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Tag: International Cricket Council

  • Establishes itself as a long-standing partner of the ICC

    Coke extends partnership with International Cricket Council

    By Our Staff

     

    The International Cricket Council (ICC) and Coca-Cola (or Coke) have announced an eight-year global partnership encompassing ICC World events across all three formats, up until the end of 2031.

     

    The relationship will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners. The agreement includes all men’s and women’s events including the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies through to the end of 2031. During the course of the partnership, there will be both a major international men’s and women’s event every year as well as a World Test Championship Final every two years.

     

    Said ICC Chief Commercial Officer, Anurag Dahiya: “I am thrilled to welcome back The Coca-Cola Company as an ICC Global Partner as we enter a landmark eight-year partnership, which unites one of the world’s leading brands with the second largest sport in the world. This long-term collaboration ushers in a new commercial era, filled with exciting prospects for the sport. With the Men’s T20 World Cup in the USA and West Indies, and the Women’s edition in Bangladesh just around the corner, we’re poised for unprecedented global growth and engagement. This partnership not only celebrates our sport’s expansion but also promises innovative opportunities to enhance our fans’ experience worldwide.”

     

    Added Bradford Ross, VP Global Sports and Entertainment Marketing & Partnerships at The Coca-Cola Company: “In alignment with our rich history of global sports partnerships, the collaboration with ICC reinforces our commitment to refreshing sports fans and elevating their entertainment experiences. Sports holds immense power to unite people, and this partnership provides us with a unique opportunity to blend our brand affinity with the fervor for the world’s cricketing game. We endeavor to continue to delight consumers with our diverse portfolio and create unique experiences for fans.”

     

  • For ICC Men's Cricket World Cup 2023

    Mastercard and ICC sign global partnership

    By Our Staff

     

    The International Cricket Council (ICC) has joined hands with Mastercard to become a Global Partner for the ICC Men’s Cricket World Cup 2023 to be held in India between 5 October and 19 November 2023.

     

    Mastercard’s tie-up with the ICC highlights the brand’s commitment to cricket and adds to the global technology company’s prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.

     

    ICC Chief Executive, Geoff Allardice said: “We are delighted to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game. Mastercard brings its rich experience of sports partnerships to the table, and the ICC is looking forward to collaborating with a renowned global brand to bring many benefits to cricket lovers around the world.”

     

    Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar added: “Cricket is a huge passion for millions of people across the globe, particularly in India and South Asia. We are excited to partner with the ICC for the 2023 ICC Men’s Cricket World Cup, allowing us to bring fans closer to their passion for the sport. We’re dedicated to connecting our customers, cardholders and all cricket enthusiasts to priceless possibilities throughout the tournament.”

     

  • Polycab India, has become the official partner of the International Cricket Council (ICC)

    Polycab India is official ICC partner thanks to Madison Media & PMG

    By Our Staff

     

    Leading electrical goods company Polycab India has become the official partner of the International Cricket Council (ICC). Madison Media and Professional Management Group (PMG) consulted Polycab on this deal.

     

    ICC and Polycab’s association begins immediately and will cover all major ICC men’s and women’s events until 2023. This includes the ICC Women’s T20 World Cup in 2023, which will take place in South Africa; the ICC Men’s World Cup 2023, which will be held in India; and the ICC World Test Championship 2023, which will be held in England.

     

    On this announcement, Nilesh Malani, President and Chief Marketing Officer, Polycab India, said: “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, partner with the International Cricket Council. The game is a passion for millions of fans worldwide and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are happy to collaborate with Madison Media and PMG and leverage their unique strengths to deliver outstanding results for Polycab”.

     

    Added Sam Balsara, Chairman, Madison World on this association: “As Polycab embarks on a journey to build a Mega Brand in India, it has taken the right step of building a deeper association with Cricket. Ground sponsorship of ICC events create a certain aura for the Brand. And this year the ICC Men’s World Cup will also be held in India, which will increase the interest of Indians in the tournament. I have no doubt that Polycab will gain deeply by becoming the Official Partner of ICC.”

     

  • FanCraze will be exclusively launching his personal NFTs on the platform

    Rohit Sharma sets foot in cricket metaverse

    By Our Staff

     

    Faze Technologies, a startup that builds digital collectibles, has announced that Rohit Sharma will be exclusively launching his personal NFTs on FanCraze, a non-fungible token (NFT) platform.

     

    Said Anshum Bhambri, the startup’s CEO: “We view marquee athletes as artists who create their best moments of art on the field of play. We are very excited to partner with Rohit Sharma, a pure cricketing genius, to build the new paradigm of engagement between the athlete and the fan.”

