By Our Staff
Putting a spotlight on men’s health, Practo, the healthcare app-based offering, has kicked off its ‘The Bro Health Code’ campaign. Ahead of International Men’s Day on November 19, the campaign aims to encourage men to prioritise, assess and discuss important health problems through the ‘bro’ lingo that millennial men feel comfortable communicating in and can relate to.
Commenting on the campaign, Srikanth Pinninti, Executive Vice President – Marketing, Practo, said: “November or Movember, as we popularly know it, is a month dedicated to raise awareness of men’s health issues. But why should talking about men’s health be restricted to just a month? If anything, the pandemic has taught us to prioritize healthcare, irrespective of our age or gender. This initiative is a step in that direction. With this campaign, we are aiming to create awareness about the need to bridge the gap in men’s healthcare and build visibility for health concerns plaguing men. We hope this platform becomes a safe space for men to discuss health issues that they normally wouldn’t talk about.”