MxMIndia

Tag: Intel

  • Aimed to reach out to and engage with tech-savvy consumers

    Carat India & Intel implement campaign in TIL’s AdTalk

    By Our Staff

     

    Intel, in partnership with Carat India, launched its latest campaign using Times Internet’s AI-led digital advertisement product – Times AdTalk. The campaign aimed to reach out to and engage with tech-savvy consumers while also highlighting Intel’s products and solutions.

     

    Commenting on the campaign, Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel said: “Times AdTalk has proven to be a game-changer for Intel. Our strategic implementation of Times AdTalk, in collaboration with Carat, allowed us to precisely target our audience and engage with them in a conversational manner. The insights gained from user chats were invaluable, significantly shaping our understanding of consumer preferences and behaviours. The success of our campaign with Times AdTalk is a testament to the innovative capabilities of this AI-powered solution. Working closely with Carat, we not only achieved heightened brand visibility but also established meaningful connections with our target audience through personalised conversations.”

     

    Added Sanchayeeta Verma, CEO, Carat India: “At Carat, we played a pivotal role in strategically implementing Times AdTalk for Intel. Our expertise ensured optimal engagement and interaction, as showcased by impressive metrics – Click-Through Rate (CTR) exceeding 1% and Chat-Through Rate (Chat TR) surpassing 10%. This underscores the immense potential for Carat, Intel, and Times Internet to lead in innovative digital marketing solutions.”

     

    Added Puneet Gupt, COO, Times Internet: “Times AdTalk represents a paradigm shift in digital advertising. It transcends traditional approaches by fostering real-time, interactive conversations between brands and consumers. The enthusiastic response from Intel, and Carat, and the promising metrics from the inaugural campaign underscore the immense potential of Times AdTalk in reshaping the future of digital marketing.”

     

     

  • Along with Lenovo, Intel and Youtube

    Trinity Gaming launches virtual gaming campaign property

    By Our Staff

     

    Trinity Gaming India has launched Gamerz Night Live, a virtual gaming campaign property. The campaign has been launched in collaboration with Lenovo, Intel and Youtube, and is focused on developing the Indian creator community.

     

    Commenting on the success of the IP, Abhishek Aggarwal, Co-founder & CEO, Trinity Gaming India, said: “At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming. Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count. The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”

     

    Speaking about the IP, Anita Kotwani, CEO Media, South Asia, Dentsu and Dentsu Gaming Lead, added: “Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment. Brands like Lenovo & Intel have marked their footprints in the gaming industry by launching gaming centric brands like legion, loq, gaming IdeaPad, Intel Arc, 13th gen processors which are beneficial for the consumers to make, record and consume content. Through Gamerz Night Live Intel & Lenovo get a chance to showcase themselves in front of the relevant audience focusing on the TGs suitable for brands like Lenovo & Intel.”

     

  • To create new avenues to nudge laptop-buying audiences

    Carat India & Intel partner with 91mobiles

    By Our Staff

     

    Intel, in association with Carat, has partnered with 91mobiles for its new campaign. Titled ‘Intercepting the laptop buyer behavior’, the campaign aimed to enable the brand to dominate the laptop market in 2023. To highlight the benefits of Intel’s diverse portfolio, the campaign approached prospective laptop buyers with a cutting-edge marketing solution entailing an industry-first 3D page and gamer-centric content hub.

     

    Commenting on the campaign, Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India said: “While the awareness of Intel EVO is strong, our focus this year was to increase consideration in the minds of laptop buyers. We realized the importance of nudging the consumers at the right time in their research and buying journey with the right communication/messaging for Intel EVO laptops. Carat team helped us identify the right partner – 91mobiles to leverage this opportunity through various touchpoints on the platform and smart integrations in an effective manner.”

     

    Added Sanchayeeta Verma, CEO, Carat India: “91mobiles has been a key strategic partner for the last couple of years for Intel. It has been the go-to research site for tech enthusiasts and laptop buyers. This enabled us to intercept these users in their purchase journey and build resonance for Intel EVO laptops with innovative marketing solutions. The results have certainly been quite impressive.”

