MxMIndia

Tag: Instamojo

  • The campaign aims to target millions of MSMEs, small business owners to cast and make their vote count

    Instamojo unveils its ‘IAMMSME’ campaign this election season

    By A Correspondent

     

    In a bid to encourage MSME players in the country, Instamojo has launched the IAMMSME campaign ahead of upcoming General Elections 2019. The campaign is purposed towards encouraging the MSMEs of the country to exercise their right to vote and contribute towards building a promising future for the sector.

     

    Speaking on the launch of the campaign, Sampad Swain, CEO & Co-founder, Instamojo said: “While we are constantly working towards empowering the MSME businesses by helping them go digital, we came up with the idea of ‘IAMMSME’ campaign for the upcoming elections. Apart from encouraging them to go out and vote, through this campaign, we want MSME players and small business owners to voice out their top priorities from the government for next five years. The next five years will be crucial for the sector as digital disruption will continue to take place and government will have a pivotal role in enabling and empowering them.”

     

     

  • New brand identity to showcase company’s transition from a ‘payment gateway’ to a ‘growth gateway’ for MSMEs

    One September undertakes brand repositioning exercise for Instamojo

    By A Correspondent

     

    Creative agency One September announced that it has developed a new brand identity for Instamojo, a leading micro products and digital payments platform for MSMEs. The new identity is expected to reflect the company’s evolution from a mere payments gateway platform to a one-stop transactions platform for the MSME sector.

     

    Said Aarish, Co-founder and Creative Head, One September: “Instamojo is already trusted by lakhs of MSMEs of all kinds across every region of India. The challenge was to retain the spirit of what existed, while crafting a new identity and a brand story with the larger positioning. One September’s team of seasoned designers have great experience designing for both tech & non-tech organisations. With that experience came this winning combination of a strong ‘I’, modern wordmark, customized iconography and a focused colour palette that we believe is consistent and unmistakably, Instamojo.”

     

    Added Sampad Swain, CEO and Cofounder, Instamojo: “Our new visual identity reflects our empathy towards the millions of merchants while carrying an optimism and belief in their progress, at the same time, indicating our evolution. One September’s team captured our entire evolution story with a powerful brand identity. With our new identity, we engrain the deep roots of ‘Indian’ness in our logo.”