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Tag: Interbrand

  • The technology sector has overtaken diversified industries as a leading contributor over the last decade

    TCS tops Interbrand Most Valuable Brands list

     

     

    By Our Staff

     

    Interbrand, the world’s leading brand consultancy, proudly presents the eagerly awaited list of India’s Top 50 most valuable brands. The unveiling event took place in Mumbai, with Rajashree R, Chief Marketing Officer, TCS, joining Gonzalo Brujo, Global CEO, Interbrand, as keynote speaker.

     

    Celebrating its 10th year, the Best Indian Brands report has become a definitive guide to the nation’s brand landscape since its inaugural publication in 2014. This year’s edition showcases remarkable growth, with a total list value of INR 8,310,057 million (US$ 100 billion), marking a significant 167% increase over the past decade. Notably, this is the first time the total value of the table has surpassed the US$ 100 billion mark.

     

    The rankings for 2023 reveal the following brands as the frontrunners:

     

    The top three brands alone account for a staggering 46% of the total value of the Top 10 brands. Additionally, the top five brands collectively contribute 40% to the overall value of the table. This year marks a historic moment, as three technology brands secure positions in the top five for the first time in the past decade. The top ten brands in the table have achieved remarkable scores across three of Interbrand’s Brand Strength Factors: Trust, Distinctiveness, and Empathy.

     

    The total brand value of the Top 10 brands, amounting to INR 4,949,920 million, exceeds the combined value of the remaining 40 brands on the list, which amounts to INR 3,360,137 million.

     

    Examining the fastest-growing sectors over the last ten years, FMCG demonstrates an impressive Compound Annual Growth Rate (CAGR) of 25%, followed by Home Building & Infrastructure at 17%, and Technology at 14%

     

    Highlighting the top ten fastest-growing brands over the past decade:

     

    The technology sector has overtaken diversified industries as the leading contributor to the total table value over the last decade.

     

    The Home Building and Infrastructure sector has experienced remarkable growth, surging from INR 69 billion to INR 344 billion, closely followed by Technology, which expanded from INR 693 billion to INR 2.5 trillion in the past 10 years.

     

    While the Financial Services sector still boasts the highest number of brands with nine representatives in the table, the Home Building & Infrastructure sector has witnessed the most significant rise, with seven brands entering the list since 2014.

     

    Said Ashish Mishra, CEO, Interbrand India & South Asia: “This year’s Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade. The exceptional performance of the top ten brands, particularly in the Brand Strength Factors of Direction, Coherence, and Trust, underscores their strategic focus and ability to build lasting connections. With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management. The phenomenal growth of sectors such as FMCG, Home Building & Infrastructure, and Technology reflects their resilience and ability to adapt to evolving market dynamics. Notably, the Home Building & Infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014. As we explore the ‘Brand New World,’ we are excited to celebrate the achievements and potential of these brands and their contribution to India’s economic landscape.”

     

    Said Gonzalo Brujo, Global CEO, Interbrand: “This year’s list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the US$ 100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale. We are proud to witness the continued success and innovation of these brands, shaping the future of business in India.”

     

  • The theme for the year is 'Change Creators'

    Interbrand celebrates 10 years in India, launches ‘Arenas’

    By Our Staff

     

    Interbrand, the world’s leading brand consultancy, has completed 10 years in India and has unveiled a special logo unit to mark this occasion. The theme for the year is ‘Change Creators,’ which, notes a communique, reflects Interbrand’s belief that while it is good for brands to adapt to change, it is always better to create it.

     

    Ashish Mishra
    Ashish Mishra

    Talking about business growth, Ashish Mishra, CEO, Interbrand India & South Asia, said: “A decade back we began with a very clear purpose. To elevate the Indian brands to global benchmarks. This was necessary not only to make them better placed for the global markets Indian brands wanted to play in, but even more critically to safeguard their own domestic territories from the influx of global brands in their backyard. To be able to do that, we had to change the leverage of brands and branding from cosmetic to strategic. I am delighted that we have helped accelerate the shift in the way brands are appreciated as a business asset in the Indian market over time.”

