MxMIndia

Tag: INS Vikrant

  • A unique endeavour to relive the day-to-day events of the war as they unfolded between December 3 to 16, 45 years back

    Bajaj V commemorates 45th anniversary of 1971 Indo-Pak war with new campaign

    By A Correspondent

     

    Bajaj V continues to share the stories of the invincible INS Vikrant and this time it is with ‘Mission Vikrant 1971: Indo Pak War Diaries’, an initiative that commemorates the 45th anniversary of the war through detailed day-by-day accounts. Every day, for the 14-day war period from December 3 to 16, Bajaj V is presenting an update of the events of that day on the warfront. Along with the key events of each day, Bajaj V will also release a new first-hand account of the war as narrated by the brave naval soldiers who served aboard the INS Vikrant during this period.

     

    The website will host the timeline of events and stories beginning December 3. Each day, the website will be updated with events and stories from the same day exactly 45 years ago. Naval veterans such as Vice Admiral S K K Krishnan, Rear Admiral Ramsagar, Rear Admiral S K Gupta, Rear Admiral MediomaBhada, Lt Narula, Lt. Cdr. Avatar Singh, as well as families of Late Vice Admiral Swaraj Prakash & Late Admiral S M Nanda among others have contributed these stories.

     

    Commenting on the initiative,Sumeet Narang, VP, Marketing (Motorcycles), Bajaj Auto Ltd said: “The 1971 war was a momentous occasion in Indian military and political history. Bajaj V, the bike that contains the metal of the invincible INS Vikrant, salutes the brave-hearts who put their lives on the line to serve the country. We feel their stories of valour should be told… This initiative also has a unique personal touch, as these are not just historical facts, but real stories as experienced by those who fought in the war on board the INS Vikrant.”

     

  • The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year

    Bajaj V calls for Indians to celebrate National pride every day

    By A Correspondent

     

    Bajaj Auto has released a new brand film for V – the bike that contains the metal of legendary warship INS Vikrant. The film raises an important question about why national pride is restricted to select occasions of national significance like Independence Day or Republic Day, and forgotten the very next morning. Also, the new film features the fresh Navy Blue colour of Bajaj V introduced through the new campaign.

     

    The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year. The story is narrated from the point of view of a real-life war hero. Rear Admiral S. K. Gupta, a Mahavir Chakra awardee, who served aboard the INS Vikrant in the 1971 war, features in the film and talks about how the Bajaj V now allows us to experience our pride every day.

     

    Said Sumeet Narang, Vice-President, Marketing, Motorcycles, Bajaj Auto: “With the V, we are not just selling motorcycles but celebrating the pride of the nation. Consumers are also playing back this feeling of pride. The new campaign takes the proposition forward and talks about how the V helps you experience pride every day, and not just on select occasions of national significance.”

     

    Added Rajdeepak Das, Chief Creative Officer, Leo Burnett: “We believed, with the metal of INS Vikrant, the V was perfectly suited to express this pride on an everyday basis. And this formed the core to our thinking for this film.” The film has been directed by Prakash Varma of Nirvana Films.

     

  • An inspiring documentary with stories by the war veterans, who served aboard the invincible INS Vikrant

    Bajaj V and Leo Burnett launch Sons of Vikrant

    By A Correspondent

     

    Leo Burnett and Bajaj V recently unveiled #SonsofVikrant, an inspiring documentary that brings together untold stories of valour, respect and pride – shared by the war veterans, who served aboard the invincible INS Vikrant, India’s first aircraft carrier.

     

    The screening of the documentary took place at a tribute gala in Mumbai in presence of influential personalities from the media, marketing and advertising fraternity.

     

    War veterans who are featured in the #SonsOfVikrant documentary graced the event and recounted anecdotes of bravery and sheer passion in a panel discussion moderated by actor Neha Dhupia, daughter of a naval officer.

     

    Admiral Arun Prakash, Rear Admiral SK Gupta, Rear Admiral Peter Debras, Lt. Cdr. Ashok Sinha, Commodore Medioma Bhada, and Cdr. H.S. Rawat were among the war heroes who were part of the #SonsOfVikrant initiative.

     

    Said Sumeet Narang, VP, Marketing (Motorcycles), Bajaj Motorcycles, “We saw lot of social media conversations and media interest on the Bajaj V which contains the metal of INS Vikrant.  As we delved deeper into Vikrant and started talking to people who worked on it, we also realised that there are many untold stories and memories behind the naval battleship INS Vikrant and its heroes. And since we had brought back the essence of Vikrant in the form of V, we realised that the onus was also on us to bring these stories together and share them with the nation.”

     

    Said Saurabh Varma, Chief Executive Officer, South Asia, Leo Burnett, “With Sons of Vikrant, our idea was to bring out the untold stories of INS Vikrant and the war veterans and share the feeling of Pride with millions.”

     

    He further added, “To create this documentary, we met many people who were part of the war to learn their stories. The footage ran into hours, which we had to bring down to 16 minutes.”