MxMIndia

Tag: Infectious

  • Targets younger generation which aspires to live in their own homes

    Tata Capital unveils its latest digital campaign to promote home loans

    By Our Staff

     

    Tata Capital, the financial services company of the Tata group, has unveiled a digital campaign this festive season to promote its online home loan offerings.  The film, developed by Infectious, is targeted towards the younger generation aspiring to live in their own homes.

     

    Speaking about the campaign, Abonty Banerjee, Chief Digital & Marketing Officer, Tata Capital said: “As we approach the festive season, this campaign is our way of celebrating and offering innovative digital solutions to customers. The campaign highlights how quick loan solutions can help people get home loans easily, digitally and at competitive interest rates.”

     

  • Expert advice combined with trust and honesty will decide which one of these couples will become the ultimate ‘Fit’ couple

    Infectious promotes MX Player reality show, ‘Shaadi Fit’

    By A Correspondent

     

    Ad agency Infectious has unveiled its campaign to launch MX Player’s latest show, ‘Shaadi Fit’. Said Nisha Singhania, Co-Founder, Infectious: “When people are in love they see life through rose tinted glasses. They don’t consider other factors besides love before deciding to marry. Our campaign idea was about creating dissonance with blissfully in-love couples and giving them a little reality check by asking tough questions to check if they are ready for marriage.”

     

    Added Co-founder Ramanuj Shastry: “The promos for the MXPlayer series ‘Shadi Fit’ were fun to work on. The ads were both quirky and insightful takes on the thorny issue of “compatibility” – a top of mind issue for singles. Kudos to Director Karan Butani and The Rumor Projects for a fab job again.”

     

     

  • dittoTV is a platform of Zee Digital Convergence Limited (ZDCL)

    Infectious wins creative duties of ditto TV

    By A Correspondent

     

    Infectious has been signed on as the communications partner for ditto TV. Infectious will be responsible for the all their marketing and communication requirements.

     

    dittoTV is a platform of Zee Digital Convergence Limited (ZDCL). It offers access to over 100+ live channels including the entire Zee network, Colors, Sony, &TV, Zoom, Aaj Tak, BBC, Times Now, MTV, Ten Sports.

     

    Archana Anand, Business Head, dittoTV said, “After a rather long hunt for the right agency, we chose to go with Infectious because we found them quick to get the brief and also extremely open minded. And we are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about.”

     

    Says Ramanuj Shastry, Co-founder & Director, Infectious; “ditto TV is ground-breaking because it democratises live television. It allows access to the teeming millions who can’t access live television because of the constraints of time, geography or money. It was a singular honour to be part of a movement that makes Live TV accessible to all.”

     

    Adds Nisha Singhania, Co-founder & Director, Infectious; “Now is the time for Ditto – with audiences increasingly consuming entertainment across devices, ditto enables them to see what they want, where they want. Also with a price point like Rs. 20/- literally anyone can afford it. We look forward to creating some fantastic work for ditto.”