Emphasising its expansive range of services, Integral PR Services Pvt Ltd will now be known as Integral- a multi-industry, integrated communications advisory firm.  With the depth of services, experience and capability, the firm wishes to reflect what it does – provide solutions, strategies and counsel that is not just executed by its team across five cities but also drives value for a client.
The consultancy has also turned 20 as of January 21, 2017. Having started its journey two decades ago out of a single office in Delhi, the firm has grown into an award-winning consultancy in the past few years, with offices in Mumbai, Bengaluru, Hyderabad and Kolkata. “Our journey of two decades has seen us expand our services, playing a greater role for businesses in India. As public affairs, advocacy and digital continue to grow for us, our depth of experience, we felt, is now underlined by how we engage with multi-constituencies. Hence, we wish to be known as an ‘Integrated Communications Advisory’,” said Sujay Mehdudia, CEO, Integral.
Integral PR Services Pvt Ltd appointed Sujay Mehdudia, a career journalist, to the post of Chief Executive Officer (CEO). Based out of New Delhi, the head-office, Sujay has spent over 25 years as a journalist covering a variety of Central and State government ministries other than politics and the corporate sector. He joined Integral PR last year as an advisor helping build content and networks for the agency.
As the CEO he will lead operations, talent management and new business. He will also play a significant role in developing the agency’s public affairs practice. He will report to the chairman, Sharif D Rangnekar, who till last May was the CEO of the firm.
“Sujay brings to the table a great sense of knowledge and experience. Content is key to our business just as much as relationships and networks. Sujay covers this for us very effectivelyâ€, says Mr Rangnekar adding, “He will help us deliver winning counsel to both existing and potential clients. He is an optimist at heart and that’s what drives him most.â€
During his career he has reported on politics, government, aviation, telecom, power, infrastructure, business and economy, among other sectors. As an investigative political journalist he has spent 17 years with The Hindu (one of India’s leading English dailies) and two years with Amar Ujala (country’s one of the largest read Hindi publication) as its Business Editor. In addition to this, he has put in 7 years with the news wire, United News of India (UNI). He was honoured with the “Best Journalist of The Year’’ award in 2002. He has represented the government and the newspapers he has worked with at different forums across the globe. As a result, he has visited over 35 countries during the course.
As part of an exercise to deepen and broad-base its market strategy, Integral PR Services Pvt Ltd, has made changes to its leadership structure. Sharif D Rangnekar, who was the CEO of the firm, has now stepped into the role of Chairman. The operations of the consultancy will now be shared and handled by its two presidents – Aseem Bhargava and Adhish Mehrotra. These changes are effective June 1, 2015.
Together, the two presidents have over 40 years of experience in the fields of marketing and public relations. They will be supported by the recently set up National Advisory Team that includes leaders from different markets specialising in issues and crisis, digital, integration and media relations.
Rangnekar has been at the helm of the consultancy, as it’s CEO, for over 10 years and has been responsible for growing Integral PR from a relatively small agency into a consultancy of reckoning. The firm, under his leadership, became a partner of Public Relations Organisation International (PROI) – the largest and oldest network of independent PR and marketing firms – in 2006. Three years ago, the firm entered the top 250 list of global firms put together by the Holmes Report and ICCO.
Moving forward, Rangnekar will mentor, train and provide a strategic direction to the consultancy. He will also help build new services and be involved in special projects and existing alliances and partnerships. “We have significant depth and breadth in the agency and the time is ripe for some of our brilliant leaders to run the show and build our business from where it is and where it can be,†Rangnekar said on moving in to the role of Chairman.
Bhargava has over 25 years of work experience in corporate communications and the world of public relations. He has been with Integral PR since December 2013 and looks after operations while working in the area of issues and crisis, and media. Mehrotra moved in to the firm in 2011 and since has built the integration business while leading significant wins for the agency. He has earlier worked in the spaces of sales and marketing besides public relations.
