MxMIndia

Tag: INMA South Asia conference

  • At the INMA South Asia Conference last week, the underlying message was that unless fixed, the print media could be in trouble. Although we have asked him a similar question in the past, here’s one again. Without further ado: Dr Bhaskar Das in Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das: As an industry veteran, do you think the news media has a future?

    At the INMA South Asia Conference last week, the underlying message was that unless fixed, the print media could be in trouble. Although we have asked him a similar question in the past, here’s one again. Without further ado: Dr Bhaskar Das in Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. At the INMA conference, we all heard practitioners and pundits talk about the state of the news media. As an industry veteran, do you think the news media has a future?

     

    A. Future isn’t something that one can give an expert opinion with certainty. Besides, are you referring to news or media. When you utter the words together, it sounds as if  you are  confused between content, it’s delivery and device. Since that clarity is missing in the question, let me answer in general.

     

    Future has to be created and cannot  be predicted, always with precision. We are not in the astrological business.  Having said that,  I would hasten to add that attachment to legacy business models compels many businesses to gloss over the tectonic shifts and black swan signs of their ecosystem. And I discern tell-tale signs of an industry-wide atrophy for many formats of delivery of news. News, per se, has no existential challenge. News will always be relevant for audience as lack of news – of any type – engenders unenlightened anxiety. It is only the consumers’ way of consuming it which is undergoing a change. And that’s affecting the business models of the delivery formats of various businesses. It may not be prudent to link future of content with the future of delivery formats and their business models.

     

     

  • How to sustain profitable growth while creating value.. E&Y partner Ashish Pherwani's presentation at the INMA conference held recently

    Solving the M&E Puzzle

     

    By A Correspondent

     

    At the recently held INMA South Asia Conference, Ashish Pherwani, Partner, Advisory Services, Media & Entertainment, E & Y LLP, spoke on how media companies should balance the pressures of running a profitable media business in the present while creating a business for the future

     

    This is a summary of what he spoke:

    At a global level,  newspaper ad revenue levels have been stabilised, as newspapers build digital models around some very strong communities; eg – NYT cooking app, Bild auto, etc. In India, the growth in news is 7%. It’s 4% lower than the other media. In many other developed countries, the primary source of news is TV or digital, hence the role of the newspaper is  changing to giving more opinion, analysis and width of coverage. According to a Reuters survey from across 26 countries and 50,000 respondents, younger audiences consume news online and through social media, and people above the age of 55 years also first receive news digitally rather than print. There is a possibility that print media will be dead in the next 10 years; digital deflation poses as a real threat. The solution? Organisations will have to grow reach exponentially (eg: Times of India and its width of offerings; creating the right brands for customer will be key), improve monetisation (via ad sales, ad network partnerships, syndication, transactions, subscription and monetisation of archives) and bring in cost efficiency via partnerships. All in all, the news organisation of the future will be focussed on building communities that are monetisable with news trading, curation-strategies, templated and AI-led efficiencies.

     

    And this was his presentation

    http://www.inma.org/Modules/Event/2017SouthAsia/Presentations/AshishPherwani-Southasia2017.pdf

     

  • Trust, Talent, Technology, Teams, Time… D Shiva Kumar Chairman & CEO, Pepsico India at the INMA South Asia Conference

    5Ts & Creating an Organisation of the Future

     

    Pepsico India Chairman and CEO D ShivaKumar is one of the best thinkers among the current generation of corporate captains. His presentations are a must-watch and as someone studies business practices and organisational and leadership behaviour, beyond being a great business leader himself, ShivaKumar shared his perspectives on how organisations and industries can reinvent themselves in a rapidly-changing environment.

     

    We reproduce here the presentation that the Pepsico India boss made and although it’s not the same to be viewing it live with all the explanations and the commentary, the slides are fairy self-explanatory.

     

    The session revolved around ShivaKumar’s premise that the organisations of the future will be built around the five Ts of Trust, Talent, Technology, Teams and Time

     

     

    ​Do read the PDF…

    http://www.inma.org/Modules/Event/2017SouthAsia/Presentations/Shivkumar-Southasia2017.pdf

     

  • The International Newsmedia Association (INMA) will host its seventh annual South Asia Conference in New Delhi on August 22-23 with 'Print: Thriving in the Age of Digital' as its theme

    Print thriving in digital age is theme of INMA S Asia conf

    By A Correspondent

     

    The International Newsmedia Association (INMA) will host its seventh annual South Asia conference on August 22 and 23 at Eros Hotel, New Delhi.

     

    The conference will be held under the theme ‘Print: Thriving in the Age of Digital’ specifically for news media companies in India, Bangladesh, Sri Lanka and Pakistan and brings together more than 200 delegates from the sub-continent.  Over 200 delegates from across 25 newspapers in India, Pakistan, Bangladesh, Europe and the US will be in attendance.

     

    The International Newsmedia Association (INMA) is a provider of global best practices and marketing ideas. It provides its members thought leadership and ideas to grow audience, advertising, brand and profit.  Currently INMA has over 5,000 members in 82+ countries worldwide which include several members from Indian and now Bangladesh and Pakistan newspapers.

     

    Based in Dallas, the association has offices in Antwerp and New Delhi.