     

    Said Nitin Mathur, Founder and CEO, 91mobiles: “We are thrilled to be partnering with Carat and Intel to build salience for Intel machines among 91mobiles platform users for the third year in a row. This partnership is a testament to 91mobiles’ ability to target hi-intent and tech-savvy users at scale with custom marketing solutions that set new industry benchmarks.”

     

  • Strikes a chord with Gen Z by leveraging Arre's innovative format offerings

    Carat joins Arre to campaign for Intel

    By Our Staff

     

    Media agency Carat has joined hands with Arré to launch a campaign for Intel. The campaign aims to position Intel’s 11th Gen Core processor as the key device for enabling ‘creation’ in today’s world. It also allows Personal Computer shoppers to imagine and unleash all the things that they can accomplish with the device.

     

    Said Anita Kotwani, Chief Executive Officer, Carat India: “We are proud to be at the forefront of thinking out of the box for our clients and leveraging audience insights in every aspect of our campaign. We understand that if we want to speak to Gen Z, we must speak their language and also appeal to the creator’s economy by becoming a part of it.”

     

    Added Niyati Merchant, Executive Vice President and Head of Operations, Arre: “Arré has always pushed the envelope when it comes to branded content across formats. Our partnership with Intel was yet another multi-format content initiative across Arré Reads, doodles and short format video that gave way to innovation in messaging and sharp writing. We are excited that this collaboration has won so much praise and deep engagement from our readers and viewers. We look forward to a long-term collaboration with Intel and Carat.”

     

  • XOLO has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others

    Irrfan Khan appointed brand ambassador for XOLO

    By A Correspondent

     

    LAVA International Limited has announced Bollywood actor Irrfan Khan as brand ambassador for XOLO.

     

    XOLO has been at the forefront of mobile technology since its inception, and has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.

     

    Announcing the association with Irrfan Khan, Sunil Raina, Business Head, XOLO said; “We are pleased to announce Irrfan Khan as Brand Ambassador and the face of XOLO brand. Irrfan Khan is an internationally acclaimed actor who has made his mark in both Indian & Hollywood cinema. He makes a perfect fit with our brand values of Passion, Curiosity & Honesty and will be instrumental in communicating the benefits of XOLO to consumers across India.”

     

    Expressing his excitement about his association with the XOLO brand, Bollywood actor Irfan Khan said, “I am excited to represent a forward-looking innovator like XOLO. To me, XOLO spells technology, innovation and evolves with the usage patterns of the consumers. I am looking forward to this association and the next line up of innovative products from XOLO.”

     

  • In the process of brand evolution, marketing plays an important role, Intel South Asia's Sandeep Aurora tells MxMIndia

    Intel, doing something wonderful

     

    By Ananya Saha

     

    Intel, which has been getting quite aggressive in the Indian terrain, has been developing many consumer products in computing device and mobile segment. To name a few, Xolo X900 smartphone in association with Lava and Fonebook in association with Asus. Apart from the consumer products, Intel has also initiated its National Digital Literacy Mission that entailed the ‘Go Do Something Wonderful’, ‘My Discoveries’, Digital Literacy Week’ and ‘Follow the Fiber’ campaigns in urban, semi-urban and rural areas.

     

    The ‘Go do something Wonderful’ campaign that has been playing up on the ATL level claims to have had more than 65 crore impressions online and is spanned across seven languages to drive technology adaptation in rural, semi-urban and urban areas.

     

    On the BTL level, Intel launched ‘My Discoveries’ campaign targeting college youth, IT Hubs, Corporate parks to demonstrate the interaction between multiple technology experiences in a connected world. The My Discoveries campaign boasts of being ab experiential marketing at a BTL level, the touch and feel factor is showcased in a way where the students not only get the feel of the product and the technology but also enhance the skill-set using the product. More than 30 lakh youth have been engaged though this campaign

     

    While in conversation with MxMIndia, Sandeep Aurora, Director of Marketing and Market Development, Intel South Asia, prefers not to divulge financial details, but he does reveal the plans for Indian market.

