MxMIndia

Tag: Indian Outdoor Advertising Association

  • For Peace to Mark International Peace Day

    IOAA Joins the Global Initiative Essays

    The Indian Outdoor Advertising Association (IOAA) haws joined the global movement Essays for Peace in commemoration of UN International Peace Day.

    Said Pawan Bansal, Chairman, Indian Outdoor Advertising Association & Chief Operating Officer – Jagran Engage, a unit of Jagran Prakashan Limited: “IOAA is delighted to mark International Peace Day as part of the global initiative and movement, “Essays for Peace.” This initiative is not only relevant and essential in today’s world but also part of IOAA’s broader mission to integrate into the global World Out of Home community, aiming to elevate the Indian out-of-home industry to international standards. Going forward, we will witness several such events on the Indian Out of Home platform. One key initiative being spearheaded by IOAA is the plan to make OOH India an eco-friendly and sustainable industry, with the goal of achieving ad-net zero by 2030.”

  • IOAA also provides a common platform for the industry to take up issues at various government and non-government forums

    Everything is better when it’s Outdoor, says new campaign for IOAA

    By A Correspondent

     

    In September 2007, leading Out-Of-Home companies with national or, at least, multi-regional presence came together to form the Indian Outdoor Advertising Association (IOAA), a ‘not-for-profit’ company with limited liability.

     

    The primary objective of the IOAA is to promote, protect and advance the rightful interests of outdoor media, outdoor advertising media companies and associated businesses. IOAA also provides a common platform for the industry to take up issues at various government and non-government forums.

     

    In August this year, a campaign was launched during an outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, which highlighted the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by PrashantGodbole, the campaign serves to reinvigorate the outdoor medium.This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror.

     

    At any given point many billboards across the country are empty, either with the media owner’s logo or phone number, we wanted them to utilize that space to communicate to the brands, advertisers, media planners etc in interesting way by putting this campaign up on their empty billboards to benefit the outdoor industry, hence the campaign was launched in front of this community during the OAC in August,

     

    The campaign was shot in different parts of India like the Rann of Kutch, Wai etc. to bring out the pan-India flavor.

     

    Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu said:“The idea comes from a simple human behavior of seeking shared experiences when outdoors. A fact abundantly observed across India, where a TV or Radio when kept outdoors always attracts a large gathering of people. That the power of the outdoor medium transcends regular boundaries and does wonders for other mediums too.”

     

    “It has been observed in the last decade that people have been spending more and more time out-of-home. Unfortunately, OOH in India has not yet capitalized on this insight. So it was imperative for us to reach out to advertisers & planners through a very powerful advertisement campaign to highlight the strength of the Outdoor medium. We feel this campaign brings out the message loud and clear in a very simple way,” said Noomi Mehta, Chairman – IOAA.

     

  • A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.

    AAAI, IOAA sign agreement for better OOH business

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) and the Indian Outdoor Advertising Association (IOAA) have signed a joint agreement for the first time, AAAI President MG Parameswaran and IOAA Chairman N D Mehta announced recently.

     

    The overall objective of coming together is to help the outdoor advertising industry in India grow in an organised and regulated fashion, to ensure that proper systems and processes are followed and timelines adhered to, as well as commitments honoured on both sides, Parameswaran said. He added that a suitable mechanism will also be set up to penalise defaulters, with a view to preventing future defaults and bringing everybody in line with policies and good practices. Alongside all this the agreement will also focus on regulating and disciplining advertiser behaviour in matters concerning outdoor trade, agency remuneration, corporate governance and adherence to payment deadlines.

     

    A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared. Mehta mentioned that IOAA, on its part, has also embarked on an ambitious project to conduct viewership studies on OOH, initially in the major cities. Further, it will ensure 100 per cent listing of all sites with a unique ID number, in a scientific manner, for the benefit of all concerned. The AAAI is the official, national body of advertising agencies, which protects their interests by promoting professionalism and sound business practices between advertisers, agencies and various media.

     

    The IOAA, registered as a not-for-profit company, has been actively promoting legal media and ethical, best practices among outdoor media owners.