MxMIndia

Tag: Inorbit Malls

  • The brand creates unique, live half-autobiographies; inspiring women entrepreneurs to follow and fulfil their dream

    Season 3 of Inorbit Pink Power launched

    By A Correspondent

     

    Inorbit Mall and DDB Mudra West have come together to unveil Inorbit Pink Power, a chance for 15 small women entrepreneurs to launch their start-up with free retail space at Inorbit malls across the country.

     

    The initiative was launched through a web film in which three budding women entrepreneurs were called for what they believed was a TV interview. To their surprise, their stories were transcribed in real time and made into their half-autobiographies. It was a call to them and all the other women entrepreneurs out there to write their next chapters with Inorbit Pink Power.

     

    In addition to retail space, winners will be offered a starter-pack that’s every businesswomen’s dream. Tie-ups with banks for loans at just a 3 per cent interest rate. Mentorship by India’s top retail gurus. And a chance to partner with some of Inorbit’s biggest brands.

     

    According to Puneet Verma, AVP – Marketing & Corporate Communications, Inorbit Malls, “Pink Power Season 3 has arrived! It is time to salute the spirit of womanhood. Every woman has an entrepreneur in her, it is just that she needs a platform for growing her business. Pink Power season 3 has much more to offer in addition to free retail space for the winners.”

     

    Speaking on the initiative, Rahul Mathew, Creative Head, DDB Mudra West said: “It’s no secret that women are the more enterprising gender. And yet, we don’t hear of enough women entrepreneurs. But that’s not because they aren’t out there. There are many women entrepreneurs, running businesses of various kinds. However, they themselves don’t believe that these small businesses hold the potential to be anything bigger. Through Pink Power, we wanted to help them believe that these businesses are just one chapter of their entrepreneurial stories. That they have the potential to add many more chapters to their story. And Inorbit would help them do that, with not just retail space but business acumen as well.”

     

  • Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service

    Inorbit Malls’ interactive feedback mechanism on Twitter & SMS

    By A Correspondent

     

    Inorbit Malls, the pioneers in mall culture in India, now brings to its shoppers an interactive feedback mechanism that will enable them to connect with their consumers in real time as well as provide a forum for consumer interaction and response. Inorbit Malls have created an online forum on micro blogging site, Twitter as well as launched a dedicated 24 hour GSM customer short messaging services (SMS).

     

    The feedback mechanism will enable an expeditious and inexpensive forum to shoppers for resolution of complaints relating to certain services rendered by the mall. All that the consumers, who are active on Twitter, have to do is #InorbitMall on twitter while posting their queries or complaints and Inorbit Malls will respond immediately. A dedicated digital and social media team has been set up, which will monitor these posts and respond to shoppers in real time.

     

    Similarly, people who are not active online can send an SMS with key word ‘FEEDBACK’ on 9619792233. The query will be stored after the mechanism captures the key words, which will thereafter send an alert to the response team for further action. The response team will respond to all the queries within 24 hours.

     

    Talking about this initiative Kishore Bhatija, Chief Executive Officer, Inorbit Malls Pvt Ltd, said: “Consumer engagement and feedback is an integral part of brand awareness and commitment. As a brand, it is extremely critical to understand and connect with consumer on a personal level, as these help us in improving and furthering brand experiences. With this feedback mechanism, we will able to communicate with our shoppers in real time and build trust in the brand.”