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Tag: Iodex

  • Launches new advanced product, 'Iodex UltraGel+'

    Iodex ropes in Rishabh Pant for new campaign

    By Our Staff

     

    Iodex, a pain relief brand by Haleon (eka GlaxoSmithKline Consumer Healthcare), has launched its new advanced product, ‘Iodex UltraGel+’. Rishabh Pant is brand ambassador for the launch.

     

    Said Bineet Jain, Pain and Respiratory Lead, Area Marketing India Subcontinent, Haleon India: “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

     

  • The campaign celebrates the spirit of winning everyday

    Iodex ‘Har Din Jeet Meri’ campaign

    By Our Staff

     

    Pain relief brand Iodex has launched a new campaign ‘Har Din Jeet Meri’.

     

    Said Bineet Jain, Pain & Respiratory Health Lead, India Subcontinent, Haleon: “Iodex is a heritage brand which has been trusted for many generations. With this new communication idea, the brand continues to be relevant to consumer’s life by capturing today’s spirit of making winning an everyday habit. With a strong portfolio of products spanning across gel, spray and balm, there is an Iodex for every consumer need.”

     

  • Through the influencer campaign, Iodex aims to reach 10Mn people

    Iodex ropes in Bani J & Sunil Chhetri  for campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by ⚡LadyRocknRolla (@banij)

    Iodex Balm, from the house of GSK Consumer Healthcare, has rolled out its Instagram Influencer campaign with Bani J and Sunil Chhetri amongst others to launch ‘Iodex Rapid Action Spray’, a body pain relief solution for consumers.

     

    Through its communication, the brand celebrates stories of #Himmat of people who have made a mark in their field with determination and courage. And highlights those moments of musculoskeletal pain, which are frequently encountered during day to day physical activities.

     

    Eighteen influencers including eminent personalities such as Sunil Chhetri and Bani J will be posting 50 content pieces, which will be reaching out to an audience of over 10 Mn.

     

    Said Anurita Chopra, Head Of Marketing, India Sub Continent, GSK Consumer Healthcare: “Influencer marketing is one of the best ways to stay connected with consumers. It’s about showing people engaging with brands and connecting with like-minded people who have the same interests or needs. With changing lifestyles, the incidences of body pain have been on a rise. Iodex, with a rich legacy of over a century, truly understands pain and with the launch of the new spray format we aim to be a one stop solution catering to every pain type.”

     

  • The campaign, created by Leo Burnett India, shows how today's women take on extra responsibility with Iodex helping them fight everyday aches and pains 

    Iodex exhorts women to stretch their limits to achieve more

     

     

    Iodex has introduced a new campaign titled ‘Thodi Himmat, Thoda Iodex’ with actor Swara Bhaskar.

     

    Speaking about the integrated campaign, Saurabh Nandi, Area Marketing Lead for Pain Relief and Respiratory Health for GSK said: “With our new platform – Thodi Himmat, Thoda Iodex – we are talking to the modern woman representing a progressive India. These are women who are not only giving their 100% to their home and family but also stretching themselves physically to give their 110% to do something extra. The extra could come with the desire of supporting their family financially or following their pursuits. In this journey, pain is inevitable. And instead of giving up, Iodex wants to convey to these women that all they need is a little courage and a little Iodex. Iodex salutes these women and is their trusted partner that will help them stretch beyond their limits every single day.”

     

    Added Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia: “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households. We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”