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Tag: Intex Technologies

  • The Hemant Misra -headed agency will be handling account for all three business verticals – Mobiles, Consumer Durable and IT Peripherals

    Intex also moves from Publicis to Magic Circle

    By A Correspondent

     

    Consumer electronics company Intex Technologies has awarded its complete creative advertising mandate to the recently launched Magic Circle Communications. It may be recalled that Make MyTrip and GoIbibo had also announced their decision to switch camps recently. The account was till recently handled by Publicis, where Hemant Misra, the founder of Magic Circle, worked until recently.

     

    The agency will be handling all the three core business verticals – Mobile Handset, IT Accessories and Consumer Durable range. On n awarding the business to Magic Circle,  Keshav Bansal, Director, Intex Technologies, said: “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and Magic Circle to greater heights.”

     

    Added Hemant Misra, Managing Director, Magic Circle on the win: “We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on Intex in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause at any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business.”

     

    Magic Circle was launched on May 1 by Misra and partnered by Natwar Singh and Dheeraj Renganath.

     

     

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • TVC states that with Intex ACs a family saves 30% electricity, gets 15% faster cooling and thereby prevents itself from having a 'Bill Ka Daura' in a humorous and entertaining way

    Intex marks entry in the AC category with new campaign

    By A Correspondent

     

    Intex Technologies, which had recently announced its first ever range of air-conditioners to complete its bouquet of consumer durables offerings, has come out with its maiden ad campaign for the range. The ad conceptualised by Publicis India depicts the situation of a typical middle-class Indian household using air-conditioners guzzling electricity and in turn grappling with the after-affects of high electricity bills.

     

    Speaking about the campaign, Nidhi Markanday, Director & Business Head, Intex Technologies said: “The TVC is aimed at eliminating the fear in the minds of common people that in summers switching ON air-conditioners means incurring high electricity bills. With Intex ACs, we have made sure that every household can now freely use their ACs to enjoy the cool atmosphere without thinking of power consumption. Intex has always striven to change people’s lives through affordable and quality products. Our power packed range of air conditioners complete our consumer durables product portfolio and strengthen our positioning in the Indian market.”

     

  • Swashbuckler Suresh Raina roped in for one year; will endorse the new range of Intex Speakers under the IT Peripheral business

    Suresh Raina appointed brand ambassador for Intex Speakers

    By A Correspondent

     

    Intex Technologies has roped in cricketer and captain of Gujarat Lions Suresh Raina as the brand ambassador for its new range of speakers segment. He has been signed for a period of one year. During this period, Suresh Raina will be seen in a series of brand campaigns and activations for Intex Speakers.

     

    “We are delighted to have our captain, Suresh Raina, as the brand ambassador for the speakers segment, which made Intex a household name for more than two decades and still continues to do so. Suresh Raina is a brilliant sportsperson & team leader that makes him the perfect choice to endorse our long-standing speakers segment and further enhance the consumer connect,” stated Nidhi Markanday, Director & Business Head, Consumer Durables & IT Peripherals, Intex Technologies.

     

    The oldest category in Intex product portfolio, IT Peripherals, had been the mainstay of the company in the initial years and continues to remain strong in face of changing consumer preferences. Intex has a rich portfolio of B2B and B2C speakers with over 70 models.

     

     

  • Brand Ambassador Madhuri Dixit endorses Intex's fully-automatic Washing Machine

    Madhuri extends her glam to Intex Washing Machines as brand ambassador

    By A Correspondent

     

    Intex Technologies has unveiled its first TVC for its fully-automatic washing machine featuring recently signed brand ambassador, Bollywood actress Madhuri Dixit. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

     

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

     

    “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect,” stated Keshav Bansal, Director, Intex Technologies.

     

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines. The actress has been signed for a period of two years, during which, she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

     

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

  • The film actor will endorse new range of Washing Machines and Refrigerators

    Madhuri to promote brand Intex as its new ambassador

    By A Correspondent

     

    Intex Technologies has announced Madhuri Dixit as its brand ambassador for its new range of consumer durable products. The superstar will endorse the new range, which are the latest additions to the already diverse portfolio of Intex’s consumer durable products.

     

    The actor has been signed for a period of two years. During this period, Madhuri will be seen in the company’s television commercials besides being the face of the company for a series of brand promotions and activations.

     

    “Madhuri is one of the finest actors in the country who is known for her commitment and excellence in whatever she does. Her innovative approach towards her work is defined by perfection and style. She is the perfect blend of talent, style and timeless appeal that compliments the legacy of our brand and the product portfolio. We are confident that her tremendous connect with the audience will help us in reaching out to our consumers more effectively,” stated Keshav Bansal, Director, Intex Technologies.

     

    Speaking about the association, Madhuri Dixit, said, “It gives me immense pleasure to be associated with Intex Technologies, a brand which is committed to provide stylish and best-in-class products to its consumers at competitive prices. I look forward to being a part of brand Intex and its fascinating growth journey in the country.”

     

    Intex Technologies is a 20 year old brand that has grown steadily through the years by providing innovative products and services to consumers across a wide spectrum. The company is present in categories including smartphones, feature phones, wearables, LED Televisions, washing machines, multi-media speakers, IT peripherals and mobile accessories.

     

  • Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions

    Intex appoints Publicis to handle Gujarat Lions

    By A Correspondent

     

    Intex Technologies has appointed Publicis to build the brand identity of Gujarat Lions, its maiden foray into cricket’s biggest extravaganza – IPL. Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions.

     

    Keshav Bansal

    Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies said, “We are pleased to appoint Publicis as our creative partner for Gujarat Lions. This is indeed an exciting and rare opportunity to build a new team identity quickly to compete with the more established teams in IPL.”

     

    “Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers,” he further added.

     

    Hemant Misra

    Hemant Misra, CEO Publicis Capital commented “This is a rare opportunity for us. Till now we have done many IPL campaigns for brands but to handle an IPL team is a completely new experience. It will be an understatement to say we are excited, I am already having trouble assigning this internally since everyone wants to work on this brand. We look forward to helping Gujarat Lions create a unique identity for itself in the star studded IPL galaxy.”