     

    Sandeep Aurora

    How is the Indian market growing for Intel?

    InIndia, personal computing device penetration is a mere 10% which means there is huge growth potential that the country offers. Intel is committed to driving the growth forward by showcasing the magic of a personal computing device and driving greater relevance. In today’s multi-device connected world, Intel enables consumers to explore their creativity, enhance their productivity and indulge in a world of digitally powered entertainment. The aim is enhancing affinity and excitement for the personal computing device as an enabler of amazing possibilities in their everyday lives.

     

    Intel recently launched My Discoveries campaign. What was the thought behind it?

    Indiais a growing market; consumers are adapting to new products and fast moving towards brands which enable them to better their lifestyle, connectivity and productivity. It is important that our consumers experience the possibilities that the brand brings alive for them and how this impacts their future in a real time scenario focusing on making people realize what they are capable of doing.

     

    The My Discoveries program spanned across two quarters was hugely successful reaching over three million youth across India with the message of personal computing device relevancy and usage in a highly contextual, relevant, personal and engaging manner The approach of a personalized experience for the consumer has worked well, it’s amazing to be able to actually create an original sound track, a photo or video montage and carry it back with you.

     

    My Discoveries extended beyond BTL.

    On ground activations under the ‘Go do something wonderful’ campaign, which we call ‘My discoveries’, targets people in campuses, i-cafes, malls and other places. The campaign reached out to the audience at multiple touch points including campuses, corporates, BPO’s, Internet cafes, malls and retail with its unique experience. The engagement extended itself to digital and social enabling audiences to experience the My Discoveries on a virtual platform while sharing their wonderful experiences online. Pulp Strategy was the agency responsible for the execution of the campaign.

     

    Does the campaign mark Intel’s marketing shift?

    In the recent past, Intel made a critical & fundamental shift in communication. A leap from “what we make” to “what we make possible”. The objective of this campaign was to build a deeper, enduring emotional bond between Intel & the end-user while creating an increased preference for the Intel Powered PC in the minds of our target audiences. The premise of our campaign was that even though devices like cameras, smartphones, and MP3 players are handy and generate excitement, their potential is limited without a personal computing device. The personal computing device is the central hub to a connected device world.

     

    The campaign plays on the sentiment that “Tabs, phones, cameras are an expression of me, but my personal computing device is me and it’s where I do wonderful things”. Intel enables consumers to explore their creativity, enhance their productivity and indulge in a world of digitally powered entertainment. We wanted to showcase these possibilities by creating inspiring and compelling experiences which drew out the relevance of owning a PC in a connected world. The focus was also on offerings hands on experience of the power of a processor, while making the experience delightfully personal “what an Intel Powered PC can “do for me”.

     

    What was the brief that was given to Pulp Strategy for this campaign?

    We briefed several vendors during the RFP process about this concept but Pulp Strategy, the agency chosen for this campaign came back with the best response to our brief and through extensive mutual collaboration we fine-tuned the brief and the deliverables in a way that would deliver the best impact for consumers to explain the relevance of a personal computing device by offering a delightful, engaging and personal hands-on experience.

     

    Has Intel’s strategy in the Indian market changed over the years? Does this change reflect in your marketing and advertising in this market?

    In the process of brand evolution, marketing plays an important role. For a 40-year-old company, whose first marketing campaign was focused at projecting how things have changed and advanced; Intel has evolved in its marketing strategy with the various products that it has launched over time, learning at each step. We have moved on from what Intel is and what it can do to make people realize what they are capable of doing. Campaigns like My Discoveries, and Go Do something Wonderful is a step in the direction of making consumers realize the possibilities that owning and using a PC opens up for them.