     

    Commenting on Interbrand’s India business, Gonzalo Brujó, Global CEO, Interbrand, said: “We have seen such incredible work coming out of India’s office over the last decade. Despite an extremely challenging environment for business across the world (lockdowns, war, supply chain disruptions, etc.), Interbrand India has grown an astounding 4 times while maintaining an excellent reputation as a solid partner for our clients. The last time I visited the country, I claimed India was to enter its own Decade of Possibilities. Currently, with a strong economic performance, businesses driving strategic shifts and technology advancements, I surely can confirm that India is already navigating its Decade of Possibilities.”

     

    As the agency celebrates its tenth anniversary, it has unveiled a new concept called ‘Arenas,’ which offers “a fresh perspective on conventional ‘categories’ and the competitive landscape, as we know it”.

     

    Talking about what is in store for Interbrand India, Mishra added: “We are looking at Increasing our Asia footprint, deploying Arenas as an Iconic Move for partners to create quantum growth in business value and adding specialised verticals. One of the verticals naturally emerging for us on the back of our series of projects including the branding of new teams in the IPL’S Capital’s franchise and rebranding Rajasthan Royals, is ‘Sports Branding.’ This is also a vertical well supported by our global experience including the world’s most talked about rebrand, Juventus.”

     

  • Helps build the electric two-wheeler brand

    Interbrand partners Hero MotoCorp to create Vida

    By Our Staff

     

    Interbrand, the global brand consultancy, has partnered with Hero MotoCorp, formerly Hero Honda, motorcycle and scooter manufacturers, to build the electric scooter brand, Vida.

     

    William Woduschegg
    William Woduschegg

    Said William Woduschegg, Executive Director – Interbrand New York:  “The most meaningful work is work that inspires and creates a positive impact on everyone and everything. Vida not only provided us with the opportunity to be part of something bigger and better but to contribute to progress in the relentless effort to save our planet. Partnering with Hero MotoCorp and making an Iconic Move by building a global EV brand with experiences that motivate and captivate a generation that wants to make a difference was simply amazing.”

     

    Ashish Mishra
    Ashish Mishra

    Added Ashish Mishra, CEO India, and South Asia, Interbrand: “The Brand Purpose is built on a simple insight – that sustainability needs to be universal to be effective, not a niche play of the developed nations alone. For the planet to really escape the scourge of climate change, the whole world needs to be included in the transition to a conscious mobility ecosystem. Vida has focused on a rigorous development of the ecosystem beyond products. We believe, this is the best time for Indian brands to deploy purpose at scale. A time to leverage our manufacturing capacities backed by world-leading technology and brave brands unafraid to lead. Brands that are not content with merely amassing large volumes in the Tier-2 value markets but are determined at playing and winning at the global centre stage.”

     

  • To strengthen leadership team

    Interbrand appoints four executives

    By Our Staff

     

    Global brand consultancy Interbrand has bolstered its leadership team by appointing four executives in elevated and new roles, with the goal in mind to drive strategic partnerships, accelerate growth, and burgeon overall enterprise value.

     

    Satish Krishnamurthy
    Satish Krishnamurthy

    Satish Krishnamurthy has assumed the role of Chief Strategy Officer, Ameya Kapnadak takes on the role of Chief Growth Officer and Head of Consulting, Payal Shah is now Strategy Director and Head – Human Truths and Rahul Bansal will function as the Strategy Director and Head- Brand Economics.

     

    Ashish Mishra

    Speaking about the new leadership team Ashish Mishra, Managing Director – Interbrand India, said: “We had a late entry in the Indian market but could achieve local leadership for the World’s leading brand consultancy in a very short span. We have the top 5 branding projects of the decade as our showreel. Winning and delivering these Iconic Brand Transformations including Godrej, Jio, Britannia, Infosys, Mahindra, Hero MotoCorp and Nerolac took brilliant and committed talent. Most of whom have been the core of our team for most of our history. Our people have grown with the firm and are poised well to create the next generations of icons. At Interbrand, our priority is to nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work.”

     

  • Part of Iconic Moves to help brands leap ahead

    Interbrand elevates two leaders to executive roles

    By Our Staff

     

    Management consulting company Interbrand has made a series of senior staff promotions, creating a revised leadership structure globally and for the South Asia region. It has announced the elevation of Gonzalo Brujó to Global Chief Executive Officer and Ashish Mishra is now CEO, India and South Asia.

