By Akash Raha
Business daily newspaper Business Standard has extended its digital presence with the launch of its new iPad Application. Attracting readers for its business content, Business Standard has translated this phenomenon into a very strong presence on the web with over a million unique visitors from around the world accessing its website. According to Business Standard sources, a fifth of its online visitors are from outside India. A mobile website that can be accessed on most handsets has also been providing news feeds on the go to readers for a while now.
Talking about the development, Arun S Natesh, Head – Marketing, Business Standard, said, “To cater to the fairly evolved, widely travelled and tech savvy Business Standard readers’ requirements, and to keep pace with the emerging content consumption landscape, an iPad application has been designed keeping their interests in mind. The BS iPad application chooses to focus on the selection of key breaking stories, incisive analyses and insightful opinion in an easy-to-navigate, clutter-free format.”
A highlight of the app is its coverage of stock market information. Readers can access stock price information, charts and news on India’s top 500 companies through a simple search. The app also features videos on top business events of the day and updates on the stock market. Sharing stories on social and professional networks apart from emailing is a one-click exercise.
The app can be downloaded for free from the App Store, and is optimized for iOS4 and above. The Business Standard iPad App can be downloaded at: http://itunes.apple.com/us/app/business-standard/id482532990?ls=1&mt=8