MxMIndia

Tag: Interbrand India

  • Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m

    Apple, Google hold top spots in ‘Best Global Brands Report’

    By A Correspondent

     

    Brand consultancy firm Interbrand named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Now in its seventeenth year, the report reveals the anatomy of growth, and features an insider’s view of how great brands grow great businesses.

     

    “It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”

     

    For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 percent to US $178,119m, while Google’s brand value rose 11 percent to US $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.

     

    The world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).

     

    “There is an increasing shift from businesses leading brands to brands leading businesses. That opens clear avenues of growth. Brands grow businesses by building a strong culture, optimizing structures and governance inside the organisation, while anchoring differentiated experiences on the outside”, said Ashish Mishra, Managing Director, Interbrand India.

     

    With a combined 29 positions, automotive and technology brands dominate this year’s report. Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors—each experiencing a 10 percent increase.

     

  • At Interbrand India, Deepali will be reporting to Ashish Mishra

    Deepali Shirali appointed CD at Interbrand India

    By A Correspondent

     

    Strengthening the India arm, Deepali Shirali steps into the role of Creative Director at Interbrand India.

     

    Deepali has over 20 years of design experience across various disciplines from packaging design, branding and retail identity. She joins Interbrand after a long stint with Designsutra -the design arm of Contract Advertising India. Prior to that Deepali was associated with Fitch India, dCELL -division of Lowe Lintas India, Channel V, and several other notable names during her long stint.

     

    Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others. She has also handled various projects for South-east Asia & the NAMET region. Over the years she has mastered the perfect balance of design and business.

     

    At Interbrand India, Deepali will be reporting to Ashish Mishra.

     

    Welcoming Deepali aboard Ashish Mishra, Managing Director of Interbrand India said “We are in India to help graduate the Best Indian Brands to the Best Global Brands stature. In a short span of three years we have already identified the most valuable Indian brands through our local league table and built relationships with about half of the top 30 Indian Brands. Majority of our engagements as well as our reputation so far has been in the realm of Brand Strategy and Valuation. We are now keen to emphasise our global capabilities in the design space too. In Deepali, we found a partner who has the right balance of the business acumen and the design experience.”

     

  • He was chosen from over 7,000 entries that were submitted from across the world

    Interbrand’s Pradeep Debnath makes his mark at pan-India design contest

    By A Correspondent

     

    Pradeep Debnath

    Pradeep Debnath, Creative Director, Interbrand India was selected as the finalist in the TDV Mera Agra design contest. He was chosen from over 7,000 entries that were submitted from across the world.

     

    TDV Mera Agra contest was the first design competition launched by “The Design Village” in collaboration with Uttar Pradesh Government, Department of Tourism and the Dutch Embassy. The goal of the competition was to call for thematic designs which not only explain Agra as ‘City of Taj’ but also bring other facets of Agra to their best use for representation.

     

    The Jury comprised of Amrit Abhijat, Director General Secretary, Uttar Pradesh Tourism; Jeroen Van Erp, Co-founder and Creative Director, Fabrique Communications and Design; Pankaj Kumar, I.A.S, District Magistrate, Agra; Raghu Rai, Photo Journalist; Sourabh Gupta, Design Dean, The Design Village Principal architect, Archohm Consults; Subodh Gupta, Sculpture Artist and Willem Woudenberg, CEO and Consultant, Brand Dialogue.

     

    The contest’s mission was to acknowledge and reward the design which had the potential to express the City of Agra in the most magnetic way. The design needed to brush off the bewildered image of Agra which seems to be lost in the transition. It needed to celebrate Agra as a ‘world destination’ which is green, rich with handicrafts, equipped with world heritage sites, great culinary and wonders.

     

    After few rounds of judging and scrutiny, Pradeep’s design was selected as one amongst the best three designs. The slogan of his poster was- ‘Passion with Purpose’. Talking about his approach, he explained, “In creating the identity, I built on the same passion which built Agra to make it more purposeful. ‘MerAgra’ thus stood for finding opportunities to make passion purposeful. The identity, based on a heart created with the letters ‘M’ and ‘A’ not only taps into the passion of the people, but also creates a distinctive graphic language that can spread across the environment, digital and even mobile applications.”

     

    Commenting upon the honour, Ashish Mishra, Managing Director, Interbrand India said “Having established Interbrand’s offering in India on the strategy & analytics side during our first two years, we have now set an agenda for highlighting our equally benchmark design proficiency. Due to our substantial global reputation around Brand Strategy and Valuation, our design credentials sometimes tend to go unnoticed. That’s something we plan to correct in the Indian market this year and Pradeep’s recognition is a good first step.”

     

  • The move is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020

    Zee engages Interbrand for its Corporate Brand Valuation Study

    By A Correspondent

     

    To take its vision forward, ZEE has associated with Interbrand to further strengthen, study and analyze its corporate brand. Along with the corporate brand, six key channels under the mother brand form a part of this brand study, aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020.