     

    Said Mishra: “We are the world’s premier brand consultancy and I’m privileged and honoured to be leading growth in these key markets to greater heights. But what’s more satisfying is the fact that we have been able to drive some much-needed shifts in the Indian business mindset. Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs – Best Global Brands and Best Indian Brands.”

     

  • Reliance and Airtel join Tata on the top of the table of Interbrand’s most valuable Indian brands of 2019 roster

    Tata stays as Interbrand #1

     

    Interbrand, the Omnicom-owned brand consultancy has named Tata, Reliance and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the Best Indian Brands ranking saw retail make its presence felt in the league table, which was otherwise dominated by Automotive, Diversified Businesses & Financial Services sectors. Interbrand, it may be noted, only looks at the homegrown Indian brands, so the MNC brands are missing, even though they are popular, bestselling and trusted.

     

    The Auto sector shifts gears to drive top growth. Mirroring the brave global brands more than any other sector, the auto brands showed the way to the rest this year. Royal Enfield, Bajaj Auto, Ashok Leyland, Hero, Maruti Suzuki and Mahindra demonstrate growth higher than average.

     

    This year’s table features three new entrants. Big Bazaar joins at #33 (INR 26.86 Bn), DMart at #37 (INR 20.15 Bn) and Nerolac Paints enters the table at #39 (INR 19.19 Bn) for the first time. On the other hand, Reliance Group (R-ADAG; last on in 2017, INR 46.56 Bn) and Canara Bank (last on in 2017, INR 19.73 Bn) exited the list this year.

     

    The combined value of the Top 40 brands was INR 5.03 trillion, which represented a 5.2% growth in value over the previous year. Tanishq, Royal Enfield, Kotak, Bajaj Auto, Ashok Leyland and Britannia were amongst the fastest growing brands.

     

    Ever since its inception, Tata has continued to hold the top position in the Best Indian Brands table. However, Tata’s brand value grew by a modest 6.5% – contributed significantly by its tech services business TCS. In the same vein, Reliance, which after taking over the #2 spot from Airtel last year, consolidated itself as a strong #2 with a growth in brand value of 12%. This performance was bolstered by the phenomenal growth of JIO. HDFC Bank, LIC, State Bank of India, Infosys, Mahindra, ICICI Bank and Godrej round off the Top 10.

     

    Financial Services and Auto contributed the most to this year’s Top 40, at 27% and 13% of value.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “Most Indian businesses looked at change as a big risk to their existence. But to them we would say: Risk is no longer in changing. But in not changing. And challenge is no longer just the competition or the ever-changing business environment. It’s our own inertia. Our fear of the new, of the unknown. And yet, most inevitably fight that change, trying to bend a fast-changing world to their obsolescence. What’s really encouraging is that we are now seeing the progressive few accept that the world is changing and making attempts to change. They acknowledge the new consumer preferences. They accept the new desire for experiences and respond positively. Replacing complacency with competitiveness. To reinvent themselves before they reinvent their categories. And remain unafraid of the change to drive brave growth. That, in sum, is the secret behind this year’s Top 40’s success.”

     

    Providing a global perspective on the Best Indian Brands 2019, Rebecca Robins, Interbrand’s global Culture and Learning Officer, added: “In a fast-changing world, brands are the only assets that companies can fall back on, to navigate the challenges. Indeed, brands are the crucial interface between technology and consumers, that channel an organisation’s efforts to engender growth. Globally, the one category that has managed this well, to constantly evolve; to lead new ecosystems; to craft highly personalised and meaningful micro-experiences while still being rooted in a larger purpose, is luxury. No wonder then, that the world’s and India’s top change drivers are taking a leaf out of the luxury playbook, to grow by adopting a “luxury mindset”

     

     

  • Borja Borrero will continue to lead EMEA and LatAm along with India

    Interbrand appoints Borja Borrero to lead design in India

    By A Correspondent

     

    Interbrand has announced the appointment of Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and LatAm, to mentor the India design team.

