By Our Staff
Indian Creative Women (ICW) has partnered with DDB Mudra Group and D&AD for the fourth edition of Portfolio Evening, sponsored by McDonald’s.
Two winners will earn an all-expense paid trip to the D&AD Festival in London. Note: this is not to be confused with Portfolio Night, the event that has been organised by One Clubfor many years, and the 2023 edition was hosted by DDB Mudra
Call for portfolios is now open with the virtual event scheduled for Thursday, December 7, 2023 and the in-person event is slotted for Friday, December 8, 2023 at the Omnicom House, Mumbai. Application deadline is Monday, December 4, 2023. To register, please visit: bit.ly/3SPL8GG
Said Sakshi Choudhary, Founder, Indian Creative Women: “Despite the growing focus on DEI in the industry, there’s still not much action on ground. Indian Creative Women is committed to making the Indian ad & design industry more diverse through actionable solutions. Portfolio Evening, supported by D&AD, our local long- standing partner DDB Mudra Group, and sponsored by McDonald’s, serves as a key initiative to nurture a pipeline of strong female talent. It’s time our industry accepted the influence women bring to consumers, brands and the business of creativity.”
Speaking on the sponsorship, Rajeev Ranjan, Managing Director, McDonald’s India added: “As a proud advocate of creativity and diversity at workplace, I am immensely thrilled to witness the transformative journey that Indian Creative Women (ICW) is forging in the advertising and design landscape. At McDonald’s India, we value the pivotal role women play in improving the quality of business outcomes not only by bringing in diverse perspectives and brilliantly executing unconventional breakthrough ideas but also by leveraging and shaping consumer trends and narratives. Women today represent a significant economic force. The success of our communities in many ways depend on the success of our women associates. The ICW Portfolio Evening is a testament to the brilliance and untapped potential of female creatives across India. We are honored to support ICW in celebrating and elevating the voices of women who are the architects of tomorrow’s most compelling stories and campaigns.”
And this is what Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said in a communique: “We’re excited to partner ICW for yet another edition of Portfolio Evening. This is an important initiative to help the industry move forward. And to have D&AD and McDonald’s join us in this journey makes this edition of the Portfolio Evening, bigger than ever.”
