By Our Staff
According to leading marketing outreach firm Nukkad Official, a part of martech firm Vatsana Technologies, spends will grow 21% in Tier-2, -3 and -4 towns and cities.
Nukkad Official has been serving Tier-2/3/4 audiences in the country for the last nine years and is part of Vatsana, a leading player in offering digitally-driven marketing solutions. The survey – part of the Insight Bharat series – also determined that 60% of Bharat enjoyed shopping on e-commerce portals.
Insight Bharat is a monthly series of focussed studies conducted online by the Nukkad Official team. This survey was conducted in the month of January 2023.
Other highlights of the survey:
:: Over 65% of Tier 2/3/4 audiences feel that education is the key to greater professional success. Better education has a direct correlation with monetary success, they say. Edtech platforms are an excellent starting point to stay home and study
:: Mobile phones are the #1 personal status symbol, as per 73% of respondents
:: Covid has taught them It is important to conserve cash and save for the rainy day: 87%. Stop unnecessary expenses
:: Travel is something which over 65% of respondents want to do, citing they consider it a destresser
:: Telecommunications and Digital are the biggest equalisers for Tier 2/3/4 residents. You don’t have to live in a big city to be ahead in life
Runa Sinha
Said Runa Sinha, CEO, Nukkad Official, “The last 30-plus years have seen a tremendous India story, post liberalisation. Coupled with the media boom and the internet first and later mobile revolution, we see that geographical location of an individual is no longer a factor in her/his progress in life. At Nukkad Official, we appreciate the power of the audiences in Tier 2, 3 and 4 India, and have specialised in our outreach to them. We believe we are best placed to understand ‘Bharat’ consumers, their lifestyle and aspirations.”
Added Sinha: “The Insight Bharat series will be published every month and highlight various aspects of Bharat audiences.”