     

    With the appointment of Borja Borrero to lead Interbrand India’s design operations, the consultancy is looking forward to elevate the creative quality and reputation standards for the regions as well as expanding the team’s capabilities into the experiential side of branding.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “Interbrand India is the youngest within the global network, and yet has been evolving at a good speed. We have the top 5 branding assignments of the decade on our showreel and our engagements with some of the leading brands in India such as Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the prime Brand Consultancy in India. I am confident that Borja will bring in his experience and expertise to guide our India team towards remarkable growth”.

     

    Speaking on the transition, Borrero said: “The India market has evolved enormously with progressive consumers and challenges. India is an important market for us and has led us to tremendous growth opportunities. I am looking forward to share my experiences and learnings with the team and support them for servicing our expanding spectrum of clients. We wish to harness these opportunities and create an exciting chapter for all of us”.

     

     

  • Flags it as its top branding job after Godrej, JIO, Infosys and Mahindra

    Interbrand successfully undertakes brand repositioning initiative for Britannia

    By A Correspondent

     

    Interbrand has successfully executed the brand repositioning exercise of Britannia this month.

     

    Ashish Mishra

    Speaking on partnering Britannia on this milestone, Ashish Mishra, Managing Director, Interbrand India, said: “When good and fun combine, new possibilities arise. The idea was to dispel the belief that what’s good will not be fun and what’s fun will never be good. Exciting Goodness not only provides a unique positioning for Britannia portfolio but also informs its purpose and its future innovations framework.”

     

    Providing the deeper perspectives behind the change, Manjunath Desai, Head – Consumer Insight, Media & Competitive Intelligence, Britannia Industries said: “For around a century now, Britannia has transformed itself at strategically chosen junctures in anticipation of changes in the consumer/business ecosystem and to reflect its renewed aspirations. 2018 forms such a cusp, for Britannia marks the completion of its first century of delighting India and prepares for the next by setting an ambitious goal and taking fresh guard. This identity make-over symbolizes its preparedness for the journey to its next stop, ‘Total Foods Company’, in a milieu that will be entirely different from its first 100 years.

     

     

  • The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few

    Interbrand unveils new identity for Cyril Amarchand Mangaldas

    By A Correspondent

     

    Legal services firm, Cyril Amarchand Mangaldas (a successor firm of the erstwhile Amarchand and Mangaldas and Suresh A Shroff and Company) unveiled a fresh brand positioning and identity for the firm, at its first Founder’s Day celebration.

     

    The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few.

     

    Cyril Shroff

    Speaking at the event, Cyril Shroff, Managing Partner, Cyril Amarchand Mangaldas said, “Cyril Amarchand Mangaldas is like a start-up with a hundred year old history. So, while we are unveiling a new identity and fresh thinking today, the values and the principles that we have internalized are over a hundred years old. In many respects therefore, this new identity is like taking those same values into a new dawn.”

     

     

    Ashish Mishra

    The identity has been designed by Interbrand. Ashish Mishra, MD, Interbrand India, said, “As Interbrand India, we are committed to helping the best Indian brands navigate their ambitions to become the best global brands. We are delighted to be entering into a long term partnership with Cyril Amarchand Mangaldas which is the country’s top law firm and has the potential to emerge as a strong global brand too. As a matter of fact, through the project, the new vision for the brand has already been articulated. And it is to emerge as the top law firm from Asia by 2025.”

     

    To express this position, the identity draws from demand drivers that are considered most compelling in client choice – heritage, knowledge, expertise and relationships. The identity builds on these factors symbolically: The ring of gold is a symbol of unity and infinity. Gold as a color embodies tradition, brilliance and success. Wisdom, integrity dignity and ambition are qualities that are represented by the color, violet.  While the orange in “C” stands for warmth and friendship.

     

    The identity makes use of an interesting concept of ligatures, or letters that are joined to form shapes. Thus, C, A and M appear joined to each other within the golden ring, thereby symbolizing the tightly knit relationships both, within the firm and with clients.

     

    Apart from the play of letters and colors, the placement of the dot also reveals an element of surprise – the formation of an elephant within the circle. The elephant symbolizes strength, intelligence and longevity –the qualities of the firm that make it so valuable to clients. “And the fact that it is ‘hidden’ within the symbol implies intelligence and insightfulness – traits crucial for a law firm’s ability to see things that others don’t. That’s a hallmark we would want to build through experiential reinforcements for the brand going forward”, added Mishra.

