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Tag: Indian Cancer Society

  • To support cancer awareness, treatment and diagnosis to the underprivileged

    LG expands initiative with Indian Cancer Society

    LG Electronics continues its comprehensive Cancer Support & Treatment CSR Programme with the aim of detecting cancer at an early stage. The program is built on the success of LG’s ‘Together Against Cancer’ initiative launched in February 2024 in collaboration with the Indian Cancer Society (ICS).

    Said Hong Ju Jeon- MD LG Electronics India: “As we strengthen our alliance with the Indian Cancer Society through the ‘Together Against Cancer’ initiative, we reaffirm our commitment to the ethos of life’s good. We strive to illuminate the path of hope and resilience in the face of cancer, wishing for a better life for all those impacted by this ailment.”

    Added Usha Thorat, National Managing Trustee, Indian Cancer Society: “The collaboration with LG Electronics India marks another significant stride in our collective efforts against cancer. Early detection and intervention are crucial. Through awareness, enhanced screening process and support services, we are committed to empowering individuals to take proactive steps to stay two steps ahead of cancer. Together, we can create a future where cancer is detected early, treated effectively, and survivors thrive.”

     

  • To inspire women to break Breast Cancer stigma

    Sony Sab collaborates with Indian Cancer Society

    By Our Staff

     

    Sony Sab has teamed up with the Indian Cancer Society (ICS) to create awareness about breast cancer through its ongoing popular show, ‘Wagle Ki Duniya’.

     

    The objective is to encourage viewers to shed their inhibitions and openly engage in conversations about breast cancer, creating awareness, self-examination and screenings leading to early detection, and ultimately saving lives.

     

    The ongoing track in the show highlights Vandana’s (portrayed by Pariva Pranati) battle against breast cancer. It aims to inspire women to overcome fear and embarrassment, as staying silent could have grave consequences. In an effort to reinforce this message, Sony Sab has joined hands with Indian Cancer Society and is set to air a promo encouraging viewers to log on to www.indiancancersociety.org or call the helpline number 8411803040, for essential information and support related to early detection and self-examination for breast cancer. With the #shekickscancer initiative, Sony Sab hopes to address such crucial topics openly and contribute to a more healthy and aware society.

     

    Said Neeraj Vyas, Business Head, Sony Sab: “We believe in the power of storytelling to drive awareness about critical social issues and Sony Sab is committed to touching themes that are thought provoking and can inspire viewers to look at concerns and challenges in the most positive way. As part of the ongoing theme in Wagle Ki Duniya, we are happy to create value for our viewers by tying up with Indian Cancer Society. We hope to create awareness and are confident that this collaboration has the potential to make a meaningful difference to women.”

     

    Added Usha Thorat Hon. Secretary and Managing Trustee, Indian Cancer Society: “We are happy to see Sony Sab promoting open dialogue and raising awareness about a crucial issue such as breast cancer. In a time when breast cancer casts a long shadow over the lives of many, the importance of awareness and early intervention cannot be overstated. This initiative is sure to transcend beyond the TV screens and inspire many women to speak up and seek help to ensure early detection.”