     

    India remains a complex market. What will be your strategy for the Indian market, going forward?

    Our research has revealed that one of the main reasons for consumers to not buy a personal computing device immediately is the lack of relevance for it in their minds. But we believe that as the awareness about technology coupled with digital literacy increase in the country, more and more of the hitherto untapped individuals would realize the importance of owning a PC and the sales would pick up. Keeping this in mind, Intel will continue to focus on India’s personal computing device market which is growing at a rapid pace. Also growth of the personal computing market inIndiais inevitable given the low rate of domestic technology adoption in the country.

     

  • Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users

    Saavn launches new ad platform

    By A Correspondent

     

    Indian music service Saavn has announced the launch of its new advertisement platform, Impact. This platform enables brands to identify, connect and engage with its 10.5 million users in India and across the globe.

     

    Impact is an innovative approach to digital and mobile advertising that gives brands 100 percent share-of-voice. Using Impact, brands get complete and exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. Impact is a powerful model that allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

     

    “In India, we all know that music plays an integral and meaningful part in every individual’s life. Impact is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience,” Vinodh Bhat, co-founder and CEO of Saavn, said. “The Saavn Impact model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The byproduct of our strong focus on the consumer experience is helping brands grow their businesses.”

     

    Some of the major brands utilizing Saavn to reach million of engaged users in India include: Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

     

    Saavn delivers a comprehensive catalogue of Bollywood, Indian and regional South Asian music, licensed from more than 200 content providers. Saavn users can search, browse, and play a catalog of more than 1 million tracks; create and save their own playlists; and share their music tastes seamlessly via Facebook.

     

  • Telling the story is what advertising is about; and a story well told is a product well sold. So does the narrative style work or is it better to be direct?

    The Magic of Narrative

     

    By Tuhina Anand

     

    In advertising it is about finding an emotional connect. If you have managed to do so, you hit a home run. Hence it’s no surprise that one finds many advertisements today that rely on a narrative style which is sometimes no less than poetry, and instantly strikes a chord with the viewers. The focal point is that the words should express the emotions and bring out both the joys and the trials and tribulations.

     

    Take for example the recent Visa Debit campaign. It has the best talent from the industry that has worked to craft the concept and the result is a fabulous example that blends a narrative style with human aspirations thus bringing out what Visa can do for a common man. End result – a narrative that resonates with common man and an ad that aligns well with the brand and its offering.

     

    VISA DEBIT

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=T44lW5FIq2g[/youtube]

    Shubhranshu Singh, Marketing Director, Visa, said, “The TV commercial that launched our ‘Dream to Advance’ campaign was visualized to deliver the core message that Visa Debit empowers people to achieve their dreams no matter where they reside. The integral human truth about an aspiration to achieve was brought alive in an authentically Indian setting. The narrative written by Gulzar engages and connects not only from an emotive point of view but also from the message delivery perspective. The music by Shantanu Moitra amplifies the beauty of the quest set against the majestic canvas of Kashmir’s landscape. Directed by Amit Sharma of Chrome Pictures, our latest TVC has ensured that the end result is a seamless blend of creativity and brand positioning.”

     

    Intel has launched its campaign on the theme – go do something wonderful. The campaign uses a narrative style similar to Visa. It talks about Intel helping in realizing dreams, and the powerful narrative only makes it more convincing.

     

    INTEL

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=M0QJc_rPYY0[/youtube]

    Sandeep Aurora, Director of Marketing, Intel South Asia, said, “Today’s youth are optimistic about what the future holds, but there is an underlying anxiety about tomorrow. Things around them are changing so fast that they know there are opportunities out there, but they don’t always know how to grab hold of them. The new Intel campaign maximizes relevance to this audience by showing stories that don’t focus on the technology that Intel makes, but what that technology makes possible. Based on the famous quote from Intel co-founder Robert Noyce, the ‘Go do something wonderful’ campaign the narrative aims at shining the spotlight on the partnership between consumers and PCs with Intel inside – that personal passion , big ideas and creativity can come alive when they meet a Intel Powered PC.”

