The Indian Street Premier League (ISPL), the tennis ball T10 cricket tournament to be played inside a stadium, has awarded its exclusive media rights to Sony Pictures Networks India (SPNI). The league’s matches will be broadcast on both linear television and the OTT platform.
To be held in Mumbai from March 6 to 15 from 5 to 10 pm, the league, notes a communique, aims to “provide a platform for undiscovered talents to display their skills and potentially carve a path to playing cricket professionally”.
Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India:
“With the philosophy of ‘#Street2Stadium,’ the Indian Street Premier League (ISPL) T10 is bound to revolutionize cricket’s popularity in India while also retaining its true essence. As a sport often considered a religion in India, street cricket is typically the starting point of every cricketer’s journey in the country. We strongly believe in the concept of the tournament and are delighted to partner with ISPL for the live broadcast of all games on Sony Sports Network. Our endeavour is to elevate the interest and popularity of the sport, making it a delightful watch for all cricket and sports fans in the country.”