By Our Staff
Dentsu Gaming, in association with Intel, has collaborated with Digit- media portals to execute a campaign harnessing the potential of SKOAR! College Gaming Club (SCGC), college gaming programme.
Said Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India: “Denstu has been an integral part of all our gaming activations for Intel, they help us identify the right media-led activations which drive reach and efficiency for Intel. SKOAR! College Gaming Club (SCGC) is a unique initiative from Digit that is on a mission to build college-level gaming communities at the grassroots level across the country. The objective for this association was to enhance Intel’s brand resonance among college amateur gamers by facilitating hands-on trials of its personal computers across various colleges over 3 months.”
Added Anita Kotwani, CEO, Media South Asia, Dentsu: “The strategy adopted by Dentsu Gaming through this partnership was built on engagement, education, experience, and empowerment. The collaboration has undeniably heralded a game-changing victory in the gaming arena, setting new benchmarks within the gaming community.”
Added Arun Yadav, Head, SCGC: “At SKOAR! College Gaming, we are relentlessly pushing the boundaries of what’s possible in the world of grassroots gaming and esports. Our unwavering commitment is to provide students with the support and tools they need to level up their gaming. Collaborating with industry leaders like Dentsu Gaming and Intel, we are poised to shape the future of esports and ignite a transformative era for the next generation of gamers.”