     

    Then there is the recent ad for Xylys that uses the voice of Farhan Akhtar, who has also been featured in the ads.

     

    XYLYS

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=9DEbak91UeQ[/youtube]

    Giving his take on the narrative style of the ads, Harish Bijoor, brand expert & CEO, Harish Bijoor Consults Inc, said, “These ads are aspirational, hope-filled and hope-fuelling pieces of advertising that find their way into our advertising culture when times are tough. When the times are tough, one needs positive strokes. These pieces attempt these positive strokes. To an extent I would call them “economopause advertising”! When the economy hits its andropause moment, it needs advertising such as this.”

     

    After taking a look at these ads, Rahul Jauhari, National Creative Director, Everest Brand Solutions, opined, “This narrative style is tried and tested. Yes, it works. Given the right choice of voice and rendition, it can add magic to a film. It can raise the level of a film. Of the three, the narrative in the Intel and Visa one suit the film. The Visa narrative adds charm to the story. The one in Xylys? I think Farhan’s voice lets it down. Yes it’s his voice since he is in the film. But his voice, per se, is not a great one for narratives, and falls flat for me.”

     

    Opinions will vary but there is no denying that the narrative style definitely packs a punch.

     

  • With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic

    Digital Literacy conclave by HT and Intel

    By A Correspondent

     

    With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts from the government, private sector and non-profits at Digital Literacy conclave to discuss the topic ‘Digital Literacy – Keeping India Ahead in the Information Age’.

     

    Moderating the discussion at the conclave, Gautam Chikermane, Executive Editor (Business), Hindustan Times said, “Digital literacy is an essential but unexplored component of economic development and citizen empowerment in the 21st century. With this conclave, we hope to build the foundations upon which this idea can be built.”

     

    Shantanu Bhanja, Vice President Marketing, HT Media Ltd, on the objective of the conclave said, “The need of the hour is to make our country and its people abreast with the digitization that the world is undergoing today. As a newspaper working in the field of education and literary, this conclave is a great platform to bring all influencers and players in the ICT ecosystem together to drive the urgency of making India Digitally Literate and to overcome the digital divide.”

     

    Speaking at the conclave, Debjani Ghosh, Managing Director, Sales & Marketing Group, Intel South Asia said, “One of the biggest concerns facing us today is the lack of user awareness about what technology can do to help their lives. If used effectively, technology can play a huge role in driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services. Unfortunately a lot of Indian consumers are still not aware of how they can benefit from technology. Not only does this limit growth, but will significantly increase the problem of haves and have-nots in India. Digital literacy is essential along with technology access, broadband and local content for improving national competitiveness. We are happy that the entire ecosystem is coming together to put in place a Digital Literacy mission. The sustained focus by all of us on digital literacy awareness, education and training will help India take a lead in the global digital economy and help us maintain our competitiveness and also shape a technologically empowered society.”

     

    Panelists on the forum included Sachin Pilot, Minister of State Communications & Information Technology, Govt. of India, Debjani Ghosh, Managing Director, Sales & Marketing Group, Intel South Asia, Sanjay Kapoor, CEO, Airtel India & South Asia, Osama Manzar, Founder & Director, Digital Empowerment Foundation and Rajendra S Pawar, Chairman & Co-Founder, NIIT Group.

     

  • The study by The Economic Times in partnership with Great Place To Work throws up a diverse line-up of companies as favourites to work for

    Google, HT Media, Vodafone bag ‘Best Companies to Work for’ accolade

    By A Correspondent

     

    A Google Maps-inspire Mural in the Hyderabad office. Photograph courtesy: Google.com

    It may not be the best of times to release a report like ‘The Best Companies to Work for’, given the low morale on the economy front and crunch in job opportunities prevailing in the marketplace. But there are companies that prefer to stand aloof from the depressing lot and would like to be counted as being amongst the best places to work for.

