MxMIndia

Tag: InMobi Group

  • A creator-led live, entertainment commerce platform

    Leo Burnett wins creative mandate for Roposo

    By Our Staff

     

    Leo Burnett India has won the integrated communications mandate for Roposo a creator driven, live, entertainment commerce platform and has created the first campaign for the brand – announcing the new brand identity. The brand which is a business unit under Google-backed Glance, an unconsolidated subsidiary of InMobi Group will be handled by the agency’s Delhi office.

     

    Speaking about the partnership, and the new campaign, Mansi Jain, Vice President & General Manager, Roposo said: “We are at an exciting juncture for the brand where we are creating an innovative and meaningful offering for both content creators and users. Our aim to is to build a single platform for creators, content, and commerce to come together, within a live virtual mall like environment. Leo Burnett has demonstrated an excellent understanding of the cultural pulse and consumer behaviour and translated it into impactful ideas for the brand.”

     

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Roposo not only has the homegrown advantage, it is one of the few premium hybrid apps that is bringing commerce and entertainment together through their tech and product innovation. This gives us the perfect  platform to build a data driven strategic approach for the brand, using relevant cultural insights to build a powerful narrative that resonates with its audiences. Our first piece of work reflects this as we bring together some of India’s most powerful content creators to introduce the brands refreshed offering. We are very excited to partner with team Roposo on this exciting journey and look forward to charting the brands success story together.”

     

  • The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn't dull anymore’

    Glance partners with DDB Mudra to launch TVC

    By A Correspondent

     

    Glance, a subsidiary of InMobi Group, has unveiled a campaign titled ‘Lock It To Rock It’ that’s crafted by the DDB Mudra and launched to communicate the possibilities of a locked screen. The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn’t dull anymore’.

     

    Said Vishnu Srivatsav, Regional Creative Head – Advertising & Digital, DDB Mudra South, who led the campaign: “Glance as a product is so unique and so unlike anything that’s out there. It’s a combination of content, technology, innovation and beautiful design. To communicate such a differentiated specific proposition is quite challenging, because this amounts to a fundamental behaviour change. But we hit on this great metaphor of locked doors that helped us communicate the lock screen coming alive in a disruptive visual manner.”

     

    Added Bikash Chowdhury, Chief Marketing Officer of Glance: “Being locked out is typically associated with being deprived of something valuable. Glance by design, works on the lock screen and transforms it into a source of entertainment and information. By showcasing Glance in the most unexpected of moments and places, and delivering delight to users, the campaign brings to life the idea that with Glance, locked isn’t dull anymore.”

     

     

  • Partnership to help marketers enhance brand experiences for consumers

    WPP ties up with InMobi for marketing solutions

    By A Correspondent

     

    WPP and the InMobi group have entered into a long-term strategic partnership. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers, notes a communique, adding: “WPP will provide in-depth expertise and a creative approach through four pillars – content, media, data and research. WPP’s GroupM will provide data-driven marketing and media planning with end-to-end audience insights integration and will also be sharing its unique engagement approach for in-app mobile content marketing. This partnership will also benefit from Kantar’s research insights, including recommendations that combine delivery, engagement and impact measures through media.”

     

    Said CVL Srinivas, Country Manager – India, WPP: “WPP’s partnership with InMobi will simplify marketing processes for businesses. We recognize the challenges associated with managing and translating data insights into timely and relevant brand activity. Today’s consumers are inundated with brand messages and we want to enable marketers to cut through the noise to provide their consumers with meaningful connections.”

     

    Added Naveen Tewari, Founder and CEO of InMobi group: “User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly. InMobi and WPP’s strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers.”

     

    Added Abhay Singhal, Co-founder of InMobi Group and CEO of InMobi Marketing Cloud:  “WPP and InMobi have had a long-standing successful relationship,”  “We are thrilled with the evolution of this relationship into a strategic arrangement. We hope to co-create value for the entire ecosystem through innovation that leverages data, technology, media, and content.”

     

     

  • Khanna's appointment expands the Board to seven directors, two of whom are independent

    Tarun Khanna joins the InMobi Group Board of Directors

    By A Correspondent

     

    Tarun Khanna

    The Board of Directors of the InMobi Group has announced the appointment of Harvard Professor Tarun Khanna as an independent director of the firm.

     

    “We are very excited to have Tarun Khanna join our Board,” said Naveen Tewari, Founder and CEO of InMobi Group. “All our businesses – InMobi Unified Marketing Cloud, Glance and TruFactor are scaling globally. The breadth and depth of his insights from academia and his expertise as an entrepreneur and board member across varied industries across the globe will stand us in good stead on this journey.”