MxMIndia

Tag: IndiaMART

  • As a proclamation of the success of its vision & motto

    Indiamart launches new brand campaign

    By our Staff

     

    IndiaMart, the B2B online marketplace, has launched a new tagline – ‘IndiaMart, aur kya!’ Thus, establishing IndiaMart as an obvious choice for all business needs. It carries the essence of how suppliers from 56 industries rest their faith and trust on IndiaMART to flourish to their fullest and compete with the larger enterprises.

     

    Speaking at the launch of the new tagline “IndiaMart Aur Kya”, Dinesh Gulati, COO, of IndiaMart said: “MSMEs have always been at the core of IndiaMart’s vision of making doing business easy. Over the years, we have witnessed the various challenges that small business owners face while establishing and running a business all by themselves. Therefore, we have evolved our offerings to provide end to end business solutions to enable small businesses at every step of their journey. Via this brand video, we want to present the struggles of a business owner in a relatable manner and showcase how IndiaMART is the inevitable solution for any business need. From business purchasing to sales IndiaMART has become an obvious choice which is reflected in the new tagline – IndiaMART, Aur Kya!”

     

  • The report finds that India is a strong growth market for B2B digital solutions

    IAMAI study estimates accelerated growth for B2B Digital Solutions biz

    By A Correspondent

     

    According to a report titled ‘B2B Digital Services Landscape in India-Impact on MSMEs’, by the Internet and Mobile Association of India [IAMAI] and IndiaMart, Indian B2B Digital services market, which is currently pegged at USD 5.6 billion is being driven by the rise of internet penetration in the country and growth of startups focused on servicing the B2B segment. In 2017 the share of B2B in the overall startup base was ~40 per cent. The report finds that India is a strong growth market for B2B digital solutions and is envisioned to be a USD ~29 billion market by 2023 growing at a CAGR of 39 per cent.

     

    The report was launched at the India Digital Summit by Dinesh Agarwal, Founder of IndiaMart. According to the report, MSMEs contribute ~38 per cent to the GDP in FY18 and are rising beneficiaries of the growth of the digital services. The report further finds that the current estimated revenue of Digital Services that can be attributed to MSMEs is 25per cent. Digital services are gaining 1.4 to 1.6 USD billion revenue from MSME’s, and this is primarily on account of significant segment of client base that they form for marketplaces and listing platforms.

     

    The estimated impact of digital services on MSME will grow from USD ~ 18 billion in FY18 to USD ~68 billion by FY23 growing at a CAGR of ~30per cent, the report notes.

     

    Adds a communique on the report: “Going forward, other digital services that are expected to see increasing participation of MSMEs are fintech and SaaS. Fintech, led by digital payments and lending is transforming the way MSMEs transact; enabling digital credit assessment, easy loan application process and collection and settlement dashboarding. Lending and payments have already created a market base of ~1 million MSMEs. The segment is growing at a significant rate of 60per cent to 70per cent and would form a USD 9.5 billion+ market. SaaS is also a rising digital service that has begun penetrating into MSME sector and has created a base of ~0.3 million enterprises. It has enabled easy to adopt, cloud-based implementation of ERP and CRM for enterprises on pay per use basis. Hence, they have been successful in breaking the adoption barrier by bringing down the implementation costs. Currently, SaaS is a USD 0.9 Billion market but is growing at a strong rate of ~26per cent year on year.”

     

    The report however points out that increasing adoption of digital services among the MSMEs will require them to circumvent the challenges of talent, mindset and digital awareness. Digital service players have an opportunity to create solutions that are easy to comprehend and use thus making the need for talent redundant. Government initiatives in partnership with private players to encourage digitization of MSMEs are bound to grow awareness and create a mindset shift.

     

     

  • The agency will fuel the brand's aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms

    Happy mcgarrybowen bags Indiamart

    By A Correspondent

     

    Happy mcgarrybowen’s specialist B2B arm has bagged the integrated communication mandate for Indiamart, an online marketplace that assists Small & Medium Enterprises (SMEs), large enterprises and individuals to trade with each other at a common, reliable and transparent platform. The agencywon the account following a multi-agency pitch.

     

    As part of the mandate, Happy mcgarrybowen will fuel the brand’s aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.

     

    Sumit Bedi

    Commenting on the appointment, Sumit Bedi, Vice President, Marketing, Indiamart said: “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on ‘Brand Solutions’ and our new online payment gateway, ‘Pay with Indiamart’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.” For the record, while ‘Brand Solutions’ by Indiamart offers enterprise companies to grow their distribution and sales network via the Indiamart platform, ‘Pay with Indiamart’ enables easy low-cost instant payments through Indiamart.