     

    The Economic Times in partnership withGreat PlaceTo Work have released ‘India’s Best Companies to Work for 2012′. The study throws up a diverse line-up of companies as favourites to work for.  Emerging the number one employer is Google India followed by Intel and NTPC at third. Further, five out of the top 10 companies are multinationals, pointing at the role played by global HR practices in stimulating employee satisfaction across workplaces in India.

     

    The study has been divided into the Top 50 and Top 25 best workplaces. When analysed further, only two out of the Top 25 Best Workplaces are companies which are new to the list of Best Workplaces, the rest having featured in the list in previous years. However, similar consistency is not seen in the Top 50 list in which there are 14 companies which have never featured in the list in India before.

     

    As for the standings, Gurgaon-based Makemytrip occupies the fourth spot, a drop from last year’s third rank. Amongst the media companies, HT Media Ltd is the only player to figure in the Top 25 list and is ranked 16th.

     

    Reacting to the win, Rajiv Verma, CEO, HT Media Limited, said: “This recognition is a testament to the strength and integrity of HT Media’s corporate culture. A few years ago, when we crafted a set of long-term goals for our company, we embraced the vision of being an ’employer of choice’. The recognition that we received from the study is a compelling sign that we have been moving in the right direction.”

     

    Other nominees include Cactus Communications that has been placed at number 20, Cleartrip Travel that is placed at 29th spot, Music Broadcast (operates radio channel Radio City) at number 41, Viacom18 placed at number 48 and Vodafone at number 49.

     

    In the category of Best in Class, Outdoor Advertising Professionals India Pvt. Ltd. achieves the top spot under Advertising & Marketing; Vodafone India Ltd. is number 2 under Telecommunications; Godrej Consumer Products Ltd., Procter & Gamble, Mars International India Pvt Ltd. and Mother Dairy Fruit & Vegetable Pvt. Ltd. are selected under FMCG; and Google India under IT.

     

    Some prominent companies that came up trumps across 22 sectors include: Vodafone India in Best Company in Large Organisations (more than 10,000 employees); Makemytrip, Cactus Communications & Cleartrip Travel Services under Professional Services, and HT Media Ltd and Viacom18 Media under Media.

     

    The study

    TheGreat Placeto Work® framework is based on over 27 years of research of the best workplaces across the globe from employees’ point of view. Some key trends spotted include: overall employee perception of their workplace culture has not changed significantly from 2011 – this is true for all companies, the Top 50, and Top 25 best workplaces in the Study. Thus, while individual companies may have done well or poorly in building trust with their employees, the workplace culture in India Inc., as perceived by their people, remains the same.

     

    Positive perceptions about their workplace culture continues to be high for senior management category compared to supervisory staff, with 7 per cent less supervisory staff giving positive feedback about their workplace culture. The study further reveals that 75 per cent of employees are below 35 years of age. While they are the majority in most organisations, their views about the workplace culture are significantly less positive than employees over 45 years in age. Only 20 per cent of employees, on an average, have worked in the same organisation for more than five years. There is a slow but gradual improvement in employee perception as one stays longer in an organisation, the study notes.

     

    As in the previous years, the Top 50 best workplaces are concentrated in Mumbai, NCR and Bangalore, but also have representation from Chennai, Pune, Hyderabad and Ahmedabad. 35 of the Top 50 have more than 1,000 employees, with 14 out of 50 having more than 5,000 employees. Only 7 of the Top 50 Best Workplaces saw employee increases of more than 30 per cent in the previous year, and 6 actually reduced their workforce.

     

    Also, the percentage of women continued to be low with only 5 of the Top 50 employing more than 40 per cent women employees. Women constitute less than 10 per cent of employees in seven of the top 50. Only three of the Top 50 have more than 30 per cent of their senior management as women. While 15 out of Top 50 best workplaces have employee attrition of over 20 per cent, however, in all major industries, attrition for the Top 50, on an average, is less by one-third to two-third of the industry average.