MxMIndia

Tag: Indus League

  • Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador

    psLIVE conceptualises on-ground activation for Giovani

    By A Correspondent

     

    psLIVE, the experiential division from the Dentsu Aegis Network, has conceptualised and executed an on-ground event for Giovani – the premium fashion brand for men and women from Future Lifestyle Fashions – to help expand its brand reach.

     

    Held in Mumbai, Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador.

     

    Future Lifestyle Fashions relaunched the brand through a glamorous fashion show. Models walked the ramp wearing quintessential Giovani Fall Winter 15 Collection, which was then followed by unveiling of Fawad Khan as the brand ambassador of Giovani.

     

    Talking about the association Rachna Aggarwal, CEO, Indus League, brand division of Future Lifestyle Fashions, added, “Fawad Khan is the perfect Giovani man. He is sophisticated and charming, with an inborn sense of effortless style. He is the one man I’ve seen who wears a Bandhgala like no one else can. He truly personifies the brand and we believe that this association with Fawad Khan will elevate the brand image and help Giovani to reach out to a wider customer base.”

     

    Shibani Mishra, Chief Marketing Officer, Indus League, “A consumer is always trying to personify a brand and thereby linking it to a certain kind of persona that characterizes the brand personality best. Now given the class and élan that Fawad Khan carries himself with, he is natural fit for becoming Giovani’s brand ambassador.”

     

    Added Sidharth Ghosh, Vice President, psLIVE, “We have had a long association with FLF (Future Lifestyle Fashion) and I am glad that we are part of the brand’s journey once more and at a time when it’s rearing up to launch a new story for itself with a new brand face.”

     

  • The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn't concerned with society's opinion of her

    Butt Out, says Jealous 21 in new campaign

    By A Correspondent

     

    Jealous 21, the fashion brand for young women has unveiled a 360 degree campaign that includes TVCs, print, digital and outdoor work.

     

    The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn’t concerned with society’s opinion of her. She’s smart, independent, with her own style. Brilliantly positioned to reflect the attitude of women like her, while describing an amazing collection of jeans, the TVC also makes it a point to tell narrow-minded boyfriends, insecure ex-boyfriends, overprotective parents, judgmental neighbors, pretty much the whole world actually, to watch out. The print and online campaigns follow along on the same lines.

     

    Commenting on the new communication campaign, Shibani Mishra, CMO, Indus League said, “We believe that the new woman is independent and self governing. The brand, in line with the attitude of the current generation, talks about how clothes reflect an individual’s persona.”

     

    Speaking about the new communication campaign, VS Srikanth, CEO, Bates CHI & Partners said, “The television commercial was crafted around the attitude of the brand that matched the attitude of today’s young women, who are independent and carefree and can take a stand for themselves in the society. It is a nod too to the change in the fit story—going from denim wear that complements a woman’s shape to one that accentuates it. I’m confident that this campaign will strengthen the brand’s image as one that caters to women who are fiercely independent and unapologetic about it.”

     

    Jealous 21 is available at exclusive brand stores, large format retail stores like Central, Pantaloons and Reliance Trends.