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Tag: Indigo Paints

  • This is Indigo Paints’ second association with U Mumba as the title sponsor

    Indigo Paints partners with U Mumba as the Title Sponsor for PKL 2019

    By A Correspondent

     

    Indigo Paints has partnered with U Mumba, the Mumbai Pro Kabaddi team as the title sponsor for the second consecutive year.

     

    Indigo Paints is associated with U Mumba since 2018 as the title sponsor and continues its partnership as part of the two-year deal. The association with the team comes with the motive of promoting Kabaddi as a rooted sport of the country.

     

    On this association, Hemant Jalan, Founder and Managing Director, Indigo Paints said: ‘’We are extremely delighted to be associated with a sport that connects with the roots of our nation. With our partnership with U Mumba team extending for the second year, we expect to make deeper engagement with all our audiences. As a part of the current sponsorship deal which was signed in 2018 for two years, Indigo Paints intends to support the U Mumba team for many years to come. We believe in promoting sports and fitness by not only supporting the current players but also nurture exciting prospects for the future.”

     

    Added Supratik Sen, Managing Director & Co-Founder, U Sports: “We are pleased to have a brand like Indigo Paints that believes in the long-term plan for Indian sports. We look forward to making this partnership a positively memorable one. Having ties with a company like Indigo Paints that believes is surprising people and is known for thinking innovatively resonates perfectly for us. We believe in interesting and different strategies during the game and rising above the opponent. Together we make a great team, looking forward to see some very competitive and interesting matches.”

     

     

  • The account will be managed by Initiative's Mumbai office

    Indigo Paints appoints Initiative as media AOR

    By A Correspondent

     

    Paint manufacturer Indigo Paints has appointed Initiative as its media agency on record (AOR). The mandate includes media investment and strategic partnership including print, television, digital, out-of-home (OOH) and radio. The account will be managed by Initiative’s Mumbai office.

     

    Talking about the appointment, Hemant Jalan, Managing Director, Indigo Paints, said: “Indigo Paints is a fairly young company and we started our operations in 2000. We have always developed innovative products, and in this short timeline we have managed to challenge the established players in the category. In the paints category in India, which is otherwise dominated by a select few established brands, we have managed to clock in very high growth rates and we hope to continue this momentum for the next several years.”

     

    Added Vaishali Verma, CEO, Initiative:  “It is a moment of pride for us to be associated with Indigo Paints and we are delighted with the trust that the company has shown in us. The opportunity to partner Indigo Paints during this high growth phase is extremely stimulating for all of us at Initiative. The greatest strength of Initiative is strategy and we are committed to creating innovative, cutting-edge work for Indigo Paints.”