefore for a brand to give the youth a platform where they are able to display their empowerment becomes a very powerful tool for brands to engage with their audience.

     

    Technology is equal to life

    The youth today are born into a world where iPhone, iPad, tablets and other mobile platforms are just part of their life. For brands to connect with the youth they must look at how their content can evolve around the four different environment i.e. television, mobile, web and the real life screen. Therefore bringing the four together to engage with the youth.

     

    This generation is already inspired

    So they are not looking at brands to inspire, but they want the brands to engage them. Gone are the days when a Shahrukh Khan is seen as an inspiration, today their role models are those people that brought about a change in their surroundings or country and so on. So brands must start having a two way conversation with their audience and once a brand initiates a two way dialogue that’s when it builds a connection with their audience.

     

    Aditya Swamy is EVP and Business Head – MTV India

     

  • Now fans can own Deccan Chargers Team

    By A Correspondent

     

    Deccan Chargers, a popular IPL franchise on Monday announced a unique social media marketing initiative using Mojostreet (www.mojostreet.com) – a popular location based mobile game.

     

    The marketing initiative will allow fans to virtually own the Deccan Chargers team and watch the IPL matches from the Owners Lounge at the Hyderabad Stadium. This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers.

     

    Making the announcement, Kalyan Manyam, CEO of Mojostreet said: “We are excited with the way Mojostreet is being used by brands acrossIndia. This unique initiative by Deccan Chargers will take the DC brand closer to its fans and increase engagement. I am sure Mojostreet users will be very excited to grab this opportunity to own the DC team.”

     

    E. Venkat Reddy, COO ofDeccanChargers said: “This is a first of its kind initiative in the world wherein a sports team is connecting with its fans virtually through a mobile game and rewarding them in the real world. We are confident this initiative will greatly contribute to the strong presence of the DC Brand in the digital world.”

     

    To virtually own the Deccan Chargers, a user needs to download Mojostreet on their smartphones (freely available on all major app stores) and then check-in at any of the partner outlets of Deccan Chargers listed on Mojostreet. Once a user completes a check-in, a special offer is delivered right on the users mobile screen.

     

    The same can be redeemed at the outlet in real-time. Users who check-in maximum at partner locations will get to virtually own the DC team and will get a chance to watch the matches from the Owners lounge at the Hyderabad stadium.

     

    Mojostreet (www.mojostreet.com) is a location based game, friend finder, city guide and loyalty rewards all rolled into one app for your smartphone. The app also helps one discover amazing places of their interest based on friend’s recommendations. Mojostreet has an online and mobile version. The mobile app is available for Blackberry, Nokia, iPhone and Android users. One can sign in with their Facebook or Twitter account to access Mojostreet.

     

    Deccan Chargers is an IPL franchise that represents the city ofHyderabadin the Indian Premier League. The Deccan Chargers franchise is owned by the Deccan Chronicle Holdings Limited. Deccan Chronicle is the largest circulated daily in South India.

     

    Deccan Chargers turned the tide in their favour by winning the second season of IPL -2009 inSouth Africaand making it to the semi-finals in the IPL-2010.

     

    The Deccan Chargers mascot represents a raging bull signifying strength, power and aggression while the red and gold bands on the flag stand for dominance and victory.

     

  • UTV Indiagames launches cricket games on iPhone, iPad

    By A Correspondent

     

    Gaming company UTV Indiagames has announced the launch of ‘WorldCup Cricket Fever’ for the iOS platform. WorldCup Cricket Fever is the first ever game to have special responsive and intuitive touch controls which provide a cricketing experience with ‘as good as real’ shots on the iPhone &iPad.

     

    With vibrant graphics, outstanding visuals and ultra-realistic animation, the game offers a cinematic experience with TV broadcast style-cameras.

     

    Speaking on the launch of WorldCup Cricket Fever, Vishal Gondal, CEO, UTV Indiagames said, “UTV Indiagames has always churned out the best of cricket games in the country. WorldCup Cricket Fever is the first ever cricket game developed with motion capture animation. This technology will give the user a ‘real’ experience of the sport with a wide variety in batting and bowling options. This cricket season, with a host of cricket games available, this game will surely stand out in terms of gameplay, graphics, precision and sound.”

     

    There are three game modes to choose from – Quick Match, Power Play and World Cup Championship. The game includes 14 teams, 6 stadiums (with day/night option) and three difficulty modes – which can all be customized.

     

    WorldCup Cricket Fever will soon be available on the Android, Windows and Java platforms as well.