     

    FanCraze has already agreed a three-year deal with the International Cricket Council (ICC) for the rights to its catalogue of video and audio clips, which goes back to 1975. It is creating thousands of NFTs linked to specific clips, which cricket fans will be able to buy in packs and trade on a secondary market.

     

  • To create awareness amongst cricket enthusiasts about the benefits of getting online

    GoDaddy announces partnership with ICC Cricket World Cup

    By A Correspondent

     

    GoDaddy has announced its partnership with the International Cricket Council (ICC) as the official sponsor of the ICC Men’s Cricket World Cup 2019. GoDaddy will be the global platform of the ICC Men’s Cricket World Cup to drive even greater awareness, amongst tournament viewers and cricket enthusiasts, about the benefits for small business owners and entrepreneurs of creating a powerful online identity to help their ventures grow.

     

    Commenting on the partnership, Nikhil Arora, Managing Director and Vice President, GoDaddy India said: “The Cricket World Cup tournament is a platform that offers a convergence of players, fans and communities. It is one of the world’s biggest phenomena, bringing people together across the globe, and is a perfect place for us to create awareness about the ease and affordability of GoDaddy’s online product and service offerings. We aim to use our partnership with ICC to engage with cricket enthusiasts from all over the world, educating them about the benefits of online adoption.” He also added that, “Cricket in India is a favourite sport. It is viewed in every nook and corner of our country, giving GoDaddy an opportunity to reach our audiences, including in the Tier II & III cities, helping entrepreneurs and small business owners bring their ideas to life online.”

  • China cos like Vivo, Oppo riding on cricket to build brand and make presence felt

    Banking on Cricket!

     

    By Ravi Teja Sharma

     

    The Chinese seem to have big designs for cricket even though they don’t have a national team for the sport. After Chinese mobile handset maker Vivo signed a two-year title sponsorship deal with Indian Premier League (IPL), replacing PepsiCo, its fierce competitor Oppo, which is part of the same parent company BBK Electronics, is close to signing a four-year, about $34 million (Rs 225 crore, approx) global partnership deal with the International Cricket Council (ICC).

     

    The only other time Oppo was involved with cricket was as the title sponsor for the 2014 edition of Champions League T20 tournament.

     

    Japanese car maker Nissan Motor Company had last month signed an eight-year, $10 million-a-year global partnership deal with the ICC, which was its first significant venture into cricket.

     

    The deal with Oppo is expected to be worth about $8.5 million a year for four years.

     

    In response to an email questionnaire, an ICC spokesman said: “We have no comments to make on this at this stage.” An email questionnaire sent to Oppo Mobiles did not elicit any response till the time of going to press.

     

    Several brands have in the past used cricket as a platform to build their presence over the years.

     

    Basabdatta Chowdhury, chief executive at Platinum Media, part of Madison Media Group, said that instead of going the discount route and fighting a price war, these Chinese companies are actually trying to build a brand through cricket, which is an investment.

     

    “When you are targeting male audiences, which is what 70 per cent of mobile audience still is, nothing works like cricket. They are investing in building the brand. It is very encouraging that Chinese are also investing in building brands,” Chowdhury said. When Samsung came to India, it invested in cricket in the late 1990s and early 2000s to build its brand that yielded rich dividends, she said.

     

    More recently, ecommerce platform Paytm bagged the title sponsorship rights of the Board of Control for Cricket in India (BCCI) till 2019 by committing to pay Rs 203 crore, or Rs 2.42 crore a match. Incidentally, Paytm, too, has a Chinese investor — Jack Ma’s Alibaba Group holds around 20 per cent in it.

     

    Brand consultant Harish Bijoor said Chinese brands today want to be relevant, original and innovate for the entire world at large. “Cricket is a game and sport that attracts the largest amount of eyeballs in India and in the Indian diaspora spread all across the world. It makes sense for Oppo and Vivo to dominate cricket — in the global game played in whites as well as in colours, and also in the IPL format,” he said.

     

    Both Oppo and Vivo are relatively new brands but are stepping up their presence in the country. Vivo had recently said it will spend Rs 100 crore a year on advertising and marketing to leverage the deal with IPL. This is over and above the Rs 150-160 crore that it is estimated to have committed for the two-year IPL deal with the BCCI.

     

    Other Chinese companies such as Baidu, Alibaba Group and Tencent Holdings are also keen on India and are looking at Indian startups to invest in.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

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  • A total of 49 matches and 14 participating nations will test their mettle at ICC Cricket World Cup 2015

    Maxus bags media mandate for ICC Cricket World Cup 2015

    By A Correspondent

     

    Maxus has won the media investment mandate in India for ICC Cricket World Cup 2015 Australia and New Zealand. Maxus has previously handled four campaigns in India for the International Cricket Council (ICC), including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012, ICC Champions Trophy England & Wales 2013 and ICC World Twenty20 Bangladesh 2014

     

    ICC Cricket World Cup 2015, which will commence on February 14th, will conclude in Melbourne on March 29th, during which a total of 49 matches and 14 participating nations will test their mettle.

