Innisfree, a Korean skincare brand, has roped in actress Wamiqa Gabbi as its first brand ambassador in India.
Commenting on the endorsement, Managing Director and Country Head of Amorepacific India, Paul Lee, said: “Innisfree is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”
Added Mini Sood Banerjee, Assistant Director and Head of Marketing & Training, Amorepacific India: “We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality.”