     

    Roland Landers
    Ashish Mishra

    Roland Landers, Head – Corporate Brand, ZEE Entertainment, said, “Corporate Brand ZEE has grown stronger, with its presence in over 169 countries. With our engaging content, which entertains over 800 million viewers worldwide, we envision to be ranked amongst the top brands in India by the end of 2015 and top global brands by the year 2020. Interbrand’s association will certainly add immense value to this journey, in terms of valuating the brand’s contribution to the enterprise value and in navigating the brand to achieve its qualitative goals.”

     

    On the ZEE partnership, Ashish Mishra, MD, Interbrand India said “Our purpose as Interbrand India is to help Best Indian Brands navigate their ambitions to be Best Global Brands. We are delighted to be entering into a long term partnership with ZEE which is a Best Indian Brand contender and has the potential to emerge as a strong global brand too.”

     

  • Ashoo will work closely with Ashish Mishra on the agency's robust client roster

    Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

    By A Correspondent

     

    Interbrand India has recently brought Ashoo Advani on board as Associate Director, Brand Strategy. Based out of Mumbai, Ashoo will work closely with Ashish Mishra on the agency’s robust client roster.

     

    Ashoo brings to the agency an experience of over a decade in brand communications and strategy development. His expertise pans largely around developing brand communication for new and existing brands. He has worked with leading brands, across categories ranging from automobile, retail, realty amongst others and has an experience of working on large scale brands such as Asian Paints, Royal Challenge, Director’s Special, Edelweiss Tokyo Life Insurance, CK Birla Group, Mahindra Two Wheelers, Tata Motors etc.

     

    Ashoo has joined Interbrand from Chlorophyll where he was Senior Brand Planner. Prior to Chlorophyll, Ashoo was associated with Ogilvy & Mather where he exclusively worked with Asian Paints and managed development of communication for twenty two different product brands. He has also worked with Lowe earlier in his career.

     

    An MBA from Asian Institute of Management, Manila, Philippines; Ashoo believes in saving the world from the overuse of the word ‘brand’. For doing his share, he is associated with Xavier Institute of Communications as a guest faculty member for ‘Corporate and Product Branding’ where he interacts with students and clarifies their ideas about branding.

     

    Ashish Mishra

    Ashish Mishra, Managing Director, Interbrand India, quoted “We clearly want the select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident with Ashoo on board with us, can help make this happen.”

     

  • The second edition of Interbrand India's Best Indian Brands 2014 study is unveiled. Tata, Reliance, Airtel, SBI & LIC are in the Top 5

    Tata is India’s #1: Interbrand

     

    By A Correspondent

     

    Interbrand India, part of the Omnicom Group, has released the second edition of its Best Indian Brands 2014 league table. The table was unveiled at an event earlier this week, attended by representatives of the leading brands that made it to the list.

     

    Said Graham Hales, Global Chief Marketing Officer, Interbrand, “With an impressive growth rate of 14% across the brands within table, we can see that investing in brands is a good opportunity for Indian business. Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands”

     

    Commenting on the release, Ashish Mishra, Managing Director, Interbrand India, said,”Not just Indian but very few Asian companies have managed to build valuable international brands. In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool.As a leading brand consultant in the region, I see the need to continue to educate senior managers, about brands being an asset that require long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless. Indeed opportunities are a positive way of looking at the challenges. And there can’t be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world – between the two league tables we bring to the market – Best Indian Brands and Best Global Brands.”

     

    Interbrand’s brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores, notes a communiqué.

     

    Interbrand India : Best Indian Brands 2014

    *N/A – New Entrant BV – Brand Value

     

  • Interbrand's Ashish Mishra tells MxMIndia about the agency's strategy for the Indian market and what one can expect from it in the near future

    Jaldi 5 with Ashish Mishra: ‘Great deal of confusion in brand consultancy sector’

    By Johnson Napier

     

    Having flagged off its operations in India, brand consultancy firm Interbrand will be aiming at living up to its global reputation of being the only integrated brand services offering that completes the loop of creating, managing and evaluating brands.

     

    Ashish Mishra, Managing Director, Interbrand India responds to queries by MxMIndia on the agency’s strategy for the Indian market and what one can expect from it in the near future.

     

    01. It’s been almost a year since Interbrand had announced its launch in India through acquisition of Water. You waited almost a year to kick off operations in India? Why the delay?

    Interbrand as world’s leading brand consultancy is very particular who represents the Brand Interbrand. Yes, like we advise our clients, unless we are sure of being completely aligned to the Brand internally, we do not encourage our representation. With an intent of migrating Water to Interbrand, we undertook the course of imbibing the Interbrand way. Of thinking, doing and behaving. The interesting part was that the unlearning turned out to be a bigger challenge than learning!