     

    Commenting on the win, Kartik Sharma, Managing Director, Maxus said, “Cricket is one of the important sports in India and the frenzied excitement and popularity it has is unprecedented as compared to other sports. Maxus is extremely proud and excited to manage the media duties for the ICC Cricket World Cup 2015. The World Cup is the pinnacle of one day cricket expected to draw tremendous excitement all over the world.”

     

  • Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup

    What makes the World Cup a win-win

     

    By Vinit Karnik

     

    Vinit Karnik

    The countdown to this year’s biggest sporting spectacle, the International Cricket Council (ICC) Cricket World Cup 2015 is drawing near and more than a billion hearts are pinning their hopes on Team India winning the Cup that counts this time too. This edition of the tournament to be jointly co-hosted by Australia and New Zealand, promises to be much bigger than previously held editions of the tournaments. For advertisers and brands, this will be 2015’s biggest moneyspinner and provide an opportunity to jump on the brand bandwagon in order to reach their audiences and there is a lot that one needs to watch out for during this year.

     

    Advertisers on ground and on air:

    Traditionally we all have been used to seeing on ground sponsors taking sponsorship slots on air as well. But there is all likelihood that we might see a change in this strategy during this World Cup. On-ground ICC partners that are ‘evolve’ brands may look at the digital media environment and surround content to effectively engage with their respective target audience. This might give way to new and emerging categories like e-commerce and newer brand launches to take the television route to gain visibility.

     

    Linear TV:

    Official broadcaster Star India will air the World Cup in six languages in Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi – making it far more inclusive than any other sporting tournament on television. The network has revamped its programming around the World Cup across platforms in a manner presenting brands opportunities to associate with the tournament at various levels. While brands with deeper pockets will definitely look at investing at the national level, smaller brands who could previously not associate with the World Cup, will be able to put in their money at the regional level thus targeting their markets specifically. The strategy of using geo-targeting will allow local brands to avoid spillover. The network has taken a step to broadcast select matches in 4K or Ultra High Definition production ensuring a change in the television viewing quality habits for the better.

     

    Surround Content:

    Lot of surround content around cricket will be a part of channel programming. This will be pre-/post-match analysis by cricket experts, celebrities, social influencers and fans. Surround content will also extend itself to digital medium for convenience of viewing anytime anywhere. The commentary panel will feature 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists. The likes of Allan Border, Kapil Dev, Wasim Akram, Shane Warne, Mark Waugh, Graeme Smith, Ian Botham, Rahul Dravid, Sunil Gavaskar, Saurav Ganguly among others will be sharing their expert insights and analyses.

     

    Social Layer:

    The dynamic social media space will be hyperactive around World Cup with live and non-live action. Cricket experts, ex-players, celebrities, social influencers and fans will keep the conversations active all the time. We may see advertisers effectively leveraging this trend and stay relevant through the World Cup. User- and fan-generated humour content is to be watch out for including pre- and post-match reviews this World Cup. Most of the trends on social media platforms like Facebook and Twitter will be dominated by the World Cup.

     

    World Cup Format:

    Team India’s fitness concerns are not going to be much of a concern. Two pools of seven teams will be playing in a round-robin format. The top four teams from each pool will proceed to the knock-out stage of the tournament, which will comprise quarter-finals, semi-finals and the final. Unless an extremely massive upset takes place, this format will almost ensure all top teams play in the quarter-finals. This will definitely keep the viewers and advertiser interest alive at least this stage of the World Cup.

     

    Vinit Karnik is National Director, GroupM ESP

     

    Image courtesy: ICC

     

  • According to an International Cricket Council (ICC) communiqué, this is international cricket's biggest-ever global broadcast agreement

    Star bags ICC broadcast for 2015-23 for India, Mid-East

    By A Correspondent

     

    The International Cricket Council (ICC) on Sunday announced jointly awarding audio-visual rights for ICC Events from 2015 to 2023 to Star India and Star Middle East.

     

    The decision was made by the ICC Business Corporation (IBC) Board, ICC’s commercial arm, during a meeting at the ICC headquarters in Dubai on Sunday. The decision followed a robust tender, bidding and evaluation process, which started in July 2014. During the process, which involved two rounds of bidding, the ICC received 17 competitive bids from various broadcasters across different territories for its audio-visual rights.

