By A Correspondent
Buzzoka – Influencer Marketing 2.0 launched its DIY platform with an Influencer Marketing Survey that covered the Influencer Marketing Ecosystem both in the influencer and brand space. The survey, which was conducted with over 500 marketers and influencers, showcases the real state of influencer marketing in India.
The survey noted that over 50 per cent brand custodians considered branding and reach as their primary objective to use influencer marketing. Further, 90 per cent brand custodians felt that influencer marketing has the potential to drive engagement and reach. It also noted that Twitter leads as the primary choice of marketers and 88 per cent marketers see it as a huge potential. This is closely followed by Facebook at 84 per cent.
Said Ashutosh Harbola, Co-Founder Buzzoka: “With tremendously rising digital penetration, use generated content is growing humongously all across the web. Therefore the social media space has become quite lucrative and competitive for brands to reach out to the end users with even huge impact. This report has come up with substantial facts which are driving the market growth.†He further stated, “Our team is completely aligned with the fast evolving social media space to provide credible influencers marketing solutions for brands to target decision makers in no time.”