MxMIndia

Tag: Instax

  • To lead integrated media marketing mandate for Fujifilm’s instant camera range, Instax

    Marcom Avenue bags Fujifilm

    By Our Staff

     

    The Marcom Avenue has been appointed to lead the integrated media marketing mandate for Fujifilm’s instant camera range, Instax.  The responsibilities in the integrated mandate for the agency include creative, digital, PR, production, tech management. The operations will be handled from The Marcom Avenue Gurugram office.

     

    Said Kunal Girotra, Head of the Image Capturing division at Fujifilm India: “Consumers find the Instax range of instant cameras to be unique and meaningful, as it captures the essence of the moment in just the perfect frame. We believe that The Marcom Avenue are the right partners for us to help amplify our presence over the digital front while covering the media as a whole. We are confident that the creative talent at The Marcom Avenue will help accelerate our journey in India by creating impactful brand stories and campaigns.”

     

    Added Divanshi Gupta, Director, The Marcom Avenue: “We are proud of our latest partnership with Instax India. The creative and strategy teams at The Marcom Avenue are excited to showcase their talents and work on this iconic brand in India. Much like the Instax India brand, The Marcom Avenue is committed to creating brand moments worth cherishing.”

     

  • Integer is to create one-on-one contact programmes for Fujifilm's new brand, Instax.

    Integer Group wins Fujifilm shopper marketing mandate

    By A Correspondent

     

    The Integer Group India has announced its appointment by Fujifilm to handle the retail and shopper marketing mandate for its new brand, Instax.

     

    Based in Mumbai, Integer India will create a shopper experience through below-the-line marketing activities including retail, activation and one-on-one contact programs. The specialist agency will use spaces and touch points evolving around Instax.

     

    Instax is Fujifilm’s brand of instant still cameras and films, which come in two formats – the original ‘wide’ format, which produces an image approximately 60mm x 99mm in size, and a ‘mini’ 62mm x 46mm size picture.

     

    Ketan Desai, Managing Director of The Integer Group in India, explains, “Integer has been chosen to convert the affinity towards the brand into purchase of the product. It is imperative to understand the shopper consumer mindset before beginning that conversation.”