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Tag: International Council for Advertising Self-Regulation

  • ICAS is the International Council for Advertising Self-Regulation

    ASCI bags two awards & special mention at the ICAS Awards 2021

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has won two International Council for Advertising Self-Regulation (ICAS) awards, one each for the ‘Best Awareness Raising Initiative’ and in the ‘Special Category’. It also got a special mention in the ‘Best Sectoral Initiative’ category.

     

    Said Subhash Kamath, Chairman, ASCI: “We are delighted to receive the recognitions; it’s a proud moment for ASCI. This is a validation of self-regulation for the advertising industry in India and global recognition of the role ASCI has played over the past 35 years. We are excited to be part of the worldwide conversation around advertising and we hope to change the narrative of the Indian industry. Our vision for this year is to lead  ASCI’s journey to becoming a future facing organization . We successfully launched the Guidelines For Influencer Advertising In Digital Media recently and coming up soon is GenderNext, a deep-dive study to understand the portrayal of women in advertising and to ensure its positive evolution.”

     

     

  • In her role as part of the ICAS leadership team, Kapoor will take forward the agenda of self-regulation globally.

    ASCI secy gen Manisha Kapoor is VP, ICAS

    By Our Staff

    Manisha Kapoor
    Manisha Kapoor

    Advertising Standards Council of India (ASCI) General Secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations (SROs).

    In her role as part of the ICAS leadership team, Kapoor will take forward the agenda of self-regulation globally. Some priority areas of ICAS for the next couple of years are:

    :: To promote advertising self-regulation as an optimal mechanism for consumer protection

    :: To strengthen ICAS as a global alliance

    :: To facilitate knowledge sharing among SROs to establish best practices

    :: To support emerging SROs across the globe

    :: To monitor global trends in the advertising ecosystem that impact self-regulation

    :: Work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers

    Said Kapoor in a statement: “This appointment is  a recognition of ASCI’s growing global standing  and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to  exchange learnings and best practices. With the Indian advertising industry evolving fast and  digitalisation boosting growth, ASCI’s leadership of  the ICAS executive committee will add  new perspectives to the agenda of responsible advertising.”