By Our Staff
A Black Cab agency campaign claims providing a global spotlight on Indri whiskey thereby winning the ‘Best in Show’ Double Gold at Whiskies of the World Awards.
Said Aayush Bansal, Partner, BlackCab: “With a vision to make Indri the most premium Indian Single Malt Whisky brands in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”