MxMIndia

Tag: Indian Society of Advertisers

  • Kataria has led the Society over the past seven years

    Sunil Kataria is Chairman, Indian Society of Advertisers (ISA)

    By Our Staff

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) last week and elected Sunil Kataria, Chief Executive Officer, Lifestyle Business at Raymond Ltd, as Chairman. Kataria has led the Society over the past seven years.

     

    On his re-election as the Chairman of the ISA, Kataria said: “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended to prime position in India and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement along with other industry stakeholders A big priority for us would be working with industry organisations in the coming months, on the roll out of Media Charter that would comprise Model Media Agency Contract, Zero tolerance to ad fraud, Brand Safety, Viewability, Common minimum standard for advertisers in the first party data space & Cross screen Measurement.”

     

    Other members of the Executive Council are:

    Narendra Ambwani, Director, Agro Tech Foods Limited

    Bharat V. Patel, Advisor to BIC Cello (India) Private Limited

    Paulomi Dhawan, Independent Director, Whistling Woods International

    Anuj Poddar, Managing Director & Chief Executive Officer, Bajaj Electricals Limited

    Angshu Mallick, Managing Director & CEO, Adani Wilmar Limited

    Subhadip Dutta Choudhury, Chairman of the Board of Directors & Chief Executive Officer, Hawkins Cookers Limited

    Srinandan Sundaram, Executive Director, Food & Refreshment, Management Committee Member for Hindustan Unilever Limited

    Ramakrishnan Ramamurthi, Advisor J. K. Enterprises

    Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited

    Chandru Kalro, Managing Director, TTK Prestige Limited

    Tarun G. Arora, Chief Executive Officer & Whole Time Director, Zydus Wellness Limited

    Ashwin Moorthy, Chief Marketing Officer, Godrej consumer products Ltd.

    Gaurav Tayal, SBU Chief Executive – Matches & Agarbatti Business, ITC Ltd

    Somasree Bose Awasthi, Chief Marketing Officer, Marico Ltd

    Gunjit Jain, Executive Vice President – Marketing, Colgate-Palmolive (India) Limited

    Adrian Terron, VP – Corporate Brand & Marketing Strategy, TATA Sons Pvt Ltd.

    Ranjani Krishnaswamy, General Manager Tanishq Marketing, Titan Company Ltd.

     

  • To create greater value proposition for the ISA in the industry

    Sunil Kataria to have 6th term as ISA chairman

    By Our Staff

     

    Sunil Kataria
    Sunil Kataria

    The Indian Society of Advertisers (ISA) has elected Sunil Kataria as Chairman.

     

    Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, has led the ISA over the past five years.

     

    On his election for the sixth consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement. The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape.  We heartily thank all fraternity organizations for their strong partnering and this will surely help us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours.”

     

     

  • To decode ‘Brands and Consumers: 2021 and Beyond’

    ISA to host second in webinar series

    By Our Staff

     

    The Indian Society of Advertisers (ISA), in association with the Free Press Journal and ABP Network, will host the second of the two-part webinar ‘Brands and Consumers: 2021 and Beyond’ on March 3. The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

    Said Sunil Kataria, ISA Chairman, said, “The Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer behavior. It’s time to review and, more importantly, understand the learnings and the way forward for the industry both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our two-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and Beyond. We bring you leadership views and strategies from across the Manufacturing and the Services sectors.”

    Added Abhishek Karnani, Director, The Free Press Journal, “This initiative will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.”

  • Call for ‘Brands and Consumers: 2021 and Beyond’

    ISA to organise webinar

    By our Staff

     

    The Indian Society of Advertisers is organizsng a two-part webinar titled ‘Brands and Consumers: 2021 and Beyond’.

    Said Sunil Kataria, ISA Chairman: “ISA is the apex body, successfully representing the interest of the advertising fraternity for nearly 70 years. The World has gone through a very difficult Covid period during 2020. This sad event has significantly impacted all the brands and consumer behaviour. It’s the time to review and more importantly, understand the learnings and the way forward both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our next 2-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and beyond. We bring you leadership views and strategies from across both the manufacturing and the services sectors.”

     

     

  • Tanishq is an ISA member and ISA supports them, notes the statement

    Indian Society of Advertisers issues statement on Tanishq ad

    By A Correspondent

     

    The Indian Society of Advertisers (ISA) has issued a statement on the Tanishq advertisement.

    It says: “Tanishq is an ISA member and ISA supports them. This advertisement had been viewed at Advertising Standards Council of India (ASCI) by an independent panel of multiple stakeholders from industry and society and the panel had not found anything objectionable, indecent or repulsive that could lead to any widespread offence.”

  • This is Kataria’s fifth consecutive term as Chairman of the ISA

    Indian Society of Advertisers (ISA) re-elects Sunil Kataria as the Chairman

    By A Correspondent

     

    Sunil Kataria

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was re-elected Chairman of the Indian Society of Advertisers (ISA). Kataria has has led the ISA over the past four years..The newly elected Executive Council met on September 21, 2020.

