MxMIndia

Tag: Indrajeet Mookherjee

  • To develop communication framework and create campaigns

    DentsuMB wins creative mandate for Social Alpha

    By Our Staff

     

    DentsuMB, the integrated communication agency from Dentsu India, has bagged the digital creative mandate for Social Alpha, a multistage innovation curation and venture development platform for science and technology startups. As per the mandate, DentsuMB will develop the communication framework and create campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship.

     

    Indrajeet Mookherjee
    Indrajeet Mookherjee

    Said Indrajeet Mookherjee, Managing Partner, DentsuMB: “We are honoured to partner with Social Alpha in their mission for bringing about change. It will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with. At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions’ and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience.”

     

    Manoj Kumar
    Manoj Kumar

    Added Manoj Kumar, CEO & Co-Founder, Social Alpha: “At Social Alpha, we work with innovators who are on a mission to solve some of the most complex challenges of humanity with entrepreneurial risk-taking. While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”

     

  • He will now lead the agency nationally

    Dentsumcgarrybowen elevates Indrajeet Mookherjee to Managing Partner

    By Our Staff

     

    Indrajeet Mookherjee
    Indrajeet Mookherjee

    Dentsumcgarrybowen (DentsuMB) has promoted Indrajeet Mookherjee to the role of Managing Partner. The agency is part of the larger, newly formed DentsuMB group, which houses a cluster of creative agencies from within the Dentsu creative service line of business. Under this fresh structure, the agencies that will report into Sidharth Rao, CEO, DentsuMB Group, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, DentsuMB and Dentsu Impact.

     

    Mookherjee will now lead the agency nationally and will also report into Rao. Prior to this, he was President – South, DentsuMB where he led operations for offices in Bengaluru, Chennai, and Kochi. He joined Dentsu India as Executive Vice President (EVP) in 2016.

     

    Sidharth Rao
    Sidharth Rao

    Speaking on the elevation, Rao said: “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The DentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented Dentsumcgarrybowen team, strengthening our creative offering even further.”
    Speaking on his new role, Mookherjee added: “I am honoured to join the leadership team of DentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of DentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”

     

  • Will be lead communication partner for next 3 years

    Dentsu Mcgarrybowen wins BLR Airport account

    By Our Staff

     

    Bangalore International Airport has brought on board Dentsu Mcgarrybowen India as its lead communication partner for the next three years. The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office.

     

    Indrajeet Mookherjee
    Indrajeet Mookherjee

    Said Indrajeet Mookherjee, President South, DMB India: “In the brand communication business, there are once in a lifetime opportunities, and partnering with an airport brand is definitely one. We are truly delighted to have won this mandate and looking forward to embarking on this journey with Team BIAL.”

     

     

    Shalini Rao
    Shalini Rao

    Added Shalini Rao, Chief Marketing Officer, BIAL: “Over the years, BLR Airport has grown in scale and stature. Airports today are becoming destinations by themselves. We are delighted to partner with dentsumcgarrybowen to build our brand journey that will bring alive a multitude of products, themes and experiences.”

     

     

  • He will continue to report into Simi Sabhaney, CEO, Dentsu India

    Dentsu India elevates Indrajeet Mookherjee to President

    By A Correspondent

     

    Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), has promoted Indrajeet Mookherjee, erstwhile Executive Vice President, to the role of President, effective immediately. He will continue to report into Simi Sabhaney, CEO, Dentsu India.

     

    Indrajeet Mookherjee
    Simi Sabahaney

    Under the fresh mandate, I Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods. He will also take charge of the agency’s Chennai and Kochi offices that service numerous prestigious brands such as MRF, TVS Housing, Waycool, Jos Alukkas and Geojit, as part of their client roster.

     

    Commenting on the appointment, Sabhaney said: “Indrajeet is one of our finest managers who leads from the front, a mentor to many and a true partner to clients alike. In the many years I have known him, his ‘never-say-die attitude’ and passion to win has been a driving force for his team. Equally adept at ‘farming’ and donning the ‘hunting’ hat, he has led and consolidated significant new business wins for the agency. I believe, in his new role, Indrajeet will take the agency to greater heights.”

     

     

  • The 360-degree brand campaign is running across key media platforms

    Toyota introduces Glanza with Go Hatchin’ ad campaign

    By A Correspondent

     

    Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the premium hatchback with the new Go Hatchin’ campaign.

     

    Said Indrajeet Mookherjee, Executive Vice President, Dentsu India: “It has been a long journey for us in putting together the campaign. From extensive consumer work across the country, to getting a deep understanding of the millennials, we wanted to position the Glanza as their companion and catalyst in exploring and discovering life’s many magical moments.”

     

    Added Sudhir Makhija, Executive Creative Director, Dentsu India: “This was one of the most exciting campaigns I’ve been a part of. Right from the conceptualisation to the execution, we kept in mind that we needed a campaign that tickled the youth. Today, millennials are driven by self-expression, personalization and indulgence. Once we closed in on ‘Let’s go Hatchin’ as our core thought, we went about giving meaning to it. The narrative was developed in a way that it echoes the lifestyle and aspirations of the audience, beautifully strung together with a brilliant soundtrack.” The 360-degree brand campaign is running across key media platforms.