     

  • Coca-Cola, Apple and IBM lead Interbrand's 13th annual Best Global Brands report, which analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations

    Interbrand Releases 13th Annual Best Global Brands Report

    By A Correspondent

     

    Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft’s (#5) brand value for the first time in the history of Interbrand’s report.

     

    Interbrand, the world’s leading brand consultancy, publishes its Best Global Brands report of the world’s 100 most valuable brands on an annual basis. Interbrand’s methodology – the first of its kind to be ISO certified – analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations.

     

    To develop its report, Interbrand examines the three key aspects that contribute to a brand’s value:

    – The financial performance of the branded products or service.

    – The role the brand plays in influencing consumer choice.

    – The strength the brand has to command a premium price, or secure earnings for the company.

     

    2012 Overview: delivering meaningful brand experiences across all touchpoints

    Against the backdrop of continued global economic uncertainty, this year’s top 100 brands excelled in securing their market position and delivering more personal and enriching experiences to consumers — across geographies and platforms. “As global competition increases and many competitive advantages, like technology, become more short-lived, a brand’s contribution to shareholder value will only increase,” noted Jez Frampton, Interbrand’s Global Chief Executive Officer. “The world’s 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of touchpoints.” In a fast-moving world where consumers’ offline and online brand experiences constantly intertwine, the leading brands are staying actively engaged, tapping into the inexorable rise of data and information in order to drive innovation across all industries. They are spending the time and money required to understand the role their brand plays in consumers’ lives – and they are strategically weaving their brand proposition into every interaction.

     

    2012 new entrants: Pampers, Facebook, Prada, Kia, Ralph Lauren, MasterCard

    Pampers (#34): Pampers, the top-selling diaper brand in the US and P&G’s number one selling brand in the world, earned the highest ranking position among this year’s new entrants. Pampers has effectively used social media platforms and loyalty programs to connect to its consumer base. Such efforts (and increased financial transparency on P&G’s part) have earned Pampers a high-ranking spot in this year’s Best Global Brands report.

     

    Facebook (#69): Facebook’s IPO in May enabled Interbrand to examine the social media behemoth’s financials for the first time. Despite its rocky start as a publicly listed stock and lingering uncertainty about its business model, Facebook’s growth as a brand, especially in developing markets, earns it a position in this year’s report. Prada (#84): Prada returns to the Best Global Brands report this year. The brand’s continued growth in revenue is fueled largely by 250+ DOS (Directly Operated Stores) worldwide – a network that has expanded by keeping a careful eye on increasingly sophisticated customers in developing markets.

     

    Kia (#87): For the past few years, Kia has been one of the fastest-growing global automotive brands. In the US, Kia’s market share has grown for 17 consecutive years and its sales numbers continue to rise, even in the troubled European marketplace. Ralph Lauren (#91): Making its first appearance in the top 100 since 2009, Ralph Lauren’s notable brand growth in the past year can be attributed to highly innovative communication patterns and consistency across all touchpoints and formats.

     

    MasterCard (#94): MasterCard makes its debut in the 2012 Best Global Brands report after an impressive year. The company’s launch of its “Priceless Cities” campaign and a growing suite of solutions for business owners are steadily increasing consumer satisfaction – and contributing to its rise in brand value.

     

    2012 Top rising brands: Apple, Amazon, Samsung, Nissan, Oracle

    Apple (+129%): Despite Steve Jobs’ passing, consumers’ emotional connection to the Apple brand remains stronger than ever – this was made clear just recently with the launch of iPhone 5. Even in the face of increasing competition from rivals Google and Samsung, the company continues to demonstrate its commitment to protecting the Apple brand and its intellectual property. Such commitment enabled Apple to post quarterly revenue of USD $35 billion and quarterly net profit of $8.8 billion in July. Amazon (+46%): Amazon has introduced the Kindle Touch and Kindle Fire in 175 countries, stretching the Kindle beyond its e-reader origins and turning it into a serious rival to the iPad. The Kindle Fire now enjoys the world’s second-largest tablet market share.