     

    On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organisations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”

     

    Other members of the Executive Council are:

    :: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited

    :: Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited

    :: Narendra Ambwani, Director, Agro Tech Foods Limited

    :: Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd.

    :: Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.

    :: Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and Health Care Limited

    :: Chandru Kalro, Managing Director, TTK Prestige Limited

    :: Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    :: Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

    :: Ramakrishnan Ramamurthi, Adviser J. K. Enterprises

    :: Amit Tiwari, Vice President – Marketing, Havells India Ltd.

    :: Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer, Hawkins Cookers Limited

    :: Anuj Poddar, Executive Director, Bajaj Electricals Limited

    :: Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited

    :: Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited

    :: Sanjeev Handa, Sr. V. P.  Corporate Communications, Maruti Suzuki India Limited

     

     

  • Kataria has led the ISA over the past three years

    Indian Society of Advertisers elects Sunil Kataria as Chairman

    By A Correspondent

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 18, 2019 and re-elected Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Limited, as Chairman of the ISA. Kataria has led the Society over the past three years.

     

    On his election for fourth consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast-evolving digital environment. Our endeavour this year would be take forward our efforts in the arena of digital measurement. We profusely acknowledge the support by fraternity organizations and endeavour to take such collaboration to newer heights in the industry in ultimate benefit for the ISA members. I look forward to having continuous support of all members towards adding value from all relevant perspectives”.

     

    Other members of the Executive Council are: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd; Ravi A. Desai, Director, Mass & Brand Marketing International, Amazon Seller Services Pvt. Ltd; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Beauty & Personal Care, Hindustan Unilever Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab India Ltd, Amit Tiwari, Vice President – Marketing, Havells India Ltd.; Subhadip Dutta Choudhury, Vice Chairman & CEO, Hawkins Cookers Limited; Shashwat Sharma, Chief Marketing Officer, Bharti Airtel Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited and Koshy George, Chief Marketing Officer, Marico Limited.

  • There is a urgent need for powers that be across the media ecosystem to get cracking on achieving a robust third-party measurement system for digital.

    1 Minute View: We can’t let anyone derail digital measurement

    1 Minute ViewKudos to Niraj Sharma of Best Media Info for bringing to the fore the issues of the delay in the functioning of the third party digital measurement (link: https://bestmediainfo.com/2019/01/commentary-ekam-stuck-is-isa-hand-in-glove-with-google-and-nielsen/).

    In his comment, Sharma has made serious allegations about the role of Google and the Indian Society of Advertisers (ISA). “ISA is not able to understand Google’s game, which is not playing the ball in a true manner. Why does ISA not understand that it should be independent third-party measurement and that Google’s measurement is not independent? Is this because ISA is hand in glove with Nielsen globally as it has some old deals with Nielsen?”

    MxMIndia has reached out to the ISA Chairman Sunil Kataria through his office and is awaiting his response.

    Meanwhile, there is a urgent need for powers that be across the media ecosystem to get cracking on achieving a robust third-party measurement system for digital. Soonest.

     

  • Kataria has led the ISA over the past two years

    ISA elects Sunil Kataria as Chairman

    By A Correspondent

     

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the Indian Society of Advertisers. Kataria has led the society over the past two years.

     

    On his election for third consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast evolving digital environment.  We will continue to strengthen our relationship with fraternity organisations in the industry and the members of the ISA. I look forward to having continuous support of all members towards adding value from all relevant perspectives.”

     

    Other members of the Executive Council are:

    Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Head, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing Operations, Procter & Gamble Hygiene and Health Care Limited; ChandruKalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President & Head – Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab Wires Pvt. Ltd.; Deepika Sabharwal Tewari, Associate Vice President, Jewellery – Titan Company Limited; Amit Tiwari, Vice President – Marketing, Havells India Ltd and last only because the names are in alphabetical order of the last names: Brahm Vasudeva, Chairman, Hawkins Cookers Limited.

  • Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday

    Sunil Kataria is new Indian Society of Advertisers chairman

    By A Correspondent

     

    Sunil Kataria

    Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the Indian Society of Advertisers (ISA) for 2016-17. Kataria replaces Marico CEO Saugata Gupta who helmed the association since September 2014. The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 14. ISA is the apex body of advertisers in the country.

     

    On his election as ISA chairman, Kataria said “Our focus would be to further strengthen the industry partnerships that we have built over decades and deliver the desired benefit to the advertisers and other stakeholders. I am confident that advertisers have promising times ahead. I look forward to working with industry partners and fraternity associations as a team and make this a credible, meaningful and business impacting ecosystem”

     

    Other members of the executive council are:

    Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited,

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited

    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited

    Narendra Ambwani, Director, Agro Tech Foods Limited

    Ajoy H Chawla, Senior Vice President, Chief Strategy Officer, Titan Company Limited

    Paulomi Dhawan, Advisor, Raymond Limited

    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene and Health Care Limited

    Chandru Kalro, Managing Director, TTK Prestige Limited

    Sandeep Kataria, Director – Commercial, Vodafone India Limited

    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited

    Beena Koshy, Executive Vice President, Advertising, Digital & Branding, Bajaj Electrical Limited

    Bharat V. Patel, Independent Director, Birla Sun Life Asset Management Company Ltd.

    Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited

    Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.

    Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart Internet Private Limited

    Amit Tiwari, Director, Philips India Limited

    Brahm Vasudeva, Chairman, Hawkins Cookers Limited

     

     

  • The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above

    ISA to host seminar in Mumbai & Delhi

    By A Correspondent

     

    The Indian Society of Advertisers (ISA) is organizing a session on the ever-debatable subject of client-agency relationship.

     

    Billions of rupees are spent every year by clients through multiple marcomm agencies. It is vital therefore to have afair and measurable assessment methodology that can not only determine the strengths and opportunities for improvement in these relationships objectively and consistently through clear metrics and benchmarking, but also offera plan for continuous and measurable improvement in the performance and ROI of that relationship. The agency-client relationship is highly interdependent and thus the assessment system must be able to measure the performance of both partners in the relationship to achieve the above. So what is it that can become a challenge to a robust relationship?

     

    The evening program on “Enhancing Client-Agency relationships for continuous and measurable improvement in their performance” followed by a panel discussion amongst advertiser and agency senior leaders will be held on March 10 in Mumbai and on March 12, 2015 in Delhi.

     

    The speakers at the event include Jeremy Caplin, CEO of Aprais Limited. He is a senior communications professional with over 25 years of experience in both client side and agency management. He has worked at some of the world’s most high-profile companies with a strong record in measurement and strategic Marketing & Communications. Jeremy has operated as Global, European and Local Marketing Director at Companies such as P&G, Reckitt Benckiser, and monster.com and has been Head of Marketing Solutions at dunnhumby.

     

  • The Marico Managing Director & CEO takes over from Hemant Bakshi who is relocating to Unilever Indonesia as Executive Vice President.

    Saugata Gupta is elected ISA chairman

    By A Correspondent

     

    Saugata Gupta

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 11, 2014 and elected Saugata Gupta, Managing Director & CEO , Marico Limited, as Chairman.  He takes over from Hemant Bakshi who is relocating to Unilever Indonesia as Executive Vice President.

     

    Mr Gupta has been lending his support to the ISA for a long time as his colleagues from senior levels in marketing and media have been active in different committees of the ISA, an ISA communiqué noted. An MBA from IIM Bangalore, Mr Gupta has worked with Cadbury (India & UK), ICICI Prudential and Marico. Currently Managing Director of Marico Limited, Mr Gupta believes in an empowering work culture that would create ownership and make a difference in to the entire business ecosystem.

     

    On his election as Chairman of ISA, Mr Gupta said: “Our focus would be on making industry partnership stronger and in particular to extend all support that is needed to help BARC come up asap with industry-wide accepted and accurate TV Audience Research data representing viewers across the country. I am looking forward to the exciting times ahead for advertisers, industry partners and fraternity associations to work as a stronger team to harness overall growth of advertising which in turn will help grow businesses and the Indian economy”

     

    Other members of the Executive Council are:

    Atul Agrawal, Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Ltd.

    Abraham Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd.

    Narendra Ambwani, Director, Agro Tech Foods Ltd.

    Jimmy R. Anklesaria, Director – Business Development, Bajaj Corp Ltd.

    J. C. Chopra, Director, Infogain India Private Limited

    Paulomi Dhawan, Strategic Advisor, Raymond Limited

    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene and Health Care Ltd.

    Rajiv Dube, Director, Group Corporate Services and Strategy, Aditya Birla Management Corporation Ltd.

    Sunil Kataria, Chief Operating Officer – Sales, Marketing & SAARC, Godrej Consumer Products Ltd.

    Beena Leji Koshy, Vice President  & Head Advtg. & Brand Development, Bajaj Electricals Limited

    Ajoy K. Misra, Managing Director and CEO, Tata Global Beverages Limited

    Anisha Motwani, Director &Chief Marketing Officer, Max Life Insurance Co. Ltd.

    Siddhartha Mukherjee, Director – Chocolate Category and Media, Mondelez India Foods Limited

    Bharat V. Patel, Independent Director, Birla Sun Life Asset Management Co.Ltd.

    Sanjiv Puri, Divisional Chief Executive, ITC Limited

    Chandrasekar Radhakrishnan, Head – Communications, Nestle India Ltd.

    R. Ramakrishnan, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.

    Samir Singh, Executive Director, Personal Care Products, Hindustan Unilever Limited

    Brahm Vasudeva, Chairman, Hawkins Cookers Ltd.