     

    a What does the Interbrand team in India look like?

    We have attempted to build our team as well as our clientele on the lines of ‘big & few’. So

     

    the lean team has very senior people from diverse backgrounds as­ Business & Brand Strategists, ex marketing heads from some of the top Indian corporates, arguably some of the best design talents in the market, architects, pop culture experts, financial analysts, etc. That’s how the Interbrand India team looks like.

     

    02. Though yours would be a pan-India approach, what would be the initial priority markets that Interbrand would be focusing on in India?

    We are geography neutral. Our business priority is around the nature of work. We would like us to do most upstream work in the area of Branding as we establish Interbrand in India. We are known for our strategic rigor and especially for the concept of Brand Value that we have pioneered in the world. We would like to do assignments that bring alive our positioning ­that of creating & managing brand value.

     

    a How have clients taken to your offerings in India? Would you be doling out services across categories in India?

    Interbrand has tremendous reputation in every market around the world. We were the first global brand consultancy and we are world’s leading brand consulting firm today as well. We are also uniquely placed as the only integrated brand services offering that completes the loop of creating, managing and evaluating brands. Our entire suite of brand services are on offer in India as well.

     

    03. While Mahindra is a global client, what would be your approach towards local clients who’re looking to go global in approach?

    One of the clear agendas we have set for ourselves is to partner the Best Indian Brands and help them become serious contenders for becoming Best Global Brands. Having done Brand Valuation for TATA, Re Branding, Valuation & Engagement for Godrej, we have a rich history already to build on around this agenda.

     

    04. In a market that’s stayed flat in a tough economic year, do you see clients increasingly opting for redesigning/branding exercises going forward?

    The tougher the market, the higher the relevance for Branding. Simply because, best brands enable strategic focus, synergy and efficiencies. Very clearly, good branding doesn’t just create long term brand value but immediate business value.

     

    05. How will you leverage intra-group expertise to for Interbrand’s growth in India? And what do you foresee for the brand consultancy sector in India?

    We are fortunate to have the benefit of all the Omnicom Group companies in India. DDB Mudra is a tremendous local network and is always a great option for the communication and implementation aspects during the expression part of branding value chain.

     

    It is still a nascent industry with great deal of confusion. Almost all agents and departments consider themselves to be brand custodians, while the true understanding of brand creation and management evades most. Marketing, advertising, marketing services, creative productions…almost everyone talks of brands on a superficial basis. I believe some good demonstrations of brand & business value creation will prove to be educative. We are on a growth path as an economy and globalization imperatives will be a key driver of branding in India. The tone once set would create both an aspiration as well as a competitive compulsion for the rest to emulate.

     

  • The DDB Mudra Group firm sets up shop with a big client in the bag

    With Mahindra in tow, Interbrand begins India ops on a high

    By A Correspondent

     

    This February-end will mark the completion of a year since the unveiling of a new structure and brand identity by creative hotshop DDB Mudra Group in India. As part of the slew of changes that were planned for the network in India, the management had announced that the network would comprise of eight key agencies as under: DDB Mudra, DDB MudraMax, Mudra, DDB Health & Lifestyle, RAPP, Tribal DDB India, Water and Maatra.

     

    While plenty was reported and written about the performance of the creative, out-of-home, experiential and other units within the group in the past one year, one unit that preferred to stay away from the limelight was Water, the brand consultancy specialist that was rebranded Interbrand India at the time of restructuring. But that is until now. Interbrand India seems to have finally found its footing in the country as it announced the take-off of its operations in India.

     

    Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India will offer Interbrand’s complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

     

    A communique issued to media stated the following: “Joining a client roster that includes Tata and Godrej, Interbrand India is pleased to announce that it has begun consulting for the Mahindra Group. Mahindra, one of the more progressive Indian brands, is looking to establish itself as one of the world’s most valuable brands and as part of the journey has engaged Interbrand on an extensive brand valuation project. The Interbrand offices in Mumbai & London will carry out the assignment.”

     

    “India is one of the most exciting markets in the world for brands today, said Jez Frampton, Global CEO of Interbrand. “We are extremely pleased to have Ashish Mishra and his team join the Interbrand family and to mark the occasion with the start of a relationship with Mahindra, one of India’s most prestigious brands.”

     

    Commenting on joining Interbrand, Ashish Mishra, Managing Director, Interbrand India said, “We want Indian companies to realize that brands are not mere logos or slogans but rank among the most important assets a business owns. Mr. Mishra continued, “As the world’s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”

     

    Interbrand’s brand valuation methodology – the first of its kind to be ISO certified – analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations. The methodology has been leveraged to build value, inform strategic brand management, restructure and create business cases for investments for some of the best global brands.