Indiatimes, a publication from Times Internet, has announced embarking on a new content creation journey with Indiatimes 2.0. From the latest trends to timeless classics, the brand, informs that it curates diverse content reflecting the preferences of today’s youth.
Said Abhijeet Anand, Business Head of Indiatimes: “As the premier lifestyle platform under Times Internet, Indiatimes has always been at the forefront of creating trendsetting narratives that resonate with the nation’s youth. This metamorphosis marks our most thrilling chapter yet, as we strive to set new trends with unprecedented vigor to engage with our audience like never before. As we embark on the journey for Indiatimes 2.0, we have a robust pipeline of IPs (Intellectual Properties) centred around themes such as “Make in India” (showcasing India’s rich cultural heritage and innovation on a global scale), education and personal finance.”