     

    Praveen Das

    Added Praveen Das, MD, Happy mcgarrybowen: “For Happy mcgarrybowen’s new arm specialising in B2B, Indiamartis a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response.”

     

  • Featuring their brand ambassador Irrfan Khan, the campaign connects entrepreneurs to their dreams and aspirations

    IndiaMART unveils ‘India ki Khoj’ campaign celebrating Indian entrepreneurship

    By A Correspondent

     

    IndiaMART is set to seal its position as the enabler of business growth with its new brand campaign – ‘India ki Khoj’. The new campaign featuring Irrfan Khan will establish its value proposition of a business facilitator of India, by being the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Irrfan Khan, India’s critically and globally acclaimed Cine Star.

     

    Speaking of the campaign, Sumit Bedi, Vice President, IndiaMART said, “India’s economic prosperity is fuelled by millions of small & medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj’, for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by ‘Bang in the Middle’ and was shot in Mumbai. Prathap Suthan, CCO and Managing Partner, Bang in the Middle said “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people”

     

    The campaign kick-started with a tweet by Irrfan Khan and will also be amplified through his other digital platforms.

     

  • The agency would be responsible for driving integrated marketing communication for IndiaMART

    Bang in the Middle bags IndiaMart’s creative mandate

    By A Correspondent

     

    IndiaMART, an online marketplace connecting buyers and suppliers has announced the appointment of Bang in The Middle as its creative agency. The agency would be responsible for driving integrated marketing communication for IndiaMART, which would involve formulation of brand strategy and brand communication and management across traditional and digital media.

     

    Sumit Bedi

    According to Sumit Bedi, Vice President, Marketing, IndiaMART said, “IndiaMART has had an exciting growth journey since inception in 1996, and we are looking forward to further fortify our position in the market through unique and innovative branding approach. We were looking for a partner who could understand both, traditional and digital mediums and deliver a seamless brand experience to our audience. With Bang in the Middle, we got exactly what we were looking for. We are delighted to be associated with them and are confident that they would help us craft the ongoing journey of growth.”

     

    Naresh Gupta

    Naresh Gupta, Managing Partner, Bang in the Middle said, “IndiaMART was one of the earliest businesses to harness the power of Internet in the industry, and is a leading player in the online space today. Being their creative agency, we are committed to deliver best-in-class creative solutions, which are in perfect congruence with their overall business objectives. It is an extremely prestigious assignment for us and we look forward to add value.”

     

  • To act as catalyst for catering to the needs of big companies

    Indiamart strengthens leadership team

    By A Correspondent

     

    Mudit Khosla

    IndiaMART has announced the appointment of Mudit Khosla as Senior Vice President, Brand Solutions Group. As an integral part of the company’s leadership team, Mudit will be a visionary for devising innovative strategies and managing effective implementation of the same for smooth functioning of the Big Brands associated with IndiaMART.

     

    With over 16 years of rich experience in building e-commerce companies from scratch and scaling them up rapidly, Mudit has played a key role in setting up of Indiatimes Shopping. He was also a part of the core founding team of Yatra.com and has served as CEO at reputed organizations like Seventymm.com and Tradus.com (ibibo Group).

     

    Speaking on the new appointment, Dinesh Agarwal, Founder & CEO, IndiaMART said, “I am extremely pleased to announce the appointment of Mudit Khosla to our leadership team. Mudit would play a pivotal role in driving the company’s strategy to cater to the sourcing and selling requirements of the big organizations. He brings with him rich, varied and elaborate knowledge in the domain of Business Development and Brand Building which will be instrumental in taking IndiaMART to the next pedestal. His wealth of experience in transforming online marketplaces will prove to be an asset for IndiaMART.”

     

    Commenting on his roles and responsibilities at the organization, Mudit said, “I am excited to be a part of the country’s leading online marketplace which is poised to ride upon a stellar growth gradient by catering to the specific requirements of buyers and suppliers, encompassing individuals, SMBs as well as larger enterprises. I am looking forward to being a part of the inspiring journey that lies ahead for IndiaMART and add value at each stage.”

     

    Over the years, IndiaMART has been a boon to the burgeoning MSME sector of India, providing them a platform to promote the growth of their businesses.

     

  • The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign

    Irrfan Khan to be the face of IndiaMART in India

    By A Correspondent

     

    Online marketplace for businesses IndiaMART has appointed Irrfan Khan as the new face for its upcoming mega brand campaign, which is set to be rolled out soon. Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign which would drive the brand philosophy ahead in the times to come. The campaign would seek to highlight the fact that IndiaMART is the gateway to fulfilling all the key requirements of buyers across the globe.

     

    Speaking on the association with Irrfan Khan, Dinesh Gulati, Director, IndiaMART, says, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family, and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”

     

    The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.