     

    Samsung (+40%): Samsung became the global leader for smartphone shipments in 2011 ahead of Apple and Nokia. Samsung also generated a great deal of online buzz by integrating its Galaxy SIII and Note into the Opening Ceremony of the 2012 London Olympics. Despite its legal battle with Apple, Samsung’s global market share is 32.6% and its brand value increased by a meteoric 40% in the past year. Nissan (+30%): Nissan recovered quickly from last year’s natural disasters in Japan and grew its market share by pushing the envelope on innovation and by creating bold vehicle designs like that of the Nissan Juke. Nissan’s ability to overcome challenges and continually innovate caught the attention of consumers and helped increase its brand value by 30%. Oracle (+28%): Oracle has been branching out beyond database solutions in order to stay ahead of competitors. The company continues to make strategic acquisitions and grow its capabilities and offerings, especially in cloud computing. Oracle’s 28% increase in brand value this year proves that such strategies have impressed customers and investors alike.

     

    Technology brands continue to dominate

    Technology brands continued their strong push of recent years, with four of the five top risers hailing from the sector (Apple, Amazon, Samsung, and Oracle). In addition, five of this year’s Top 10 brands come from within the technology sector (Apple, Google, Microsoft, Intel, and Samsung). Apple, in particular, experienced record growth in brand value. While there is no question that products like the iPad and iPhone 5 are attractive to consumers around the world, Apple’s values and unmistakable human touch are what set it apart from competitors in the end.

     

    Automotive brands move beyond recovery

    Automotive brands are becoming more attuned to the emotional connection consumers have with their cars. This has caused many automakers to develop more effective, technologically savvy ways to reach target markets and help prospective buyers better relate to car brands. Audi’s (#55) digital showroom, Audi City, is revolutionizing the future of retailing by combining digital product presentations and personal contact with dealers. Similarly, Ford (#45) is working hard to improve MyTouch, its in-car communications and entertainment system. Brands like BMW (#12) and Hyundai (#53) are investing in global brand campaigns and are becoming more digitally connected and tailored to narrower target groups. For the most part, the entire industry appears to be focused on engaging customers and prospects in a more relevant and personalized manner throughout the entire purchase cycle.

     

    Luxury Brands Prove Resilient

    Despite the current economic landscape, all of the luxury brands in this year’s report increased their brand value. As the meaning of luxury shifts, this year’s top luxury brands reflect a changing global consciousness – with success dependent not only upon a portfolio of superior products and superb quality of service, but also a strong cohesive brand, a formidable digital presence, and reputation that is timeless, elevated, and refined. The 2012 Best Global Brand report includes seven luxury brands: Louis Vuitton (#17), Gucci (#38), Hermès (#63), Cartier (#68), Tiffany & Co. (#70), Burberry (#82), and Prada (#84).

     

    Fmcg/Cpg (Fast Moving Consumer Goods/Consumer Packaged Goods)Brands Increase In Brand Value And Expand Product Offerings

    The rise in value of several FMCG/CPG brands — Kellogg’s (#29), L’Oreal (#42), Heinz (#46), Colgate (#47), Danone (#52), Nestlé (#57), and Johnson & Johnson (#79) — reflect successful growth, especially in the developing markets. Another growing trend observed this year was the increasing number of FMCG brands expanding into the healthcare space. Avon (#71) and Kleenex (#80) were the only two brands to lose brand value (-4% and -7% respectively).

     

    Financial Services

    Financial services brands are continuing to feel the impact of 2008’s global economic downturn. Recent events, such as the notorious Libor scandal, have tarnished the reputation of leading brands like Credit Suisse – it declined 5% in brand value and ranked #95. There is reason to be optimistic about the future of this sector, however: Five of the 12 financial services brands in this year’s report increased in brand value, including American Express (#24), Morgan Stanley (#54), AXA (#58), Allianz (#62), and Visa (#74). MasterCard (#94) was a new entrant to this year’s report, an indication that its “Priceless” campaign continues to succeed in building a stronger connection between the brand and its growing customer base.

     

    Interbrand’s 2012 Best Global Brands report, including detailed sector analyses, is available in full on interbrand.com and bestglobalbrands.com. The Best Global Brands website also includes in-depth CMO interviews and interactive charts & graphs.