MxMIndia

Tag: Intex

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • Brand Ambassador Madhuri Dixit endorses Intex's fully-automatic Washing Machine

    Madhuri extends her glam to Intex Washing Machines as brand ambassador

    By A Correspondent

     

    Intex Technologies has unveiled its first TVC for its fully-automatic washing machine featuring recently signed brand ambassador, Bollywood actress Madhuri Dixit. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

     

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

     

    “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect,” stated Keshav Bansal, Director, Intex Technologies.

     

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines. The actress has been signed for a period of two years, during which, she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

     

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

  • The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal

    Intex ropes in Farhan Akhtar as brand ambassador for its smartphones

    By A Correspondent

     

    Intex Technologies, a mobile phones, IT accessories and electronic products company, has announced Bollywood actor-director Farhan Akhtar as its brand ambassador for its range of Smartphones.

     

    The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal.

     

    Announcing the association with Farhan Akhtar, Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies (I) Ltd, said, “Farhan, as a versatile actor with youthful zeal and positive influence, will distinctly bring forth shared synergies, values and beliefs and help Intex further expand its customer reach. Being one of the most multi-talented actors around, we believe he will best fit with our brand. He is a tech enthusiast himself, and we look forward to his refreshing ideas and are confident of a successful partnership that will take the Intex mandate to another height.”

     

    The one-year association will see the Bollywood star promoting Intex smartphones through a holistic 360-degree marketing campaign which will entail print, outdoor and a TVC. The TVC is expected to be on air by June 2013.