MxMIndia

Tag: INOX Leisure Ltd

  • To deliver an unparalleled experience with a network of more than 1500 screens

    PVR & INOX announce merger

    By Our Staff

     

    The Board of Directors of PVR Limited (PVR) and the Board of Directors of Inox Leisure Limited ( have approved an all stock amalgamation of INOX with PVR. Upon obtaining all approvals, when the merger becomes effective, Inox will merge with PVR. Shareholders of INOX will receive shares of PVR in exchange of shares in Inox at the approved share exchange (“swap”) ratio.

     

    The combined entity will be named as PVR Inox Limited with branding of existing screens to continue as PVR and Inox respectively. New cinemas opened post the merger will be branded as PVR Inox.

     

    PVR’s Ajay Bijli would be appointed as the Managing Director and Sanjeev Kumar would be appointed as the Executive Director. Pavan Kumar Jain will be Non- Executive Chairman of the Board. Siddharth Jain would be appointed as Non-Executive Non-Independent Director in the combined entity.

     

    Commenting on the announcement, Ajay Bijli, Chairman and Managing Director of PVR said: “This is a momentous occasion that brings together two companies with significantly complementary strengths. The partnership of these two brands will put consumer at the centre of its vision and deliver an unparalleled movie going experience to them. The film exhibition sector has been one of the worst impacted sectors on account of the pandemic and creating scale to achieve efficiencies is critical for the long term survival of the business and fight the onslaught of digital OTT platforms “

     

    Commenting on the announcement, Siddharth Jain, Director –  Inox Leisure Ltd said, “Coming together of two iconic cinema brands, which are driven by passion, is certainly the most historic moment in the Indian cinema exhibition industry. Both companies have set high service benchmarks in an endeavor to offer the best cinema experience in the world, to the most passionate moviegoers, and would continue to do so as a unified entity. As we head into the industry’s revival amidst headwinds, this decisive partnership would bring in enhanced productivity through scale, a deeper reach in newer markets and numerous cost optimization opportunities, and continue to delight cinema fans with world-class experiences and landmark innovations.”

     

  • Manyavar would look to promote its entire range of men’s ethnic fashion wear

    Inox signs ad with Manyavar

    By Our Staff

     

    Inox announces a pan-India cinema advertising deal with Manyavar.  Manyavar would look to promote its entire range of men’s ethnic fashion wear.

    Said Anand Vishal, Chief Sales & Revenue Officer, Inox Leisure Ltd: “As a top national brand in the ethnic wear category, Manyavar, generates an awe in the audience with its exquisitely designed products. It is a matter of privilege for us to be a major part of their campaign and delivering every detail to our audience. The deal not only underlines our strong relationship with Manyavar, but also reflects the tremendous audience visibility we fetch for them from the right target groups. With seating guidelines relaxed, an enthralling line up of movies in sight and audience apprehensions settling down, FY22 will be a landmark year for cinema advertising. We are committed to provide the best ROIs to Manyavar and all our advertisers.”

    Added Ravi Modi, Managing Director, Vedant Fashion: “Manyavar is a brand which denotes celebrations, much like cinemas, where the environment is essentially of celebratory nature as family audiences turn up to celebrate special occasions. This unique and significant synergy excites us, and therefore we assign a very high priority to cinema as an advertising medium. Our association of more than 5 years with INOX has been one, which is underlined by reliability, transparency and quality of communications, and we are committed to strengthen it further. We strongly believe that we will start witnessing the same level of excitement and exuberance in the cinema lobbies across the country very soon.”

     

     

  • Select Inox cinemas in Delhi, Hyderabad, Kolkata, Mumbai and Pune to feature NBA branding, memorabilia and games

    NBA and Inox announce partnership in India

    By A Correspondent

     

    The National Basketball Association (NBA) and Inox Leisure Ltd. have announced a partnership to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.

     

    As the NBA’s Exclusive Multiplex Partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatables and popcorn buckets, NBA posters and NBA jersey wall displays. Inox will host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.

     

    Said Alok Tandon, CEO of Inox Leisure: “With a clear focus on curating the best experience for our patrons, we have continuously been working on partnerships to help us elevate their cinema-going experience,” “This partnership with the NBA adds a global touch to our brand offering and a new dimension to Inox, and we invite our patrons across the country to come forward and experience the NBA for themselves.”

     

    Added Diane Gotua, NBA Vice President of Global Business Operations: “We are thrilled to partner with a dynamic brand like Inox, to further connect with our fans in India. This is an ideal way for us to generate awareness and engagement for the NBA at a large scale and reach new and existing fans alike across the country.”

     

     

  • The mandate for LinOpinion would be to craft a strategic communication framework for INOX

    Inox appoints LinOpinion GH as its PR Agency

    By A Correspondent

     

    LinOpinion GH has announced that it has won the PR mandate for INOX Leisure Limited (INOX).The mandatefor LinOpinion would be to craft a strategic communication framework for INOX to further leveragetheirleadership position in the cinema exhibition space.

     

    Alok Tandon, CEO, INOX Leisure Ltd said, “We are happy to associate with LinOpinion GH as our PR partner. Their strong broadcast and entertainment credentials and passion to work on a brand such as INOX gave us the confidence to go ahead with this decision. INOX as a brand believes inthe unconventional and what impressed us about the agency is their unique creative consumer insights.We will continue to provide the best movie viewing experience to our guests across the country and we are confident that we will be able to strengthen our position with LinOpinionGH as our PR partner.”

     

    Ameer Ismail

    Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas +Partners said, “We are extremely pleased to partner with an exciting and dynamic brand like INOX.The film exhibition industry has been growing tremendously over the years,and so is INOX’ geographical presence across the country. We have been successful in understanding their vision and sharing a unique and differentiated strategy that we believe will build the brand image further as a market leader.”