     

    While the final value of the rights fee agreed will not be disclosed, it is significantly in excess of the ICC’s previous commercial deals, notes the release. In 2006, the rights were sold to ESPN-Star reportedly for $1.1 billion. The figure for the 2015-2023 rights is rumoured to be in the region of $2 billion. The current cycle has seen ESPN Star Sports hold the audio-visual rights until the contract expires at the end of next year’s ICC Cricket World Cup 2015.

     

    Included in the new eight-year period are 18 ICC tournaments*, including two ICC Cricket World Cups (2019 and 2023), two ICC Champions Trophy tournaments (2017 and 2021) and two ICC World Twenty20 tournaments (2016 and 2020).

     

    Commenting on the decision to name Star India and Star Middle East as its successful bidders, ICC Chairman N  Srinivasan said: “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007.  This commitment for the next eight years will ensure greater stability for ICC Members as well as increased funding for developing and established countries. Emerging nations will have access to the largest funding resource in the history of the game and the Board has fully endorsed this framework as the best means of safeguarding the future of the sport.

     

    Uday Shankar

    Uday Shankar, CEO, Star India, said: “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger.”

     

    Giles Clarke, Chairman of IBC’s Finance and Commercial Affairs Committee, said: “This innovative and exciting partnership will underpin the long-term financial health of the global game and provide real stability for all our Members. It will help the ICC and our Members to grow participation in areas such as the women’s game where there have been great strides made as well as supporting the emerging nations. This deal benefits all ICC Members and will allow them to improve their competitiveness and public interest in a targeted and sustainable way.

     

    “This is a momentous day for world cricket which highlights the great commercial attractiveness of our sport and the ever increasing levels of interest in our outstanding world-class events.

     

    “The partnership will also guarantee increased promotion and marketing of the game in key markets across the globe.”

     

    ICC Chief Executive David Richardson said: “This agreement guarantees more money for all our Members, thereby underpinning the growth and development of the game.

     

    “Star has been an excellent partner for the ICC during the current rights cycle, promoting and supporting ICC Events and cricket in general in the sub-continent, and I am pleased that we now have a chance to build on that success over the next eight years on a global level.”

     

    ICC Events 2015-2023

    *The following ICC Events are included in the audio-visual rights packages:

     

    ICC major global events:

    ICC World Twenty20 2016 – India

    ICC Champions Trophy 2017 – England and Wales
    ICC Cricket World Cup 2019 – England and Wales
    ICC World Twenty20 2020 – Australia
    ICC Champions Trophy 2021 – India
    ICC Cricket World Cup 2023 – India

     

    ICC qualifying events:

    ICC World Twenty20 Qualifier 2015 – Ireland and Scotland
    ICC Cricket World Cup Qualifier 2018 – Bangladesh
    ICC World Twenty20 Qualifier 2019 – TBC
    ICC Cricket World Cup Qualifier 2022 – Zimbabwe

     

    Other ICC events:

    ICC U19 Cricket World Cup 2016 – Bangladesh
    ICC Women’s World Cup 2017 – England and Wales
    ICC U19 Cricket World Cup 2018 – New Zealand
    ICC Women’s World Twenty20 2018 – West Indies
    ICC U19 Cricket World Cup 2020 – South Africa
    ICC Women’s World Cup 2021 – New Zealand
    ICC U19 Cricket World Cup 2022 – West Indies
    ICC Women’s World Twenty20 2022 – South Africa

     

    The agreement with Star India and Star Middle East does not include host broadcast production rights, which the ICC has decided to reserve along with a host of other rights. The sales process for ICC’s reserved rights will be announced in due course.

     

  • This will be the first time that these events will be presented in the region

    ESS, ESPN Intnl sign cricket distribution pact for Latin Am

    By Ashoke Nag

     

    ESPN STAR and ESPN International have entered into a cricket distribution agreement for Latin America to carry top ICC events and the Champions League Twenty20 through 2015. This will be the first time that these events will be presented in the region. The International Cricket Council (ICC) agreement is a four-year deal from 2012 to 2015 and covers several ICC events, including the global showpiece of the cricket calendar, the 2015 ICC Cricket World Cup in Australia and New Zealand.

     

    Under the agreement, ESPN International will carry the events in English via ESPN Play (WatchESPN in Brazil), ESPN’s broadband network that offers live and on demand sports video across the region. The upcoming cricket coverage includes the ICC Under 19 Cricket World Cup in Tony Ireland Stadium, Townsville, Australia from August 10-25; the ICC World Twenty 20 in Sri Lanka from September 18-October 7; and the Karbonn Champions League Twenty20 in October.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved