Inera, agri-inputs brand, has unveils its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring cricketer MS Dhoni.
Said Ravi Banka, Founder and CEO of Eggfirtst, the agency behind the campaign:: “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”